[SOLVED] 29 a differentiated targeting strategy can allow a firm to obtain a bigger share of 4349131

29.A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy

A.is the cheapest option.

B.requires the use of advanced advertising techniques.

C.rarely works.

D.is likely more costly than an undifferentiated strategy.

E.is ineffective without multiple brand names.

30.Firms use a differentiated targeting strategy because

Recommended:[Solved] Advertisements

A.it is easier than mass marketing.

B.it helps to obtain a bigger share of the market.

C.it is better than focusing on individual or small groups of potential customers.

D.most market segments are too small to be profitable.

E.banks are more willing to extend credit to companies with this strategic approach.

31.When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) __________ targeting strategy.

A.concentrated

B.micromarketing

C.benefit-driven

D.differentiated

E.undifferentiated

32.__________ is an extreme form of a targeting strategy.

A.Macromarketing

B.Micromarketing

C.Benefit marketing

D.Differentiated targeting

E.Concentrated targeting

33.Corporate pilot fish are former employees who start a new business based primarily on contacts and contracts with their old company. A corporate pilot fish would probably pursue a __________ targeting strategy.

A.macromarketing

B.micromarketing

C.benefit-based

D.differentiated

E.undifferentiated

Tag: __________ is an extreme form of a targeting strategy.

34.Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

A.micromarketing.

B.concentrated targeting.

C.psychographic segmentation.

D.differentiated targeting.

E.undifferentiated targeting.

35.Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and __________ targeting strategies.

A.geographic

B.benefit-based

C.economic

D.global

E.concentrated

36.When Mr. How, a Pennsylvania-based discount lumber and hardware chain, sent snow blowers to its Augusta, Georgia, store in April, it was engaged in

A.concentrated segmentation.

B.geodemographic segmentation.

C.benefit segmentation.

D.psychographic segmentation.

E.misguided geographic segmentation.

37.Differences in weather and climate create opportunities for

A.concentrated targeting.

B.geographic segmentation.

C.benefit segmentation.

D.psychographic segmentation.

E.demographic segmentation.

38.NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of __________ segmentation.

A.geographic

B.psychographic

C.demographic

D.benefits

E.behavioral

Tag: __________ is an extreme form of a targeting strategy.