Promotion and Pricing Strategies

Product: Maple syrup Country you’re exporting from: Canada Host country: Switzerland Congratulations on all your hard work that has brought you to the final assignment of this course! So far the activities and assignments in this course have challenged you to analyze some key concepts and to apply them to marketing your product in your chosen country. In this assignment, you will focus on the promotion and pricing strategies of your plan. You will also reflect on its viability and on your learning and challenges. In the first two sections of this assignment, you will set the marketing mix strategies for promotion and price. Keep in mind the interaction of these controllable variables within the framework of uncontrollable variables of the international marketing task model. The information from this portion of the assignment forms the sections of your international marketing plan referred to as Promotion Strategy and Price Strategy. The last section of the assignment is a reflective summary in which you will discuss your learning and growth from the online discussions and journaling as well as potential concerns regarding the marketing plan preparation and implementation.

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