Branding Project

In this project, you will create a professional presence on LinkedIn (a professional social media network that is widely used by professionals and employers in most industries). If your profession or personal beliefs prevent you from establishing a LinkedIn site, ask about an alternative to building a live LinkedIn profile. As part of this project, you will conduct research into your present or desired industry, you will create a branding statement, and finally, create or revise an existing LinkedIn profile, using what you have learned about the industry and yourself.My desired Industry is Information TechnologyNow that you’ve analyzed the situation, you can start on your branding statement.Step 1: Engage in Analysis and ReflectionYou now know your assignment, but before you get started, take a few minutes to think about a strategy for success. Watch the See Yourself in a New Career Video for some inspiration and ideas.For background information, read Professional Use of Social Media and LinkedIn on the Using LinkedIn resource page.Are you seeking to advance in your current field? Are you changing fields? Where are you right now in your career? Where do you want to be? Will you be seeking a new position in your field or will you need to seek opportunities for getting experience in a new field? What are your goals and objectives? What particular positions do you want, and what is your time frame for obtaining them? For example, you might ask yourself “Why am I pursuing a graduate degree?”Next, answer the question: What’s the market like in the industry or field in which you’d like to apply your degree? Is the demand for employees increasing, decreasing, or remaining steady? Does the geographic region play a role? Does specialization within the field matter? Use the UMUC library to locate journal articles, books, and other sources that will enable you to identify information about your industry or field. You can refer to the Project 2 information on Business Research.Finally, you need to think about what’s competition like? Who are the other competitors seeking positions in this profession? Who are the primary competitors for employment and upward mobility in this field? Can you identify particular individuals who are your main competition (which will be the case if you are competing internally). How do you compare to these competitors? What do you need to do to become more competitive? Look at Competitor Analysis for some guidance on these issues.STEP 2See Branding Statements for some resources and tips to create your statement. Draft a personal branding statement of 200 words or less. Edit for clarity and conciseness. It should be error-free as the representation of you!STEP 3Next, you will create or revise a LinkedIn page.Now that you’ve analyzed the situation, you can start on your branding statement.

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