Discussion: synthesizing marketing principles by applying them to a health care organization

Discussion: synthesizing marketing principles by applying them to a health care organization ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Discussion: synthesizing marketing principles by applying them to a health care organization Chose a specific health services organization . Adventist healthcare 1. Research your health service organization . Your research should take many forms, including academic research. Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors. 2. Review the final project Power Point Template . This can be found in Final Project Power Point Template . Be sure you understand all the relevant marketing concepts 3. Use the marketing plan template to complete your Power Point Presentation. Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work. Be sure to remove any of the generic text provided to you for guidance. 4. You will not be able to find out everything about your organization or its industry, some of the information is propriety, so be prepared to make some well-reasoned statements in your final project. 5. Keep your Power Point presentation simple. Reserve the main portion of your presentation for your key findings, conclusions and recommendations. Use exhibits to add supplemental or source information such as charts and graphs. 6. Be sure to include endnotes and/or a reference page as part of your grade is on your ability to demonstrate these skills. hmgt_355_final_project_template.pptx competitive_analysis_worksheet__1_.doc swot_analysis_worksheet__1_.doc hmgt_335_topic_selection.docx final_project_instr Marketing Program Competitive Analysis Worksheet Industry category: (ex. sports utility vehicles) ______________________________ Subcategory: (ex. midsized) ____________________________________________ Subcategory: (ex. hybrids) _____________________________________________ Directions: List your product in the first cell of the Product Name column, then list each major direct competitor in the cells beneath. Think of a product subcategory and determine the main criteria by which the products in that subcategory compete. Replace the four column titles to the right with those criteria (for example, Criterion 1 becomes Speed ). Conduct research to fill in each cell with the relevant information. * Product Name Criterion 1 Criterion 2 Criterion 3 Criterion 4 Use your table to identify the competitive position of each product. Competitive Position Product Name(s) Basis for Position (e.g., product leadership, cost leadership) Market leader Market challenger Market nicher * Possible sources of information: Hoovers.com, industry publications, product brochures, comparison websites Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10