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I have to analyze three publicly traded companies in the food and staples retailing industry. 20 pages not including the title page, table of contents, reference page, appendices. The paper is due Dec 11th. But I have an outline that’s due Sunday, Nov 1st. Describe the requirements of the Industry Background section of the Industry Analysis paper. Evaluate your industry’s General Environment and Five Forces. Construct the Introduction/Overview, Industry Background, Five Forces and General Environment sections of the Industry Analysis. ___________ GEB 5930 INDUSTRY ANALYSIS OUTLINE I. Title Page A. Name of industry B. Student name C. Date E. Course II. Table of Contents A. Show each section B. Page number III. Introduction/Overview of Industry [¾-1 page] A. Introduction that is interesting to reader B. Broad description of industry C. Important factors relating to industry D. Dominant company identification (which three companies will be contained in your paper) E. Preview of analysis that will be conducted IV. Industry Background [1 page] A. SIC/NAICS codes B. Industry characteristics C. Industry life cycle D. Driving forces V. Industry Analysis A. General Environment i. Political ii. Economic iii. Social iv. Technological v. Environmental vi. Legal B. Porter’s Five Forces i. Rivalry ii. Power of the buyer iii. Power of the seller iv. Threat of new entrants v. Threat of substitutes C. Major Competitors i. Dominant companies ii. Position within the industry D. Products and Services VI. Financial Analysis [5 pages] (include all tables) A. Balance Sheet Analysis (5 year trend) B. Income Statement Analysis (5 year trend) C. Ratio Analysis (profitability, leverage, debt) 5 year trend D. Metrics (Appropriate and revelant ratios related to the industry) E. DuPont Formula (5 year trend) i. Determine ROE ii. Isolate causation iii. Examine components – explain which component is the dominate cause (if the cause is assets – how were they funded) F. Benchmarks (Industry standards for ratio’s), compared to your companies. VII. Companies in the News [½ -1 page] A. Current events affecting the industry B. Events affecting top companies VIII. Industry Trends and Outlook [1 page] A. Identification of trends B. Attractiveness C. Internal or external factors D. Outlook IX. Conclusion [½ page] A. Summary of research B. Wrap up of recommendations C. Concluding statement X. References A. S&P NetAdvantage or IBISWorld B. Mergent or Intrisic for financial information C. Well-rounded collection of quality business sources XI. Appendices [Not more than 5 pages] that is for the industry outline that’s due Nov. 1st Include a Title page Number your pages per APA Provide a Table of Contents based on the outline Section the Outline using APA level headings; list all components of the paper Complete bulleted information for Sections I, II, III, and IV. (A). Include some bulleted points you intend to cover in section V. Provide a Reference Page