Business & Finance

TV advertising has long been deemed the most successful marketing medium for consumer products. However, TV advertising is being criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that makes it difficult to make a strong impression. The future claimed by some is with online advertising.However, supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media options offer the same potential impact.Given your experience and knowledge what is your opinion

In preparing for this discussion, read Chapters 1 and 2 of the course text. For your initial post, address the following in the discussion forum:Select a managed care plan such as an HMO, PPO, POS, or EPO and discuss its advantages and disadvantages.Explin the main features of a consumer-directed health plan (CDHP).Examine one real-life example of a CDHP plan (e.g., Cigna 1500) and another for the selected managed care plan (e.g., Aetna Open Choice PPO) in terms of covered benefits, choice of providers, and level of cost sharing and then determine which one would be the optimal choice for your family.

Our perception can sometimes ignore important aspects when we scan our surroundings. For example, in a situation, our assumptions quickly set in. We focus on what is present and ignore what is missing, which can possibly clarify the behavior of those around us. Amy Herman termed this phenomenon as the pertinent negative (Burkus, 2016). Sometimes, the most valuable information is what we cannot see. In the study of perceptions, this consideration can help us to respond better and avoid misjudgments. Research the concept, Pertinent Negative as it relates to our personal behaviors and perceptions. Then answer the following questions in essay format:What are the benefits of Pertinent Negative in human interaction?How can we use the broader view of things in improving our relationships with others?If you were a manager, how would you use pertinent negative in understanding employee behaviors and actions?  Reflect on your current situation to see how this concept can improve your own attitudes, perceptions, and behaviors. The Portfolio Activity entry should be a minimum of 400 words and not more than 750 words. Use APA citations and references if you use ideas from the readings or other sources. 

PromptWhat are the different ways race can be defined in society?  How does this challenge the understanding of race as simply a fixed, biological category?InstructionsStudents will receive up to 15 points for their primary post due by Friday at 11:59 PM EST. Students must post replies to at least two fellow students for which they will receive up to 5 points each for substantive posts. A total of 25 possible points can be earned each week for each assignment. All posts (Primary and replies to fellow classmates) must include at least (1) citation/resource to substantiate any claim/objective. (Although this exercise is a discussion, it requires academic vetting.)The Primary post must be at 250 words.  All posts, (Primary and Secondary) should include at least (1) one citation in order support all comments.  Primary post can earn up to half of the total available points.Secondary post to classmates must be at least 75 words each.  Secondary post combined with primary, will represent some or all of the total available points.  

How would you describe the schools of ethical thought?

It is 1300 words Write a 1300 word paper in which you address the ethical and legal application in the following scenario:Scenario: You are a hospital administrator who has been told by your ICU unit director of a patient in the unit who has suffered serious brain damage from a car accident 2 days ago and is currently incubated. The patient is 45 years old but does not currently meet the criteria for complete brain death as defined by Arizona state legislature “4-1107. Determination of Death and Status; Rules.” The spouse of the patient has consulted with the attending physician. The attending physician informed the spouse that the patient could survive but would likely require life support. Half of the family is insisting that the patient “wouldn’t want to live this way” and the other half is accusing the other family members of wanting to “kill” the patient. Some allegations have been raised about a substantial inheritance for some family members upon the patient’s death. The battle is becoming intense, and it is beginning to disrupt the medical and nursing staff.Describe the medical care issues involved in this situationExplain which laws and regulations apply to this situation. How would you interpret these laws and regulations when making a decision?Describe the ethical issues that may arise based on your decision as the administrator.Explain how you can ensure appropriate implementation of supporting policies and procedures in order to ensure ethical integrity.What policies and procedures would you consider when making your decision? How would you ensure these procedures were followed correctly?What resources could you use to support your decision?Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Explain how successful communication is used throughout a change process to convey vision and strategies to stakeholders. What may be occurring with the communication process if the change process begins to fail? 

Describe the elements involved in capital investment calculations. Can you think of any additional elements beyond the numeric ones described in the chapter that should be considered?Submission Instructions:Any written explanations should use complete sentences, and appropriate grammar, punctuation, spelling and word usage.Your initial post should be at 200-300 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.) All replies must be constructive and use literature where possible.B

The Whitley Corporation’s year-end is December 31, 2013. It is now October 1, 2013. The Whitley management team is taking a look at the prior nine months and attempting to make some short-term strategy decisions.Whitley has experienced steady growth over the five preceding years. The result has been a steadily increasing EPS. Last year, Whitley reported an EPS of 1.95.This year, owing to a mild recession, Whitley’s sales have fallen off. Management is looking for strategies that can improve the appearance of the financial statements. At the same time, there is a need for new equipment in the plant. Despite the recession, Whitley has enough cash to make the purchase.Based on the year’s performance to date and extrapolation of the results to year-end, management feels that the pretax financial accounting income for the year will be $200,000. Transactions from prior years have resulted in a deferred tax asset of $15,000 and a deferred tax liability of $70,000 at the beginning of 2013. The temporary difference of $37,500 that resulted in the deferred tax asset is expected to completely reverse by the end of 2013. The deferred tax liability resulted totally from temporary depreciation differences. There will be a pretax reversal of $42,500 in this temporary difference during 2013.Based on currently enacted tax law, the purchase of the equipment will result in a future taxable amount of $50,000. Whitley management feels that it can wait four to six months to purchase the machine. Whitley’s tax rate is 40 percent.Write a response of 700 words to the following:Determine the projected amount of income tax expense that would be reported if Whitley waits until next year to purchase the equipment.Determine the projected amount of income tax expense that would be reported if Whitley purchases the equipment in 2013.Explain why Whitley should/shouldn’t wait to purchase the equipment. Your answer should take into consideration the expected financial statement effects, as well as the effect on EPS. Support your conclusions with pro forma data. The number of shares that Whitley will use to calculate EPS is 55,500.Determine the ethical considerations of this case.

Here are the questions you should address?1. What was your perception of management and leadership before this class? Has anything change?2. If there are any changes in your perception about management and leadership? What are they? 3. What is leadership to you?4. In this chapter, Peter Northouse wrote that leadership can be a trait and/or a process? What is your opinion on that?5. Do you think leadership should be assigned or emergent?6. Peter Northouse listed six bases of power. How would you use each of these power as a leader?7. As a follower, how would you use the six bases of power?8. What is you opinion on coercion and leadership?9. Can a person be both a leader and a manager?Please do not just answer the questions.  You are expected to add your reflection, thoughts, and opinions on the subject. • Make sure to use correct APA in-text citations for paraphrased ideas and quoted text.