Business

Market ShareMarket share is a popular marketing metric. One reason for why manager value market share is that research from the 1970s suggested a link between market share and ROI; however, the linkage may be less clear: the studies have found it is often correlational rather than causal. The survey found that there were two ways managers used market share: as an ultimate objective or as an intermediate measure of success. Increasing market share is not a meaningful ultimate objective for maximizing shareholder value and stakeholder management: If the aim is to maximize the returns to shareholders, increased market share offers no benefits unless it eventually generates profits. In some markets, bigger can be better; however, economies of scale do not automatically apply all markets.Unmuddling Market Share:The authors suggest a simple set of rules for the appropriate use of the market share metric:- Managers should not consider market share as the ultimate objective or as a proxy for absolute size.- Managers should evaluate it from the competitors’ and consumers’ point of view. If an increase in market share is not going to get positive feedback from competitors and consumers, then an increase in market share will not lead to a productive result.- Managers should analyze whether market share drives profitability in your industry. Companies with superior products tend to have high market share and high profitability because product superiority causes both.4/24/2020 onlinetext.htmlfile:///Users/matthewfisher/Downloads/MKTG064903-S20R-Article Notes The Metrics that Marketers Muddle-359053/Marina Hamagaki_504182_assignsubmission… 2/3This means that the two metrics are correlated, BUT it does not necessarily mean that increasing market share will increase profits.Net Promoter Score (NPS)This metric is used to measure customer loyalty to a firm. Companies among diverse industries have embraced NPS as a way to monitor their customer service operations while NPS also has been seen as a system that allows managers to use the scores to shape managerial actions.One of the advantages of NPS is its simplicity: It is easy for managers and employees to understand the goal of having more promoters and fewer detractors. However, there are weaknesses: E.g., in the net promoter literature, a customer’s worth to Apple has been described as the customer’s spending, ignoring the costs associated with serving the customer. It is also easy to imagine how to increase the net promoter score (such as making customers happier) while destroying even to-line growth (by slashing prices). Another problem with NPS as a metric is the classification system: The boundaries between scores of 6 and 7 (detractors and passives) and 8 and 9 (passive and promoters) seem somewhat arbitrary and culturally specific.Unmuddling NPS:The value of NPS depends on whether a manager sees it as a metric or as a system. The authors suggest that the NPS metric cannot change the marketing performance. However, they advise using this metric as a part of a system employed in evaluating the performance which might lead to a cultural shift within the organization.The Value of a ‘Like’This metric is used for measuring the social media capital of the company. New approaches are being developed all the time and they have the potential to aid understanding of how social media creates value. It is measured as the difference between the average value of customers endorsing the company and the average value of the customers who are not endorsing the company. The majority of managers link between their social media spending the value of a ‘like’. However, it does not mean that the cause of the differences in users’ value is attributable to a company’s social media strategy. And the reason that social media strategy shouldn’t be seen as the driver of value difference between fans and nonfans is because customers who are social media fans will differ from nonfans for reasons unrelated to the company’s social media strategy.Unmuddling the Value of a ‘Like’:This difference between two groups of consumers does not suggest an effect of online marketing activity or lack thereof. It should be investigated thoroughly by the managers. If the management is using the revenue to measure customer value, then this marketing metric does not give a good estimate. However, if the company does want to understand the impact of social media marketing, they should use randomized control experiments to derive causal answers.Consumer Lifetime Value (CLV)Consumer lifetime value (CLV), which is the present value of cash flows from a customer relationship, can help managers in decision making related to investment in developing customer relationships, as it is used to measure the value of the current customer base. If the management is using the customer value in their decision-making process, then CLV is a useful tool for them.Unmuddling CLV:4/24/2020 onlinetext.htmlfile:///Users/matthewfisher/Downloads/MKTG064903-S20R-Article Notes The Metrics that Marketers Muddle-359053/Marina Hamagaki_504182_assignsubmission… 3/3The authors suggest that CLV calculations should not include the customer acquisition cost and the estimated CLV should be compared to the estimated acquisition cost to derive conclusions. The bigger the difference between the estimated CLV and the estimated acquisition cost, the better the acquisition campaign.Return on Investment (ROI)Return on investment is a popular and potentially important metric allowing for the comparison of disparate investments. A critical requirement for calculating ROI is knowing the net profit generated by a specific investment decision. According to the authors, there is confusion within management over the use of ROI. However, as ROI is understood across disciplines, it is a powerful metric to communicate across the organization.Unmuddling ROI:The authors advise that if a manager is assessing the financial return on an investment, then ROI is an appropriate metric and can be calculated by dividing the incremental profits by the investments. Agribusiness marketing managers who are passionate about establishing the credibility of the value created through marketing should be thorough in their use of metrics. Most importantly, they should be able to understand the metric, its use and what it represents

Assume it is 1 January 2017. An investor has researched two possible bond investments, but an intermittent printer fault has caused some important information to be missing from the printout. The latest coupon on each bond has just been paid. Each bond has a face, or par, value of £1000. The investor assumes that each bond pays coupons annually.Bond Coupon rate Maturity Current price Yield to maturity ABC 3.50% 31 December 2022 ? 4.50% XYZ 2.45% 31 December 2024 £898.45 ? · i. Complete the table by calculating the current price of bond ABC and yield to maturity of bond XYZ (10 marks).· ii. The investor subsequently realises that the printer had not detailed the fact that the ABC bond makes semi-annual coupon payments. Recalculate the current price of the ABC bond. (10 marks)iii. Analyze the answers in (i) and (ii) above as an investor. Which coupon option would you choose and why? (10 Marks).iv. Assume for ABC corporation only, market interest rate increases, which results in increase YTM to 6.50%. What will be the revised current price of the Bond? What will you deduce about the relationship between market interest rate and bond prices? (10 Marks)

In the article for this assignment, Plaskett shows that ERP systems are helpful for companies to establish needed agility. ERP systems are also discussed in length in Chapter 6 of your textbook. Accurate, up-to-date information on business products can help reduce production times and make businesses more effective.Read this article before you begin the assignment:ERP System Enables Gearmaker to Achieve Needed Agility.InstructionsUsing the same framework used by Plaskett, answer the following in a 2–3-page paper:Summarize the factors that made the ERP system successful in Gearmaker.Apply the same ERP analysis process to a company of your choice and describe the potential impact on its operations.Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.

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This project is divided into several parts, each with a deliverable. The first four parts are drafts. These documents should resemble business reports in that they are organized by headings, include source citations (if any), be readable, and be free from typos and grammatical errors. However, they are not final, polished reports .Please see the attached requirements.Project Part 1: Risk Management Plan Outline and ResearchFor the first part of the assigned project, you will create a partial draft of the risk management plan. To do so, follow these steps:Research risk management plans.Create an outline for a basic risk management plan with anticipated section headings (as indicated in this numbered list). This plan will include a qualitative risk assessment, which is addressed later in the project.Write an introduction to the plan by explaining its purpose and importance.Define the scope and boundaries of the plan.Research and summarize compliance laws and regulations that pertain to the organization. Keep track of sources you use for citation purposes.Identify the key roles and responsibilities of individuals and departments within the organization as they pertain to risk management.Develop a proposed schedule for the risk management planning process.Create a draft risk management plan detailing the information above. Format the plan similar to a professional business report and cite any sources you used.

Identify the economic indicators you consider would be of most relevance to company in comparing two BRIC markets (Related to the first evaluation criteria – see table below)Question 2aSupporting your answer with data, compare the ease of doing business and the openness to foreign trade of the two countries.Question 2bEvaluate how vulnerable each country is to external change – you should identify possible threats of external change such as changes in the value of the dollar; in the market price of oil, possible protectionist measures, increasing rivalry between the USA and China etc, and evaluate the impact that they could have on the economy of the two countries. (Related to the third evaluation criteria – see table below)Question 3On the basis of your analysis, recommend which country dibimilano should continue their expansion into.It assesses the following learning outcomes:· Critically examine economic principles used in managerial situations. Topics: global interdependence and the benefits of trade and the impact of exchange rates.· Evaluate, analyze and contrast economic decisions and their impact of the global business context.

The external influences on the firm (the business environment) e.g. competition it faces, the prices its suppliers charge, the level of interest rate.Internal decisions of the firms. How to decide on prices, marketing investment.The role of business economists is description, analysis and recommendations.4?? to business environment: political (govt actions),economic(the cost of raw material), social/cultural and technological.?????BE is largely beyond its control:the state of national economy and for international trading companies of global economy.Economic environment ??2 levels??????Market environment: ??????? ???????????????????????????????????????????????????????????????????Sustainability and environmental issues????? Sustainability report address human rights and working condition.???????????pay ??????Biotechnology:The division of the factors affecting a firm into political, economic,social and technological is commonly known as a PEST analysis, add a further 3 factors to create STEEPLE analysis, environmental (ecological) factors, legal factors( ???????ethical factors???????????????????????????? ???????Deindustrialization: the decline in the contribution to production of the manufacturing sector of the economyClassifying firms into industries(?????????????An industry refers to a group of firms that produce a particular category of product. Industries can be grouped together into broad industrial sectors.

Business leaders are often faced with situations that require swift but responsible decisions. You’ve learned how critical thinking is more than simply evaluating the pros and cons of a situation. It is a method that engages broad thinking abilities that include brainstorming, data analysis, creativity, collaboration, and reflection. The ability to adapt to ever-changing conditions through critical thinking and decision making is key to capitalizing on market upturns and staying afloat during economic declines.As part of this course, you will complete a series of assignments.PromptFor this assignment, analyze the diversification strategy of either Disney or Kimberly-Clark using the documents linked below. Explain how critical thinking applies to decision making based on your review of a real-world scenario. Specifically, you must address the following rubric criteria:Application: Explain howcritical thinking for decision making is applicable to the scenario. Use evidence to support your explanations.What makes critical thinking crucial for decision making?Analysis: Explain how information (such as facts, opinions, and published reports) is used to determine or establish the context. Use evidence to support your explanations.Why do you think the company reached the decision to diversify?What steps do you believe were taken? Explain your response using sources found during the research of your selected company.=Conclusion and related outcomes: Describe the role of logic, evidence, and arguments in the company’s decision-making process.Was the decision to expand products, services, or value chain successful? Why or why not?These resources will assist you as you complete your assignment.Kimberly-Clark: 2019 Annual Report. Download the report as a PDF.Disney: Strategy Annual Report Media Networks, Experiences, and ProductsGuidelines for SubmissionComplete the Critical Thinking for Business Decisions worksheet in your Soomo webtext, download your completed work, and submit it in Brightspace for instructor feedback. You should write using a professional voice, and any sources should be cited according to APA style. Your assignment must be between 400 and 800 words in length.

910B11 ACTIVITY-BASED COSTING AND MANAGEMENT Owen P. Hall, Charles McPeak and Samuel Seaman wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail [email protected]. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-09-10 CASE OVERVIEW The CFO at the Rubrics Corporation, a midsize hardware manufacturing firm, had become aware of the ongoing imbalance between the product’s budgeted and actual costs. The Rubrics Corporation normally allocated overhead to products using a single direct cost driver, usually direct labor hours or direct labor dollars. This practice sometimes led to inaccuracies, since indirect costs were not incurred equally across products. For example, Rubrics’ CFO had forecasted $10,000,000 in direct labor costs and $15,000,000 in overhead for a particular project last year, resulting in an overhead rate of 150 per cent. For each dollar of direct labor charged, $1.50 of overhead had been allocated. The shortcoming of this costing method was that overhead costs failed to reflect varying manufacturing intensity between products. Often referred to as smoothing, traditional costing allocates overhead costs evenly per direct labor hours or dollars. Unfortunately, direct costing can result in a discrepancy between the budgeted overhead and the actual overhead used. Often, certain products require more maintenance or floor space. Traditional costing allocates overhead based on direct expenses without compensating for a product’s greater or lesser use of overhead costs. Activity-based costing (ABC) was first introduced in the United States during the 1970s. Since then, ABC had enjoyed wide acceptance as a more accurate alternative to traditional costing, especially in manufacturing. Instead of budgeting overhead using direct cost drivers, ABC splits overhead into activity cost drivers, leading to a more tangible assignment of costs. Calculating ABC is more complicated than calculating traditional costing. Once management identifies the activity cost drivers, overhead rates are assigned per cost driver. The rates are estimated by dividing budgeted costs per driver by the anticipated resource requirements for each cost driver. For instance, rent could be allocated based on the square footage occupied by inventory in producing a given product or service. Say X Company estimates next year’s rental costs to be $30,000 for its 15,000-square-foot factory. X Company can calculate the rental overhead rate by dividing $30,000 by 15,000 to get 2. After calculating the overhead rates for each activity driver (rent, depreciation, maintenance, etc), the rates are

PART 2: Analysis – You recorded your Food intake into a Food log for five weekdays from Monday, April 26, 2021, 12am till Friday, April 30, 2021, midnight. You grouped the foods into the three food types: Carbohydrates, Proteins, and Fats.Add all the servings of each food type for all five days and obtain the daily servings by dividing with five.Compare these values with those recommended by USDA shown on page F-1 (Appendix F) in your textbook. Include what changes you can make in the servings of the food types to fit the USDA guidelines.Pl. note that you can submit your analysis and your conclusions only between Sunday, May 2 12am and Tuesday, May 4 midnight.