Business

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.InstructionsCreate the first part of your marketing plan:Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.Develop your company’s mission statement.Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.Note: Wikipedia and other websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.

InformativeSpeech OutlineSPEECH TOPICNAMEINTRODUCTION & THESISThesis Statement:Insert thesis statement here:The thesis statement is a one sentence summary of the central idea of your speech that you either explain or defend. A good thesis statement is declarative, agrees with your general and specific purpose, and focuses and narrows your topic.Introduction of Topic:Insert your topic introduction here:Introduce your topic with an attention getting fact, story or question; the relevance on why you chose this topic; and why the audience should care about this topic.Main point #1: Please type a sentence describing your first main point here.Insert supporting evidence and research here. Please note any visual you may use in your speech for this point here.Insert supporting evidence and research here.Main point #2: Please type a sentence describing your second main point here.Insert supporting evidence and research here. Please note any visual you may use in your speech for this point here.Insert supporting evidence and research here.Main point #3: Please type a sentence describing your third main point here.Insert supporting evidence and research here. Please note any visual you may use in your speech for this point here.Insert supporting evidence and research here.CONCLUSIONReview of main pointsInsert a statement that restates your three main points here.Conclusion of speech:Insert your concluding statement here: The closing statement should relate to the overall speech and should provide some “take-away” message that may leave an audience thinking about your topic.REFERENCESInsert references used in speech here, in APA format.

This project is an opportunity for you to demonstrate your mastery of concepts we have learned throughout this semester.You will be required to make a proposed policy change that affects either the city or University (recommended for those living outside of the city). It will be one written page and should show your mastery of the course outcomes (ELOs). As this is an economics class, the paper should be based on economic principles and concepts that you have learned during this class.Your project will be submitted as a word document or pdf. It is to be no more than 1 page.I understand that the instructions a vague, they are designed as such because I want this project to be an opportunity for you to provide a signature work showing your mastery of the course outcomes (ELOs).This project is due on the last day of classes.

1.Supply Chain Trends—Green supply chain management, digitalization, reusability, integration of the supply chain, sustainability(40s)2.Necessary Skills & How Skills are Applied—Pressure handling for project Initiative, foresights, planning, accountability, and negotiation skills, technical(40s)

Informational Interview FormOnce you have selected the person in your target career area you are going to interview, strategically compose the interview questions and arrange a date and time to conduct your informational interview. There is a limited amount of time that you are with this person, so use your time wisely to gain as much career insight as possible.Remember, the individual that you are meeting with could potentially be part of your professional network, if they aren’t already. This could lead to future employment opportunities for you or establishing a mentoring relationship.

Write a reflection report about 6 – 8 pages long, no longer to demonstrate your ability to review, assess and evaluate your personal and professional effectiveness and past leadership effectiveness.Use the template provided in this document, carefully follow the guidance provided in each question in the template.Consider leadership roles you have taken on in your life. This can include at school, through sport, in volunteering roles and at work. Then evaluate1. Your personal efficacy.2. Your interpersonal competence3. Your professional competence4. Your ability for empathy in personal communication, relationships, and day to day leadership roles5. Your ability to build confidence and respect with diverse groups of individuals6. Your personal experiences in building effective organisational and workplace culture.7. Your current and past work-based relationships.8. Your experience of role modelling that you have done in the past.9. Your leadership styleThe last section of your report is a reflection on your future development. Take notes on your personal and professional plans over the next few years.10. Describe what you intend to do to develop your:· Own personal development· Personal leadership style· Self-management skills

marketingYou will read assigned chapters and provide examples to chapter concepts from Costco.Company Information:Company: Costco Wholesale CorporationCEO: Walter Craig JelinekYear Founded: 1983Headquarters: Issaquah, WAFY20 Revenue: $122.14 BillionEmployees: 214,000Description: “Costco is a membership only warehouse which generates a majority of its revenue from retail sales and a small percentage from membership fees.” ?Wikipedia?

Company Name and ProductDescribe the specific product or service your company will focus on.Provide a brief introduction of the company name.Explain the significance of the name of your companyBe sure to check the feedback provided by the instructor as a reply to your week 1 discussion post in week 1 discussion thread and make changes as needed. Check the suggestions made by other students as well.Mission StatementWrite the mission statement (use quotation marks). You would have created this in week 1 discussion. Be sure to revise per the feedback provided as a reply to your week 1 discussion post. Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development. The mission statement should include” who you are (as a company), what you do (focus on what you sell), and why you are in business (your purpose).Explain the components of the mission statement and the reasoning for their selection. In this section you will clarify why the information included in the mission statement is important and should be included there.Trends in the industryResearch, outline and describe the trends in the industry you are operating in (based on the type of company you selected). Try to be specific for your chosen category or product or service.Consider the size and growth rate for the industry overall and for the specific product or service you are focusing on.Search the Strayer Online Library,industry associations and reliable website for recent data.Strategic positionChoose one strategic position from the text (page 146-147) and discuss why you believe this would be the best position for your chosen company.Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.DistributionDescribe the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues. Are you attempting to sell online or as a subscription?Provide the rationale for your chosen distribution method.SWOT Analysis· Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in week 2 discussion. Be sure to read the feedback provided by the instructor as a reply to your post in week 2 discussion thread and adjust as needed.· Summarize the key learnings from your matrix (the takeaways from this analysis) in a few paragraphs under the matrix. For example, you can explain your greatest strengths and how these can be used to pursue the opportunities you identified or to mitigate some of the threats. You can also discuss your plans to minimize some of the weaknesses, etc. Be specific and avoid generic information.

Evaluated their ability to build the trust, confidence and respect of diverse groups and relevant individuals?Evaluate their personal experiences in building an effective organisational and workplace culture?Evaluate their personal experiences in building an effective organisational and workplace culture?Describe how they have achieved the competence required to fulfil their company’s management accountabilities and responsibilities?Evaluate their own personal leadership style?Give two examples where they adjusted their personal leadership style for different contexts?Describe how they integrate their emotions and what they have learned into their personal leadership style?Give at least one example of how they have demonstrated empathy in personal communication?Give at least one example of how they have demonstrated empathy in relationships?Give at least one example of how they have demonstrated empathy in a day to day leadership role?Give one example from the past year when they have led with judgement, intelligence and common sense rather than reacting in the heat of the moment?

I think the best way to appreciate the NPS (net promoter score) is through a simple exercise. So, after you read the article, pick a brand with which you have some familiarity, and ask at least ten people these two questions( these answers can be made up, no need to ask 10 people unless want to just need info for paper:How likely is it that you would recommend this [brand name] to a friend or colleague?Why do you feel that way?Your respondents should be familiar with the brand too.Then, calculate the NPS, analyze findings based on their answers to the second question, and make strategic recommendations about how to improve customer loyalty.You need to realize that this is not how a survey should be done because your sample here is not a scientific one. Scientific survey processes and the associated data analysis require specialized training that many managers likely do not have.However, I think it is useful for you to do this simplified exercise so that the NPS concept can be better understood.In your submission, you need to include the answers to your questions from every person you surveyed. Do not just have a summary of the answers. You may put these individual answers in a table.Have fun!