Business

Market value ratios relate the firm’s stock price to its earnings, cash flow, and book value per share, and thus give management an indication of what investors think of the company’s past performance and future prospects. If the liquidity, asset management, debt management, and profitability ratios all look good, then the market value ratios will be high, and the stock price will probably be as high as can be expected.Your assignment is to identify three market value ratios and explain what they mean or what they show/reveal about a company. It would be a good idea to use the company you selected for your research project.

Market SegmentationA single marketing campaign is not likely to appeal to everyone. What interests a single, 18-year-old college freshman will be utterly different from what attracts a 45-year-old attorney who is married with children.Understanding these similarities and differences allows you to isolate the market into individual categories and create specific selling points accordingly. This makes your campaigns more precise because you can focus solely on serving smaller, more refined segments.In this assignment, you will play the role of an acting marketing manager of a local automobile brand dealer of your choice. Of the four main types of marketing segmentation, this assignment will focus on demographic segmentation. Demographic segmentation divides the market into smaller categories based on demographic factors, such as age, gender, and income, family structure…etc.

A min 8-page report with min 15 references. At least 5 pages min to recap your personal findings, 3 pages for Your Plan and Priorities.1. Conduct an introduction of the company by using a 7ps marketing model.And then refine your Selected Marketing Model for your chosen company by using a SOSTAC Planning Strategy Model.2. Use the RACE Maturity Digital Marketing Excellence3. Appy RACE Model(Use Table, Figure, Race Strategy Framework)4. What are the domains of the tools ( not the technical tools) you will use for your company(Such as Social Media Listening, CRM and Campaign Management…) following the RACE?5. Use the Content Marketing or the Content Distribution Matrix6. Marketing planning Hierarchy ( Your Action Plan). You can mention models applicationtimeframe inside the Planning. You will do a (DRIP, or AIDA…)

Interview QuestionsFor this part of the exercise, you will need to be familiar with the week 3 readings, specifically the federal antidiscrimination laws. Assume you just became a member of the hiring committee at your workplace. As part ofthe hiring committee, you have to interview qualified candidates and make hiring decisions. You have been told that the company has a set of questions that it has been using for a very, very long time. However, since you are the newest member of the committee, you were asked to review these questions to make sure that the questions are appropriate and comply with federal law.A list of interview questions is produced below. The list below may contain more than three questions that could be considered inappropriate as they may be seeking information that is protected by federal antidiscrimination laws. You can assume that some of these questions are being asked for the purpose to eliminate job candidates. You can also assume that all federal laws apply to the employer.Your job is to only identify three inappropriate questions from the list below. Note: Not all questions are inappropriate. You need to identify only 3 inappropriate questions. For each of your three questions, list the question and explain: why you believe the question may be inappropriate, discuss which protected class is at issue, and which federal antidiscrimination law applies to prohibit such information.Interview Questions:1. We would love to hear from you. Tell us a little about yourself.2. Where were you or your parents born?3. We are looking for healthy and fit people. Do you have any medical conditions we should know about4. Before we make an offer, we require that you take a physical. Are you willing to take a physical?5. Where do you see yourself in 5 years?6. What year did you graduate high school?7. We have a more conservative atmosphere here. Just checking, are you gay?8. Are you considering starting a family or becoming pregnant?9. What is your religious affiliation or denomination?10. In sum, why should we hire you?Part II: MicroaggressionMicroaggression is a term that is being used or discussed more frequently of late. Microaggressions are defined as the everyday verbal, nonverbal, and environmental slights, snubs, or insults, whether intentional or unintentional, that communicate hostile, derogatory, or negative messages to target persons based solely upon their marginalized group membership.I suspect many of us have stated things that we did not know could be considered a microaggression. I have attached a document titled, “Tool: Recognizing Microaggressions and the Messages They Send.” This is not an exhaustive list of microaggressions, but it provides examples of how some comments or questions we state can have the effect of sending an unintended or negative message to the recipient of our message. This reinforces what many of us know – our words and conduct matter. Furthermore, by continuing to educate ourselves, we can better understand the implications of our words and conduct, and make any necessary corrections.Microaggression handout:

Determine sampling procedure. 2. Gather initial data of 100 or so data points in ksubgroups of n amounts/numbers of samples. 3. Calculate the mean ( x ) of each subgroup. 4. Calculate the range (R) of each subgroup. 5. Calculate the average of the subgroup averages x.This is the process average and will be the centerline for the x -chart.Control Chart Development

Deliverable:Calculate historical beta and adjusted beta for each stock in your portfolio and the portfolio as a whole, based on the data for 5 years, 3 years and 1 year prior to January 31, 2021. As a hint: see https://corporatefinanceinstitute.com/resources/knowledge/trading-investing/adjusted-beta/ (Links to an external site.) for Adjusted Beta short cut.Using the stocks in your initial portfolio, prepare a valuation of each stock and the initial portfolio using zero, constant or variable growth models with a market return at 8% and at 12%. [Note that the growth rate must be less than the required rate of return.] Make sure you list the date of the valuation and the closing share price of your firm’s stock. Each firm’s required rate of return will depend on its beta.Is the stock of each of these companies over or undervalued?What is the expected return using the CAPM model?Map risk-returns relationships for 1 year and 3 year returns to each stock and your portfolio, relative to the benchmark (S&P 500) returns.Track your portfolio and companies throughout the term through April 1, 2021, describing the stocks and their performance. Identify any events during the period that may have caused the stocks’ prices to increase or decrease, explaining how these events affect the stocks’ prices.Prepare a ratio analysis (liquidity, activity, debt, and profitability), covering 3 years pre-January 31, 2021, 1 year pre-January 31, 2021, and the holding period from February 1, 2021 through April 1, 2021.Relate your analysis in (1) and (2) above to your expected returns to each stock and the portfolio as outlined in your Part 1 of the Project

Your required reading by Mladenovic, Martinov-Bennie, and Bell (2019) provides business students’ insights into their development of ethical decision making. Examine ethical decision-making processes and provide research on that information. Next, describe your beliefs and assumptions about ethics. Suggest areas for improvement in student education relative to ethical decision making.Embed course material concepts, principles, and theories (including supporting citations) along with at least one current, scholarly, peer-reviewed journal article. You may find that your discussion of leadership characteristics is easily supported with such current scholarly research while the information about how your chosen leader exhibits those leadership characteristics is supported by popular research.one page

What a business plan should consist of is often times dependent upon who you are talking to. Some say they want “short and to the point”, others say that the document needs to be comprehensive and thorough, while many successful entrepreneurs will say they started their business without ANYTHING on paper. Whomever you talk with, they will normally tell you that a business plan serves a couple of purposes….to serve as a ROADMAP for a business and to use to OBTAIN FUNDING.My experience working with small business clients early in my professional career found that those successful entrepreneurs who had nothing on paper had EVERYTHING in their heads! There were instances where they needed to get it out of their head and on to paper, especially when then needed to pursue additional capital or were getting ready to sell the business.Attached is a comprehensive article which discusses how to prepare a “great” business plan (yes…it has some age on it but good historical perspective) as well as a link to the SBA Learning Center’s video on business plans. For Assignment 10, peruse this article, the textbook chapter related to business plans, watch the video link, and prepare a 3-4 page narrative which discusses the business planning process. In the narrative, integrate the content and comprehensively discuss the all elements of a business plan, discussing their importance (or lack of in your opinion), and why the business planning process is important. Conclude your narrative discussing why having the information “on paper” could help with entrepreneurial successes.

PRIMARY QUALITATIVE RESEARCH INTERVIEWObjective:Interview is one of the very useful technique in qualitative research. The goal of qualitative research is to uncover the “quality” of insights we extract from interviewees. We then use these insights to create hypothesis to build quantitative (e.g. survey) questions and justify the hypothesis in numbers.The objective of this assignment is learn how to construct effective interview questions that solicit information that is “need to know”, rather than “nice to know.”1. The most important questioning technique you want to use for qualitative research is to ask “How”, “What”, “When”, “Why” questions. Example of correct question: How important is the country of origin important in purchasing tea? Why? Example of incorrect question: Is country of origin important in purchasing tea?2. If the responses you get are “yes/no”, then follow up with “why do you think so.” Example of correct question: If you were presented with high quality premium oolong tea, what do you think makes it premium? Example of incorrect question: Are you interested in high quality premium oolong tea? (and stopping there without probing)3. The questions you will ask must be actionable.Example of correct question: This tea can only be harvested in limited quantity at the highest mountain in Taiwan. The high altitude makes it naturally insect-free, unlike many other teas that claims to be organic. (Most government permits the labeling of organic as long it is 80% organic.Will $50 price tag reasonable for such a product? Example of incorrect question: How much do you want to pay for this product?Instruction:50 points for Interview Questions50 points for Interview Results Group Work1. Design interview questions and conduct 3 interviews PER PERSON.· Each of the interviewees must be different.· If you can get the interviewees to do group interview, the synergy might make the process even better. In that case, each of the team member will have 3 interviewees together in one session.· Whether each team member holds 3 separate interviews or all at once, the interview results should be 3 times the number of team members in your group. So, if you are a team of 4, there should be 12 interviewees and separate answers.· If you conduct a group interview and notice one person dominating the discussion, make sure you ask each person the same answer until everyone speaks his/her mind.2. As a group, develop 10 questions total. First 3 are given in the examples above, so develop the other 7.3. Have the questions approved during class.4. Conduct the interview in the coming week and bring the results to class next week.Ishihara 2

Choose one particular form of complementary (nontraditional, alternative) medicine and explain why it may not be accepted by insurance providers or reimbursed by insurance companies. Describe its clinical approach and effectiveness, evaluate its economic impact, and review its potential for mainstream use, including future licensing and third-party reimbursement.