Business

Select a website in which you complete the following:  Assess the pros and cons of using an e-mail or newsletter strategy to help build and maintain a core customer base. Describe any content and/or strategies you believe will help improve customer e-mail open rates and interaction. Explain how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance. Evaluate the metrics that should be used to measure the success of the new strategy and processes (i.e., how will you know if your proposed marketing efforts are making an impact?). Recommend a plan for moving from the current marketing strategy to your proposed strategy. Assess whether new target customers, products, or services should be included in this updated marketing plan. Summarize the main points of your strategy and include one-, three-, and five-year projections for the growth you believe will result from the implementation of your strategy.

I would like to do my paper on Amazon.com. The following instruction is required in the following: Create an 8-10 page report in which you examine a major public company and provide a recommendation on how shareholder value could be enhanced, with resulting impact on the firm’s capital structure and stock value. Introduction This portfolio work project will illustrate what potential financial strategies can be employed by firms to impact company valuation and how they should be financed. This is a relevant concept for both large and small companies. You will have a chance to apply the skills expected of an MBA graduate; from the financial management perspective, you should be able to:  Utilize financial strategies that will increase the price of stock.  Calculate WACC and capital structure. Evaluate how financial strategies impact the capital structure. This assessment requires you to examine a major public company and provide recommendations on how shareholder value could be enhanced, with resulting impact on the firm’s capital structure and stock value. You will estimate the firm’s current WACC.  Scenario Fast forward to when you have successfully completed the MBA program. You are now a Chief Financial Officer of a large, publicly traded company at (go ahead and insert your dream company here). Using your dream company, conduct extensive research on the current situation of the company using resources like the Wall Street Journal, Bloomberg, GuruFocus, Yahoo Finance, EDGAR, and the Capella library. As the CFO, you have been given a project by the CEO and Board of Directors to prepare a report on ways to financially engineer the company to increase stock price.  From the company’s website, go to the financial section and examine the financial statements (income statement, balance sheet, and statement of cash flows) and 10K and 10Q reports, and conduct a financial ratio analysis including the following: current ratio, debt to equity ratio, return on equity (ROE) ratio, dividend yield, earnings per share (EPS or the last 4 quarters), price to earnings ratio (P/E), and market to book ratio. Compare these ratios to those of the company’s nearest competitor. Assume that the objective of upper management is to maximize shareholder value by increasing the price of the stock. Describe the subjective impacts (threats, opportunities, competitive edge) that are unique to the firm and its industry that you found in your research. Based on the ratio results and research, from the following list of ways to financially engineer an increase in stock price, evaluate each method, examine its pros and cons, and then select the best ways for the firm to increase the stock price. Be as specific as you can by using qualitative assessments without proprietary company information: Capital expenditures—new equipment, plant, machinery, marketing/advertising campaign, computer infrastructure (only choose if your research of the firm has discovered some specific opportunity here). Merger/acquisition of a competitor. Stock repurchases. Dividend policy change—increase, decrease, stock split, stock dividend. Reduction of debt. Expansion into a new geographic market. Introduction of new products/services. Your Role You are the Chief Financial Officer of your selected company.  Requirements The report you submit to the CEO should meet these expectations: Evaluate strategies used to increase stock prices and shareholder value.  Analyze strategies to employ cash to potentially increase shareholder value and the impact on financial risk of the entity, such as capital expenditures, mergers/acquisitions, stock buybacks, dividend increases, reduction of debt, expansion into a new geographic area, and introduction of new projects. Analyze financial statements and ratio analysis to determine the optimal strategies.  Describe the subjective impacts that are unique to the firm and its industry through ratio analysis of the financial statements and qualitative research. Relate the analysis to the strategies. Identify the pros and cons regarding each strategy. Use behavioral models and theories to support your analysis and evaluation. Determine the best strategies, and describe how earnings and stock price can be increased by these choices. Comment on how the efficient market hypothesis may impact stock price with the recommendations. Recommend the best strategies to gain the most optimal performance. Provide justification and rationale for your recommendation. Align your recommendation with analysis and data. Provide examples and analysis to defend recommended strategies. Connect the recommendation to methods and models of financing and investing.  Evaluate how the recommendation will be financed and how it will impact the capital structure and the risk of the company and the WACC. Calculate the firm’s current WACC and capital structure (percentage of assets financed by liabilities versus percentage of assets financed by shareholder equity).   Determine whether the firm has sufficient finances to fund your recommendation internally (with cash) or if it needs to raise funds externally. If external financing is required, decide between common stock and debt (bonds) and explain the rationale for your decision. Examine how your strategy recommendation will potentially impact WACC, capital structure, the overall risk of the company stock, and the effect on the stock price.

Assignment Instructions Answer all of the questions below in 2-3 paragraphs each.  Your final submission should be a minimum of two (2) double spaced typed pages.  Be sure to save an electronic copy of your answers before submitting it to Ashworth College for grading.  Unless otherwise stated, you should answer in complete sentences, and be sure to use correct English, spelling, and grammar.  Sources must be cited in APA format. Your response should be a minimum of two (2) double-spaced pages; refer to the Length and Formatting instructions for additional details.   1. What is the difference between a “change in demand” and a change in “quantity demanded.” 20 Points 2. What is the difference between a “change in supply” and a change in “quantity supplied.” 20 Points 3. Holding demand constant, what is the only thing that can cause a change in quantity demanded?  What are the things that cause a change in demand? 20 Points 4. How do changes in income affect the demand for a good? 20 Points 5. How do substitute and complementary goods affect the demand for a good? 20 Points

There are five key determining factors that influence the development of media. With reference to course videos, slides, and textbook, define and describe each of these factors. Giving specific examples from the television programs Orange Is the New Black and Schitt’s Creek, explain how different determining factors shape the content, production and audiences for these two shows.

In this paper you will show your ability to apply the concepts and ideas from the course to analyzing a specific organization. OUTPUT: Written paper, minimum 500 words.  Number each response; do not repeat the question. INSTRUCTIONS: Your task is to answer six questions which require the application of the concepts, models, and factors in organizational behavior.   Research Approach You must bring in ideas, information, examples from sources. There are many other sources to draw on – The Wall Street Journal and other business media; relevant books such as biographies, journals that focus on organizational behavior or on practices in an organization. Do not solely rely on the organization’s website or corporate communication for your information. It will not be objective – “We are wonderful and are saving the world and everyone is happy here” – so you will need to dig into other sources.   Format Requirements The paper should be 2-3 double-spaced pages in length, excluding the cover page, [minimum 500 words excluding references, appendices, or other supplementary information]. Use 12-point Times New Roman. Make sure you also have citations in text for each use of a source. You need at least 5 citations using a minimum of 3 sources. All of this demands APA format including paper format, as outlined in A Writer’s Reference. Number each response; do not repeat the question. The final page must be a List of Sources that is completed according to APA style.     3. The five company values of Harley Davidson follow: ·         Tell the truth ·         Be fair ·         Keep your promises ·         Respect the individual ·         Encourage intellectual curiosity What actions would the senior leadership team need to take to ensure these values are real, visible, and embraced by all employees?     4. If a company wanted to transition from a “bureaucratic culture” to a “customer-centric culture,” explain 3-to-5 specific actions the senior leaders would need to take?   5. The diagram below represents what happens at many companies. (Assume: The big arrow represents the business strategy and the small arrows represents various projects and programs linked to the business strategy). All of the arrows do not appear to be going in the same direction. Why does this happen? Does the business strategy affect the behavior of front-line employees? Explain your reasoning    Large arrow with smaller directional arrows   6. Most organizations have some degree of misalignment. The more misalignment, the more you will find chaos, confusion, wasted time, and misused resources. Misaligned organizations are ineffective and inefficient. Some of the common factors that produce misalignment include:   1.       The goals clear or shared by all employees. 2.       The managers and staff lack the knowledge and skills needed to implement the strategy. 3.       People do not understand the strategy and are uncertain as to what they need to do day-to-day. 4.       The management team lacks shared values which produces a weak culture. 5.       The company structure does not provide opportunities for promotions and pay raises which has a big impact on employee motivation. 6.       The company has too many metrics and/or poorly selected metrics to track performance. 7.       The company is rewarding the wrong behaviors. 8.       The performance appraisal system is not aligned with the company’s values and core competencies. From the 1-8 list of factors, identify the top three factors that cause misalignment in many organizations? What actions should senior management take to prevent misalignment? Describe and support your recommendations with both evidence from credible information sources and your own work experience.

What did you learn as a result of working your way through the Research Prospectus in this course? How did this process help you in reflecting upon your proposed study? Which areas of the Research Prospectus process were most difficult for you? Which were the least difficult for you? What areas of the dissertation research process do you feel you must still delve into more deeply as you continue your journey from the Research Prospectus stage to the full-blown Research Proposal stage of the dissertation component of your doctorate? Evaluate your preparedness for the second year of the program and reaching the end of the second year with your research topic and study process crystal clear.

Is the Balanced Scorecard still relevant, if so why, if not, why not? Below are links to articles reflecting on the evolution of our understanding of the Balanced Scorecard. Read and reflect upon the topic. You may wish to do some research of your own. Make sure you support your statements. Linking the Balanced Scorecard to Strategy. http://eds.b.ebscohost.com/eds/detail/detail?vid=10&sid=411fe591-7319-4f1c-8b8d-438a2340ad9f%40pdc-v-sessmgr05&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=bsh&AN=9707112887  (Links to an external site.) Success factors in Balanced Scorecard implementations  http://eds.b.ebscohost.com/eds/detail/detail?vid=16&sid=411fe591-7319-4f1c-8b8d-438a2340ad9f%40pdc-v-sessmgr05&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=112072835&db=bsh  (Links to an external site.)   Two decades of the balanced scorecard: A review of developments. http://eds.a.ebscohost.com.ezproxy.library.berkeley.org/eds/detail/detail?vid=18&sid=95c706be-ba4d-4614-b0f7-c0e85a0d8fd6%40sdc-v-sessmgr03&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=95422816&db=bsh  (Links to an external site.) Using the Balanced Scorecard as a Strategic Management System https://search-proquest-com.ezproxy.library.berkeley.org/abicomplete/docview/227841808/284D127F3DF94809PQ/5?accountid=38129

Research a project that received LEED status and provide a 4-5 page paper addressing methodologies and strategies that were implemented, successfully or unsuccessfully. Focus on 1 – 3 components of the class as they apply to the project. For example, discuss how proper pre-construction planning contributed to the platinum certification of a particular project and the innovative construction methodologies implemented to reach that goal. The content of the paper is to be between 4 and 5 pages, typed, double-spaced, sources cited, and contain a reference page. Your paper must include at least two resources from the EU Online Library. Make sure APA format is followed and the paper provides an overall explanation of the project.

Collect data/information regarding this company from published material (online or otherwise). Use relevant concepts and models to: ? detail and defend the extent to which this company has achieved superior performance ? describe and critically analyse the marketing environment of this company; ? identify and critically evaluate the factors in the marketing mix that (in your opinion) have contributed to this superior performance AND identify and discuss those factors in the marketing mix that are crucial for the long-term future success of this company. ? identify and critically evaluate the extent to which the culture OR structure OR CSR of the company helps or hinders its market-oriented effort. Use secondary data, DO NOT do any primary research Times New Roman size 12 font

Review the following lectures: Strategic Decisions in Organizational Design Organizational Structure Introduction For this assignment, consider that organizations must create a structure that is best adapted to its industry, goals, and resources. Managers rely on the structure to control outcomes, which involves monitoring and influencing employees to gain the highest productivity possible. Tasks Respond to the following: Analyze the pros and cons of both centralized and decentralized structures. Explain whether a decentralized structure would work for any organization. Why or why not? Evaluate how an organization can be effective when decisions in a decentralized structure are made by employees and not managers. Analyze how both centralized and decentralized structures influence innovation. Explain how both centralized and decentralized structures impact employee motivation. To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format. Submissions No submissions yet. Drag and drop to upload your assignment below.