Business

1)Identify one of your favourite brand(s) 2)Select a page/vlog/ channel/ website/ video clip or a series of images that highlight the brand identity characteristics of this brand. This could be from the brand itself or users of the brand. 3)Identify what is it that you like about this brand. 4) How would you characterise this brand in terms of its: a.        Brand identity- what are the identity characteristics of this brand? What makes it unique? b.       Who is the target market? c.       Visual aesthetic- what visual imagery or colour does the brand use? d.       Messaging- what messages does the brand convey? What does it say? e.       Attributes- are there physical quality or performance attributes that you value in the brand? f.        Who are the brands competitors? In what ways does the brand stand out from its competitors. Lastly, come up with a question you would like to ask regarding to this topic.

A.    Research Question: How does corporate responsibility, ethics, and accountability come in play when running a business? B.     Explanation of Research Question: This research question is important to me and my field of study because my current job is related to corporate America, which is Alabama Power. Even though I know about the corporate world and how to accomplish certain things, I also feel like I could learn a ton more, when completing this research proposal. My research question is basically asking how a company is doing when it comes to making an impact on the economy and the environment, and also how a company is doing within their company, and their performance overall.

Content:  1. Create a Marketing Plan for Soy Candles 2. Prepare a Marketplace Analysis (Background or Situation Report) 3. Conduct and document appropriate research (qualitative or quantitative) 4. Include a formal SWOT Analysis 5. Address the “4 Ps” as well as your product or service’s USP 6. Discuss your decision to use or not use one or more beta tests 7. Describe your product/service roll out (introduction) 8. Describe and project costs for your Media Mix 9. Discuss your use of Earned Media and Promotions 10. Building on #8, create a Proposed Budget 11. Include and describe your mechanism for Evaluation of your launch Style Requirements: Minimum of ten (10) pages (excluding cover and Works Cited Page) and follow this format: – Typed/double spaced – Standard margins – 10 point font for body – 12 point font for headings/titles – MLA style Questions:  Ask if you have any questions regarding necessary or appropriate content. Citations: Research must be cited in the body of the paper (in text citation) and a reference (“Works Cited”) page must be included. The reference page does not count as one of your pages.  File Format for Submissions: All attachments must be submitted in a “.doc” or “.docx” file format! In addition, include a word count and a readability (i.e., grade level) score. Academic Integrity: Plagiarism in any form may result in the assignment of an “F” for each occurrence, as well as possible expulsion from the class.

it is a group assigment that is why i only need to answer one question.  What are the downfalls and benefits of social networking?     It has to be one page long and with one peer reviewed journal reference.    Here is the link on the article that i have to read https://courses.lumenlearning.com/principlesmanagement/chapter/9-1-case-in-point-networking-powers-relationships/

INSTRUCTIONS: 1. Read questions carefully. Answer completely. 2. All five answers should be in one Word document. 3. Write your name at the top of the document. 4. Submit the document through Canvas.   (25 pts) 1. Economics is the study of how economic units make choices. In the context of this definition, explain how you would spend/invest $500,000, which you just inherited. The $500,000 would be used for only the one alternative chosen. You are thinking of the following four alternatives:   • Purchase a new condominium in Hawaii as a vacation home. • Invest in a relatively safe mutual fund, which typically averages a return of 10%. • Take three friends on a month long vacation around the world. • Donate the $500,000 to your favorite charity.   Make sure that your answer addresses the five factors to be considered when making a decision/choice. (5 pts each for the five factors)             (25 pts) 2. You are getting ready to go shopping at the Apple store for an Apple Pencil. Explainthe following concepts in the context of shopping for the Pencil at the Apple store.    a) What would cause a change in the quantity demanded? What would cause a change in the demand for the Pencil? (6 pts) b) Discuss the Pencil in the context of “inferior” good and “normal” good.      (3 pts) c) Discuss the Pencil in the context of “complementary” good and “substitute” good. (3 pts) d) Discuss the Pencil in the context of the price elasticity of demand.      (5 pts) e) Discuss the Pencil in the context of market equilibrium. (4 pts) f) Discuss the Pencil in the context of a change in supply. (4 pts)       (20 pts) 3. Answer the following questions with regard to the public sector:    a) Explain and provide an example of a public good. (4 pts) b) Explain and provide an example of a positive externality and a negative externality. (4 pts) c) Explain and provide an example of a common property rights. (4 pts) d) Explain and indicate the amount of the United States’ Federal Budget       Deficit. (4 pts) e) Explain and indicate the amount of the United States’ National Debt. (4 pts)     (20 pts) 4. In the context of our class discussions, explain the following: a) how the level of wealth could be determined for a country. Indicate the three metrics discussed in class. Be sure to include why the metrics are appropriate. (5 pts) b) explain which resources or factors contribute to the level of wealth for a            ? ?      country. (15 pts)     (10 pts) 5. In class on Thursday, November 19th, we watched an MSNBC video, featuring NYU                  Professor Scott Galloway. In the video, Professor Galloway was asked about whether                 or not stimulus money should have been given to businesses or individuals.     a) What was his opinion and what was the basis of that opinion? (5 pts) b) What is your opinion as to whom the stimulus money should have been distributed? (5 pts)

Provide the class with a brief overview of what the case involves.•Why does this motor race so unique in the sport of racing?•As you read through the case, concentrate on the business model.•Pay keen attention to the issue of sustainability.•What is the basic premise of Evs?•If this portends the solution to “mobility in the future” then why is it not being enthusiastically embraced by the auto industry?•Explain the problems that FIAFE has encountered securing sponsorships.

This week we have been discussing the 3 Theories of Compensation:1. Reinforcement and Expectancy2. Agency, and3. EquityDo the 3 theories ofcompensation remain consistent even with the Coronavirus affecting the workplace and our lives? For example, according to the Equity Theory, “…there should be equity in the pay structure of an employee’s remuneration. If the employee feels he is not being paid fairly for the amount of work he does in a day, it will result in lower productivity, increased turnover and high absenteeism. “Looking at the amount of work our nurses and doctors are performing, does the Equity Theory still apply? What about the cashiers working in our local supermarkets? Or our truck drivers? Do these theories remain consistent, or does it change in the face of this pandemic?

In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments. Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filing & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. **** Link https://www.sec.gov/edgar.shtml Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements. Requirements Write a 6–8 page paper in which you do the following: Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Determine whether your choice from Question 3 in the Business-Level and Corporate-Level Strategies Template [DOCX] would differ in slow-cycle and fast-cycle markets. Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources.  This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.  The specific course learning outcome associated with this assignment is as follows: Determine business-level and corporate-level strategies for a corporation’s long-term success comparable to the competitive environment.

Please consider how the exchanges between the principal and faculty in your school affect the organizational outcomes.1.    How do you make decisions? Are they based on evidence or intuition?2.    What decisions do you make individually and what do you make collectively?3.    Are there inside and outside groups? Are there specific examples you can think of?4.    How do these exchanges affect you personally? Your work?5.    As a leader, what would you want to emulate? What would you change? How would you make those changes?

The report should cover (but not limit to) the following aspects: 1. Present an entrepreneur you know and his/her business. What type of entrepreneur s/he is? 2. Describe the entrepreneurial characteristics and competence of the chosen entrepreneur. 3. Analyze the entrepreneurial behavior of the chosen entrepreneur in the early stage of the start up. What behavior logic s/he follows? Do you think s/he is entrepreneurial? 4. Understand and analyze the entrepreneurial opportunity of his/her business. Do you think the opportunity is attractive or not? 5. Who are the key resource providers? How did s/he mobilize resources? You can find the interview questions and answers in the uploaded file section under “entrepreunership report”. I also added 5 sessions of class materials to use  in the uploaded files. Feel free to use what seems to be related to the report.