Business

Essay Four Argument with Textual Analysis: Topic Options   Select ONE of the following topics from the list below and write a 4-6  page paper. A successful paper will make its argument with attention to specific language from the text. For this assignment, I also want you to consider bringing in a second essay (either one from the first two cycles or one we read for this cycle). For example, Friedman’s globalization article would make for a nice pairing with a global discussion of food production. (I chose this one from the list. I will provide the articles needed for this essay.) 1)      Not too surprisingly, Steingraber’s “War” ends with a call to action. Pollan’s letter is also a call to action. But what kind of action is appropriate given the sweeping reforms both Steingraber and Pollan are calling for? Do we see evidence that the government has moved to address some issues of health and food production since both of these texts were written? Remember Pollan was writing just prior to the 2008 election and Steingraber around the same time. In the last 10 years has there been more public awareness and governmental response? Have both authors moved their readers to a place of greater knowledge and potential action, whether governments and corporations have or not? As consumers are we the ones with the ultimate power to force governmental and corporate change? Remember these questions are just there to help prompt you to a direction. You are not expected to address all of the questions in the formation of your argument.

NSTRUCTIONS: Write a 5-page essay responding to the question below.  The final page of your submission must be a  Works Cited page. All citations must follow MLA guidelines. Page limit 4-5 pages. Submit your work as a Word.doc file to this drop box. Submit as an attachment. Paper Format: Use Times New Roman size 12 font and double space each page, including the final Works Cited page. QUESTION: Examine the dialogue below, between Walter Lee and Mama, and use it to begin a discussion about the conflict between them and issues they face within the family. In your concluding paragraphs, comment on how  realistic the play is, and whether the issues that the family faced in the wider social community are still relevant today. DIALOGUE: Walter: Mama, where have you been? … Walter: [Rising and bending over the table.] Where were you, Mama? [Bringing his fist down and shouting.] Mama, you didn’t go do something with that insurance money, something crazy? (Act II, scene one, 978). To answer this question effectively, you must do the following: a) Explain what happened in the play that prompted this dialogue between Mama and Walter. b) Select dialogues from three other scenes, one from each act of the play, and show that they relate to the dialogue in the prompt above. Clearly identify each scene you are discussing, using in-text citations. c) Discuss the issues that these scenes raise, showing how they create conflict between mother and son, and extend to the rest of the family. d) Explain whether those issues are resolved by the end of the play, and whether you find this a satisfying ending.

Some companies, at one period or another, have manipulated their financial statements in orderto achieve certain statistic goals, deceiving the investing public, and or stockholders, the Securityand Exchange Commission, the financial analysts, and Wall Street advisors. Please select onecompany to conduct a research paper addressing (but not limited to) the following researchquestions: What creative accounting practices were used by the CEO, CFO, and COO? How wasthe company found out? What penalties, fines, and sentences were assessed and to whom? Whatdid the executive management do to stretch, bend, manipulate, and/or break recommendedaccounting principles to reach their deceptive financial goals?Go to find such a company on Accounting and Auditing Enforcement Releases for the years of2020, 2019, 2018, 2017, and 2016 from SEC website following the link below:https://www.sec.gov/divisions/enforce/friactions.shtml. Make sure that you choose a company(not an individual person), as indicated by Co., Inc., Corp., etc. Also make sure that you can findthe chosen company’s filings via Edgar:https://www.sec.gov/edgar/searchedgar/companysearch.html. You can search your chosencompany’s annual financial statements, quarterly financial statements, and corporate governanceinformation from the 10-K, 10-Q, DEF 14A filings, respectively. From these filings, you cangain an understanding on the company’s background and search for accounting numbers to

https://www.inc.com/justin-bariso/starbucks-pickup-is-a-smart-covid-related-adjustment.html https://www.inc.com/jason-aten/starbucks-lost-1-billion-in-sales-but-25-percent-of-orders-now-come-from-mobile-app.html https://online.fiu.edu/videos/?vpvid=f64361c9820d4463a7b0087af96643e8 With the US market becoming saturated and increasingly competitive, Starbucks began its global expansion in the 1990s, as did many other US companies. Encouraged by Wall Street to maintain/ increase its formidable growth rate, the written case describes how international expansion has helped the company, but rushing the process has also brought challenges. According to the video case, Starbucks believes that corporate social responsibility (CSR) is an important part of the company’s everyday business as it strives to meet its financial goals while “living its corporate values”. Discussion Topic 1: Describe Starbucks overall global expansion strategy. as presented in the case history materials. What might be some marketing factors/ strategies to consider to mitigate their risk when entering new markets?    Discussion Topic 2: Describe some of the uncontrollable elements that Starbucks has encountered during its global expansion. Discussion Topic 3: Based on the written case, describe some of the major sources of risk facing Starbucks in expanding globally.

Format:• Answer to take-home test question should be a short essay (800-1000 words)• Your answer should use full sentences, be well-organized and clearly written• The essay should demonstrate good grasp of the main concepts in policy analysis.• Identify detailed policy examples from the policy sources in Resources.• Be sure to give definitions of key terms in your own words.• Your essay should be uploaded to online ‘Assignments’ link before 12:00 pm (noon) on Nov 25, 2020• Please review WRITTEN ASSIGNMENT POLICY in the course outline for late penalties and Academic Integrityguidelines.Question:With reference to lecture material and assigned reading, explain how industry regulations such as scheduling quotas and spending requirements are used to support the creation of Canadian media content. Using specific examples from Policy Sources 9 and 10, outline different types of content quotas established for Canadian radio and television and explain how they work. Describe the elements of CRTC expenditure rules for TV in the 2010 policy and explain how they are applied to ‘large ownership groups’. In your view, how well do these two different types of industry regulation work to create ‘shelf space’ for Canadian music and television programs? How could they be changed or improved?

Your own product has to be a consumer tangible product (NOT a service, a business, an idea, or a business product). Organic food, organic cosmetics, organic garment ARE what is acceptable.  I. SITUATION ANALYSIS (Big Overview of the Company)  a. Executive Summary and Organization Mission; what is your company’s mission? It is critical for you to emphasize why your venture will be successful. What is your niche? Why should a venture capitalist invest in your idea? Name a secondary resource fact about your industry that will have the “WOW” effect. (4 points) b. Environmental Scanning (10 points – 2 points each) Social/Cultural trends, Political/Legal: laws regarding organic products (USDA requirements) Technology US economic situation [GDP, GDP per capita, unemployment rate…]. Natural environment that may affect the company c. Within the industry, what have been the overall trends in sales for organic products similar to yours? – In % – Research the Internet (2 points)  d. Within the industry, what have been the overall trends in market share for organic products similar to yours? In % – Research the Internet (2 points)  e. Market Opportunity Analysis (trends) (4 points). What are the opportunities/prospects for your own products? (After considering the social/cultural trends, the trends in sales and market share)  III.Marketing Strategy: a. Target Market Description of the  a. Targeted market (5 points) Indicate bases for segmentation (How did you segment your market? Demographic. Geographic, benefit,… It can be a combination of more than one base) (5 points)  b. Analysis of Buyer Behavior  Types of consumer buying decisions, (2.5 points)  cultural influences, (2.5 points) 3  social influences, (2.5 points) and  life-style analysis) (2.5 points) IV.The 4 Ps = MARKETING TACTICS (Actual steps undertaken by marketers)  a. Product (10 points)  Description of your product – Ingredients – Quality –  Total product concept – including  Packaging, with logo (Fair Trade, or Beauty Without bunnies if you market cosmetics)  Classification (Convenience, shopping, or specialty product)  Brand name,  Warranty: (express or implied?) Positioning (Make sure you know the definition of positioning) Positioning has nothing to do with placing products on the shelves.  What features and benefits of the product are unique?  b. Pricing Strategy/Method (10 points) Select a pricing strategy/method for your new product (check chapters 20/21)  c. Place (Channel of Distribution) – (10 points) Strategies: direct or indirect distribution?  IF indirect distribution, will it be Intensive, selective, or exclusive, and why?  d. Promotion/IMC (10 points). Which type of promotion will you use and why?  Advertising, (TV channels, magazines, billboards)  Or/and Sales Promotion,  Or/and PR (sponsoring events), and Publicity) (Indicate Specific Media Placement (TV channels, magazines, of your main competitors)  e. Response of the Target Market (Indicate how this will be assessed or Accomplished it – How will you check if your customers buy your product?) (3 points) V. Competitive and Industrial Analysis: You need to know your competitors, their products and anticipate their next moves.  a. Direct Competition and its strengths and weaknesses (organizations selling similar organic products) (5 points)  b. Indirect Competition and its strengths and weaknesses (organizations selling similar NON organic products) (5 points YOU DO NOT HAVE TO DO THE EXTRA CREDIT PORTION THAT IS LISTED IN THE ATTACHED DOCUMENT

Task 1: Write 500 words post with at least 3 cited references.  (Topic: What are the core activities in the system development process? )  Required Textbook: ?Management Information Systems, Managing the Digital Firm?, 15th, 2018. Laudon.  Read Chapter 14; Managing Systems, pg 526-559,  and Chapter 15: Managing Global Systems, Page 560-578 Task 2: Respond to 2 discussion with 250 for each your own words response, must have 2 different cited references from the poster.

About this Assignment Principles of Selling, as you have learned, focuses on developing customer relationships, building trust with customers and solving customer needs through development of a sales plan. You will prepare a sales plan for Contacts R Us, Inc., a fictitious provider of Customer Relationship Management (CRM) software for small to medium-sized businesses across the U. S. Your sales plan will be prepared specifically for the vice president for sales at Windy City Bank. Windy City Bank was recently formed through the merger of two regional financial institutions. Windy City Bank’s corporate offices are located in downtown Chicago. The VP’s combined staff after the merger has a client base consisting of over 3,500 small to medium-sized business customers. Windy City Bank’s sales and service staff members need to keep in periodic contact with each of their commercial clients. The VP has five commercial lenders, each of whom has seven commercial loan officers. Each loan officer has about 100 clients. One of your associates on your sales team spoke with the Windy City sales VP at the Chicago Small Business Expo. Your sales plan for Contacts R Us, Inc., focused on Windy City Bank should be 2,500 to 3,000 words answering the prompts below using concepts you learned from the course to support your recommendations. Formatting & Sources Please write your paper in the APA format. As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format as well. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal.  Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question. Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use like JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable. Project Prompts 1. Research Customer Relationship Management (CRM) software solutions and how they assist organizations. 2. Research the commercial small to-medium-sized banking industry and describe how Windy City Bank might benefit from CRM software. 3. Develop a Sales Plan for Contacts R Us, Inc. for selling its CRM software to the Windy City Bank. 4. Your Sales Plan must answer the following: Describe how you pre-qualified the Windy City Bank. Specifically identify the criteria you used to pre-qualify the bank. Explain how you will effectively build trust during the first meeting with the Windy City Bank. Develop your relationship-building questions. What relationship exists between you and the Windy City Bank and how can you leverage it? Explain how you will effectively establish source credibility during the first meeting with the Windy City Bank. Give an example of how you might accomplish this. Provide your critical situational questions. How does the situation qualify the Windy City Bank? Describe your critical need questions. Why does the Windy City Bank need your product? Describe and identify the economic user, coach, business user, and/or the technical buyer you will meet. Who is the key buying influence? Address the potential budget and timing for the purchase decision. Include a potential elevator pitch 60-second sales summary statement about Contacts R Us CRM software that you will use with the Windy City Bank. Explain how the features, advantages and benefits of the Contacts R Us CRM software solution meets the needs of Windy City Bank. Describe a basic oral close you will use with the Windy City Bank. Develop a follow-up plan for continued contact with the Windy City Bank before, during and after the sale to insure excellent customer relationship management.

Explain the Federal Reserve System, its inception, evolution, and policies. 300-350 words Directions: Use Times New Roman, 12pt font, double-spaced, 1-inch margins. Do not repeat the questions in your submission; just provided responses. Provide three (3) references Use your own wording. Must be submitted as a word document (doc, docx) — Canvas will not accept other filetypes. Must be independently researched. Must be completely free of grammatical, punctuation and spelling errors. One point will be deducted for each violation (please take it seriously).

This assignment has two parts. Using your conceptual paper as a foundation, the first part of this assignment is the proposal for your strategic practice initiative. Your goal is to get the proposal approved for full business plan development (the financial and other resources needed to develop a detailed business plan will not be available until the CEO and executive team as a whole endorse this proposal.)  If the proposal is done with good diligence, there should be no surprises arising from the development of the business plan.  In the second part of this assignment you will describe how you will influence the organization to approve this proposal, and what you would do if it is not approved. Use your introduction to provide the reader a bridge from your conceptual paper to this proposal.You should draw on what you’ve learned in the course as you complete the second part. What are the motivations of individuals and groups to be considered? How are values and ethics to be discussed around this proposal? Where is the power bases that you need to win over to get approval, and who could sidetrack it? How does this proposal hold up to what you learned about decision-making? If you had to negotiate to get this approved, how would conduct yourself in such a negotiation. You don’t have to answer all these questions. But you are expected to relate what you’ve learned in the course to how you would lead to get this proposal approved in the organization (integration).This is going to be imagined in large part, but it should be believable imagination based on theories in concepts you have learned.  You are encouraged to use your imagination, and have some fun applying the concepts you’ve learned to your “virtual” organization and getting a proposal approved. Follow the rubric.  If something in the rubric is not known, simply say it isn’t known at this time. This paper cannot exceed 18 pages (not including title page, reference pages, and appendices).Introduction-Bridge the conceptual paper to this proposalDescription of problem-Describe the condition or observation that inspired this proposalOverview of the initiative proposed-Describe how the initiative would be planned for and implemented.Benefits-Who benefits from this initiative and how?Costs and Funding-How much do you believe this initiative will cost/ Are there any cost off-sets (e.g., new revenues or cost savings elsewhere in the organization?) How should this initiative be funded at start-up and on-going? (Operating expense, philanthropy, grants, etc.?)Impacts to existing operations-What other groups might be impacted by this initiative? Consider both organizational and community impacts.Resources-What staff are required for this initiative? Describe who in the organization is needed to move the proposal forward to implementation (finance, medical staff, nursing, pharmacy, planning department, etc.)Measures of success-How will the organization know if the initiative worked?Discussion of values and ethics-Describe what values and ethics were considered in the development of this proposalPolitics, Power and Influence-Describe how these concepts will be used to successfully present this proposal to the organizationWhat if it is not approved?Describe your contingency plan and negotiating strategiesOverall application of course concepts    Course concepts are implicit and explicitly present in the paper.APA 7-This assignment is done in the APA 7 style. Grammar and punctuation are correct. Citations and references are in correct format and sufficient to validate the elements discussed.    Total points