Business

Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) Introduction Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in di?erent ways. Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities. When measuring the results of social media and digital marketing, we have to measure outcomes to determine the e?ectiveness of a general approach or campaign. If we cannot determine e?ectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing e?ectiveness. Unlike other areas of business operations (for example, ?nance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing. Introduction This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement. Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work. Your Role You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) Requirements Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including: 1. Situational Analysis Analyze the current situation in terms of customers, intermediaries, and competencies. Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence. 2. Objectives Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be? 3. Strategy Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms? 4. Tactics Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel? 5. Actions Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics. 6. Controls Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics? Deliverable Format Requirements: The digital marketing plan must be at least 8 10 pages in length, in addition to the title and reference pages. Related company standards: The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. Use at least five scholarly or academic sources, formatted per APA. Evaluation By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria: Competency 1: Apply marketing theories and models to develop marketing strategies. Analyze the current situation in terms of customers, intermediaries, and competencies. Competency 2: Evaluate the effectiveness of marketing strategies and methods. Develop specific measurable objectives. Articulate short-, medium-, and long-term digital marketing strategies. Competency 3: Use data to support evidence-based marketing decisions. Differentiate various techniques to use for implementing strategies. Competency 4: Analyze the role of technology and social media in effective marketing strategies. Develop a project plan for executing each tactic. Develop specific metrics to monitor tactics. Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders. Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

REFLECTIVE JOURNAL #8 Write a reflection based on one or more of the following concepts: a.  monetary policy (MP) – What have you read or heard in the news that mentions the Fed and how they will deal with the concepts of the money supply and interest rates?  What do you know to be true?  How could any of these concepts affect you or your family personally?  In what way?  Are any of the concepts important when it comes to the upcoming election?   Be specific. b.  the money supply – What have you read or heard in the news that mentions the concept of M1 or M2?  What do you know to be true?  How could any of these concepts affect you or your family personally?  In what way?  Are any of the concepts important when it comes to the upcoming election?   Be specific. c.  interest rates – What have you read or heard in the news that mentions the concept of interest rates?  What do you know to be true?  How could any of these concepts affect you or your family personally?  In what way?  Are any of the concepts important when it comes to the upcoming election?   Be specific. d.  the Federal Reserve – What have you read or heard in the news that mentions the Federal Reserve or the Chair of the Federal Reserve?  What do you know to be true?  How could the Fed affect you or your family personally?  In what way?  Are any of the concepts that deal with the Fed important when it comes to the upcoming election?   Be specific. e.  any other concept mentioned in the class that is currently affecting the banking community –   What have you read or heard in the news that mentions one or more of these concepts?  What do you know to be true?  How could any of these concepts affect you or your family personally?  In what way?  Are any of the concepts important when it comes to the upcoming election?   Be specific.

Discuss the statistical methods used to detect changes in quality performance.

Organization size 400 employees. Describe three HRIS vendors provide service in Canada.   vClearly define which function each vendor offers e.g. payroll, benefits admin etc.  vAnalyze each vendor option. Identify the benefits of choosing each vendor and the drawbacks of each vendor  vProvide information on each vendors reputation on the industry vProvide information on which security measures each vendor takes to protect clients information vFinally make a recommendation of which vendor you think our organization should partner with and purchase our HRIS. APA style word 1700 to 2000. References

1.     Provide a link to an insurance agent or agency that you think would be good to work with and explain why you selected that agent.   2.     Provide a link to an actuarial firm and describe how they present themselves. Do you understand from their website what they do?   3.     Provide a link to an independent claims adjusting firm and describe how they present themselves.  Do you understand from their website what they do?     4.     Go to the Tennessee Department of Commerce and Insurance website.  Who is the commissioner?

See the outline rubric I uploadedThen pick up an organization and, You should present on something related to the assigned chapters. It could be how a company uses the concepts, current trends, controversies, those kinds of things.1) Sources: at least (2 academic sources for the cases/analysis) , (1 for the (book 3 concepts), and if you need more that’s fine2) Book we use:Milkovich-Newman. (2014). Compensation (13th Ed). (C) McGraw-Hill/Irwin.ISBN#: 978-12605656143) prepare PowerPoint presentation slides. Note: (write note for each slide about what to say.)I have uploaded some chapters so you can use 3 concepts for the assignment

Some people argue that the official unemployment rate understates true unemployment, while others argue that it overstates true unemployment. 1. Explain each of these positions, giving some examples of what might cause the official rate to be either too high or too low. 2. Personally reflect on whether you think we should make any changes to how we calculate unemployment? If so, what would you propose? (Support your answers with academic journal articles.) 3. Scenario: What if academic inflation caused the creation of a law that required an Associate’s degree to earn minimum wage. How would that affect the economy and you personally?

SCOR Model The Supply Chain Council was formed to standardize the discussions and management of supply chain operations. It developed the Supply Chain Operations Reference (SCOR) model to describe, model, and benchmark all operations within a supply chain. You can find information about the latest model (SCOR 11) on the Supply Chain Council Web site.  SCOR 11 differs from the previous model (SCOR 10) by elevating to a level of primary importance a process called “Enable,” which refers to what organizations must do to support the other primary processes. However, for the purposes of our discussion of supply chains, this new process is not of particular interest. Briefly address each of the following bullets: Read, from pages 9–12, the sections entitled “The Supply Chain Council” and “The SCOR Framework” in the book Supply Chain Excellence in South University’s online library. Discuss the SCOR model’s five functions (Plan, Source, Make, Deliver, and Return) that are shared by supply chains. Does every supply chain contain all of these five functions? When producing goods, different production strategies, such as “make to order,” “make to stock,” “assemble to order,” or “engineer to order” can be pursued. However, when providing services (car washing, hair styling, etc.), not all of these strategies can be pursued. An organization cannot really “stock” services (in other words, you can’t have five car washes sitting on a shelf in the same way you can have five cans of soup sitting on a shelf). Do the stages of the SCOR model apply to operations in all of these areas (goods producing vs. service provision, and using any of the production strategies)? Search the Internet for a company and discuss which of these approaches (goods producing or service providing) and which of the production strategies the company’s operations fit in. Support your response on the basis of the SCOR model and your research. In 2011, Japan experienced an earthquake, resulting in a tsunami. These natural disasters caused a great deal of damage and a significant loss of life. From a supply chain and operations management chain perspective, what were the implications for SCOR processes? Which of the SCOR model’s five processes discussed above would have been impacted by such an event? Should planning for future events like this impact the strategy of a company? Support your response with your research.

Discuss the “four Ps” of marketing–product, place, price, and promotion and their role in building a successful marketing strategy for a small business. For references please use the one below and one additional. Cornwall, N.M.S.J. R. (2014). Entrepreneurship and Effective Small Business Management. [Bookshelf]. Retrieved from https://full-bookshelf.vitalsource.com/#/books/9780133745368/

We have all done it; and many of us do it hundreds of times per week; we browse social media and like, comment on, or share some posts while skipping the vast majority. In the language of marketing, we are engaging with some posts while not engaging with others. Why is this the case? This, of course, is the billion dollar question in marketing today. What causes consumers to engage with content on social media? To get some insight on this question, let’s break down engagement into three types–liking, commenting, and sharing.  Your Post First, discuss why you would “like” a post rather than “comment” on it or “share” it. In addition, discuss what might motivate you to “comment” on a post, and what might motivate you to “share” a post.  Second, discuss which of these forms of engagement is most valuable for a brand. For instance, would you rather have your brand’s post receive 100 likes, 100 comments, or 100 shares?  Approximate post length: This is largely up to you, as I will not grade on quantity. As a rule-of-thumb, however, complete answers typically require at least a paragraph (e.g., 5 sentences or more).