Business

Arial single space report. The assignment is aimed at providing you with an understanding of the role of marketing in an organisation and how marketing relates to the other departments in the business. You will also produce a marketing plan for an organisation and compare the elements of the marketing mix. Learning Outcomes (LO)  LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation. LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.  LO3 Develop and evaluate a basic marketing plan.

Below I’ve listed several possible ideas to think about for this essay that you can use to develop your topic/thesis for this essay. No outside essays/articles are acceptable, but you are strongly encouraged to use specific, real examples of advertisements, commercials, etc. that would support your argument. As a reminder, the basic requirements for this essay are:  a minimum of 4-1/2 typed, double-spaced pages in length; the use of at least 3 direct quotes that come from at least 2 of the essays we read in class–you may also use “Consuming Kids” as a source; you may NOT use “Brought to You B(u)y”–chapter introductions do not count as sources! a Works Cited page; the use of proper MLA format throughout; a clear, identifiable, argumentative thesis which articulates your position; good organization with appropriate transitions; well-supported points (including specific, detailed examples of your own, not only those from the essays); clear, proofread, error-free writing; a final draft due by the 5pm deadline on Sunday   1.  Where is the line when it comes to advertisements? Is there any such thing as “too far,” and how do we argue for where that line should be? What, if anything could/should be off limits for advertisers? Write an argumentative essay in which you argue for where, if anywhere, boundaries should be set for advertising today.  1(a).  You might consider this topic in relation to a specific kind of advertising, or advertising for a specific audience (i.e. children’s products, online advertisements, advertising using women’s/men’s bodies to sell, etc.)   2.  Write an argumentative essay in which you take a position on the use of gender in advertising. How are images of women (or men!) used in advertising, and what are the message and the effect of that message on consumers? [If you choose this topic, focus on only one gender and write a fully-detailed response] 2(a).  You might also take on this topic focusing on children/the selling of children’s products. 2(b).  You might also take on this topic by choosing one magazine devoted to a particular gender (i.e. Cosmo or Maxim) and perform a semiotic analysis of that magazine, arguing about the message(s) and the effect of those messages on the audience for that magazine.   3. According to McKevitt, “[m]anufacturing wants for things . . . is what keeps us in a permanent state of dissatisfaction, because only by making us unhappy with what we have today is it possible to persuade us to pay for something that will make us happy tomorrow” (125). Write an argumentative essay in which you take a position on this issue. You should NOT, however, make McKevitt the focus of the essay in any way–the focus is on the manufacturing of wants.   4. Is the “treadmill of consumption” irreversible?  Will we always, as Roberts claims “continue to embrace the shiny-objects ethos”? (119). Write an argument in which you take a position on this issue. You should NOT, however, craft your essay to be a direct response to Roberts. In other words, do not craft a thesis along the lines of “I will argue that Roberts makes a good argument.” The argument should be your own.

Definition of successful leadership has evolved over the last decade and will continue to change. What do you need to develop to become a successful leader? 300 word limit

Visit onetonline.org and do an “occupation quick search” for a career you are potentially interested in.  Briefly discuss the job description that you see, including the knowledge, skills, and abilities required.  In addition, based on the discussion of positive job environments and job satisfaction in the textbook, describe your ideal job scenario in your chosen field. Include a discussion of different concepts related to job satisfaction. Be sure to address each part of this prompt in your ORIGINAL post.

This course is called Statistical Reasoning in Psychology Chapter 1 What is Statistics? Describe the relationship between Statistics and Research. Explain Descriptive Statistics. Explain Inferential Statistics. Explain and provide an example of the following variables: (a.) Nominal (b.) Ordinal (c.) Interval – Also called equal-interval variable and referred to as a combined category in a group frequency table. (d.) Ratio Scale (e.) Continuous (f.) Discrete (g.) Quantitative – Also called numeric variable.

Executive Summary 5% Include a summary of the company’s business overview, financials, target market analysis, and recommended strategy. (1-2 Pages)   summary should be organized in three parts: 1. Key Points. Include all the key points from the article. What are the major takeaways? What are the authors trying to convey? 2. Assessment. Add your assessment, and perspective. You may include information from other sources (books or articles), lectures, and examples of other companies, as you provide your assessment. Perform critical thinking. 3. New Insights. Offer some new insights. Add value to the article. How do some of the key points from the article relate to the formulation and implementation of strategies?

Case needs to be ongoing with no resolution as there needs to be a recommendation made on what the company should do to resolve it. Please confirm the issue with me before starting. This task is an individual academic case study report of a current ethical and/or sustainability issue in business. This is a lengthy piece of work that has been designed to both assess your learning in the subject, as well as being a vehicle for learning itself. By selecting a case study based on events and issues that are of personal interest and relevance to you, you will be able to deeply engage with your chosen topic. This will mean that the assignment is not simply a matter of testing whether you have learned what is covered in class, but rather it is a learning experience in and of itself. Central to this learning will be your ability to develop your own perspectives, argument, and critical appreciation of ethical issues related to business; these are skills and sensitivities that can in turn guide you in your current and/or future professional practice. Please manage your time well in completing this assessment – it cannot be done at the last minute. Instructions: The first step is to identify a case study of business ethics and/or sustainability that has been reported in the news. The idea is to select a case for which ample information is available in the public domain. The events in the case must be ongoing. There are many possible types of cases that you can choose, and it is recommended that you choose a case that is related to your own personal interests. Examples include, but are not limited to: Corporate scandals Corruption cases Tax avoidance/evasion Corporate fraud Unfair business practises Illegal corporate activity Environmental disasters Climate change and business Implementation of the Sustainable Development Goals Waste management Worker exploitation Positive ethical/sustainability programs Issues in international business ethics Once you have selected your case, you will need to identify sources of information on which to base your report. The information you use should be from the public domain. This could include: newspaper articles (online and print) – magazine articles (online and print) – television programs (e.g. news and documentaries) All sources must be cited. Once you are familiar with the case, you will need to analyse it using relevant academic readings. Write about the main ethical/sustainability issues that are in place. Who and what are the key stakeholders involved? How have they been affected by these issues? Are the issues mentioned organisation-specific, industry/sector-wide, or of a national or global nature? Report structure: • Introduction (<. 500 words): Introduce the nature of the case, the ways that it relates to business ethics and/or sustainability, and summarise the main arguments that will be made. • Case description (750-1000 words): Provide a description of the case by outlining any relevant background information, telling the story of what happened, describing which people and institutions were involved, and the effects of what happened. • Analysis of ethical and/or sustainability issues (750-1000 words): Apply the relevant academic readings in this subject outline, textbooks, Journal of Business Ethics articles, and/or other academic articles related to business ethics to evaluate the events in the case. Assess these events in relation to who was effected (positively or negatively) and how ethical issues were or were not accounted for by the actions of the major stakeholders. • Key learnings (<500 words): Based on your analysis, summarise what can be learned from the case – both for the organisation and in terms of your own key take outs. • Conclusion (<500 words): Summarise the main points and conclusions of your report. • Source data references: List out the sources of information you used for the case study. • Academic References: List the academic articles and/or books that you referenced in the report.

International Base Pay Discuss the strengths and weaknesses of the following methods for establishing base pay in international contexts: home country-based pay, headquarters-based pay, and host county-based pay. International Business Allowances and reimbursements for international assignments are costly. Should companies avoid international business activities? Explain your answer. If you answer no, what can companies do to minimize costs?

Option #1: Critical Investigation Use Paul and Elder’s (2012) intellectual standards to find a topic or problem that is clear, relevant, significant, and precise. Select an issue that you wish to investigate critically (social, professional, or personal). Examples of topics: How can I secure a job in accounting when I have no experience in the field? What proposals has the city of Denver made to reduce water consumption? How might this impact individual consumers? What financial changes do I need to make to retire at the age of 62? Should wolves be reintroduced to Rio Blanco County? How can I manage my children’s cell phone usage? How can the pay gap between men and women best be addressed in my company? What are the most effective ways to address anxiety and depression? How can I use these to better my health? IMPORTANT: The Final Portfolio is not a traditional “term paper.” Your final portfolio submission should include the following sections: Title page Introduction Engagement with issue or problem using scholarly sources and the intellectual standards proposed by Paul and Elder (2012): What is the issue? Why is it significant? Why is this issue relevant to you (and/or your community)? What have you learned about the depth and breadth of the issue or problem from scholarly sources? Engagement with your own assumptions or thinking about the issue. What assumptions do you bring to this subject? What concepts are “at work” in your mind as you investigate this issue? Why is this subject of interest to you and how might this skew your investigations? These questions constitute some of the issues covered by Paul and Elder (2012) in their “elements of reason.” Engagement with scholarly sources: How do the scholarly sources aid you as you think about the issue fair-mindedly and with depth? What have you learned from the scholarly sources that have helped you analyze the issue? Conclusion: Reflect on your issue or problem and how the sources informed your thinking. What have you learned? How can you apply the intellectual standards and elements of reason to this issue or problem to come to creative solutions? What critical questions remain? References Page Details: You may write in the first person for your Final Portfolio Project. Your paper should engage a minimum of six scholarly sources that are not required or recommended readings for this course. Your paper should be 7-8 pages in length

Identify your target market and provide solid rationale/justification. Tell how many potential buyers are in your target market. Describe your target market. When giving rationale for your target market selection, remember to address the criteria for selecting a target.