Business

Today’s hotel customers are more aware of their requirements and personal needs. Therefore, they expect hotel owners or managers to acknowledge their individual needs, and expectations. Hospitality marketing is one of the most segmented. There is a wide spectrum of different accommodations from motels to luxury hotels and Spas. Do you think hotel companies have segmented the market too much and confused customers? Should hotels keep shifting from hotel product marketing to niche targeting? Why or why not?

The answer is required to be 100 words. The Affordable Care Act (ACA) has three primary goals: expand access to health insurance, protect patients against arbitrary actions by insurance companies, and reduce costs. Did the 2010 Act achieve these goals? How has the ACA impacted the overall compensation of today’s workers? Please support your response through examples

Considering that digital pirates are always one step ahead of the movie and music industries, how should private companies attempt to protect their intellectual property?  **Don’t summarize your readings: You must focus on your ideas about the readings. **Must provide both in-text citations and references, including the course textbook. Textbook is cybercrime and digital forensics second edition by thomas holt please let me know if you need pictures from the book

Question: What limits, if any, should be imposed on Big Tech companies in order to safeguard society’s individual or collective privacy? Is Big Tech the savior or the destroyer of humanity? Make sure to support your position with evidence from the readings: https://www.cnbc.com/2020/10/15/kelly-evan-the-big-tech-censorship-confusion.html (Links to an external site.) Big Tech’s Domination of Business Reaches New Heights – The New York Times.pdfhttps://online.smc.edu/images/preview.png Council Post_ 12 Things You Need To Know About Facial Recognition Technology.pdfhttps://online.smc.edu/images/preview.png https://www.nytimes.com/2017/06/05/world/europe/london-attack-uk-election.html https://www.theguardian.com/uk-news/2017/mar/14/public-faces-mass-invasion-of-privacy-as-big-data-and-surveillance-merge http://time.com/4262485/the-privacy-debate http://www.nytimes.com/2016/02/18/technology/apples-stance-highlights-a-more-confrontational-tech-industry.html http://www.usatoday.com/videos/opinion/2016/02/20/80662558/ http://www.nytimes.com/2016/02/18/technology/apple-timothy-cook-fbi-san-bernardino.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region&region=top-news&WT.nav=top-news http://www.washingtonexaminer.com/the-security-vs.-privacy-debate-is-already-over-and-privacy-lost/article/2545407 Article- Apple and Google have an ambitious plan to help officials track coronavirus.docx.pdf Macron’s coronavirus tracking app sparks controversy in his camp – POLITICO.pdf

For this assignment, you will research the different ways that managers and leaders use communication to guide their organizations. Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched the organization in Unit VI. You can use the same sources for both assignments, if applicable. Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not? Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles in your assignment. Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective? Note: You do not need to use Apple for this assignment. It is provided as an example only. Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length, not including the title and reference pages. Content, organization, and grammar/mechanics will be evaluated.

Business Law class: Question: Plaintiffs American Beverage Corporation (“ABC”) and Pouch Pac Innovations, LLC (“PPi”) brought suit against defendants Parrot Bay and Smirnoff brands for infringing the design and trade dress used for frozen cocktail mixtures produced by the plaintiffs. Specifically, Plaintiffs allege that they patented a “pouch” design for frozen cocktails, which was later used by the defendants. The appearance of the plaintiffs’ patented design is an “hourglass shape when viewed from the front, a wedge shape when viewed from the side, and a lenticular shape when viewed from the bottom.” The defendants alleged that they sought a shape and size similar to that of the plaintiffs’ “pouch” design because it is typical for companies in the beverage industry “to use the same or similar serving format” as their competitors. The plaintiffs’ trade dress infringement claim was brought pursuant to the Lanham Act. For the Plaintiffs to obtain a preliminary injunction on a Lanham Act claim, what factors should the court have considered? Do you think the court ruled in favor of the plaintiffs? Why? [Am, Bev. Corp. v. Diageo N. Am., Inc., 936 F. Supp. 2d 555 ( W.D Pa. 2013).] Note: Remember to discuss the case in the beginning.

1. INTRODUCTION : Which company have you chosen, why did you choose it and what you intend to find out from this essay?  2. THE COMPANY’S PAST : How was the company formed and how has it evolved since it began?  3. THE COMPANY’S PRESENT SITUATION : What is the company’s present situation and how is it dealing with the current COVID 19 pandemic?  4. CONCLUSION : What does the future hold for the company and how do you think its products/services may change?

Instructions The benefits of the Big Five personality dimensions test are very simple. By knowing yourself and knowing the personality composition of others, you will be able to more effectively and efficiently communicate, negotiate, handle conflict, and comprehend the perspectives of others.  Part I Complete the Big Five personality dimensions test using the following link:  http://www.outofservice.com/bigfive/ Part II Take your results, and address the questions below in your response. Outline your personality type based on the five categories discussed in the Unit II Lesson and course textbook. How does your personality type integrate into your work or social environment? What are some examples of your personality type? What is the impact of your personality at work and with other employees you work with? If you do not work in a company, what would be some obstacles you and your team would have to overcome depending on your personality type? What are your biggest lessons learned from this assignment? How can you use this information to improve perceptions in organizational situations? Your response should be at least 500 words in length. APA is not a requirement for this assignment

Attracting and retaining the most talented employees is essential for long-term organizational success. An important component to attracting and retaining such employees is the design and implementation of an effective compensation and benefit system. Assume the role of a highly regarded human resource consultant hired to review, analyze, and revise the compensation and benefit system utilized by your city’s largest employer, Holland Enterprises. The firm employs 3,500 employees, but since 2010 has lost 25% of its staff. Exit interviews indicate the primary reason a majority of these employees have resigned is because of a compensation and benefit system that is perceived to be unfair and uncompetitive in the marketplace. Present to the management a revised compensation and benefit strategy. Your proposal should include: Description of how an effective compensation and benefit system contributes to organizational effectiveness. Explanation of the principle components of your revised compensation and benefit system for a large-scale organization as well as a recommendation for each component. Provision of a clear and convincing argument to the already skeptical top managers of this organization to increase their compensation and benefit expenses. At a minimum, your compensation and benefit system would include the following components: Compensation and benefit philosophy Pay structure architecture (pay grades, pay ranges, and pay width) Ratio of base pay to incentive (bonus) pay Emphases on external equity or internal equity Principle type of benefits to include (example: deferred compensation match, health insurance, vacation and sick leave, etc.) Guidelines for Writing the Final Paper Paper must be 2500-3500 words in length, exclusive of Title Page, References Page, Appendix, References, Exhibits, etc . Formatted according to APA style as outlined in the approved APA style guide (including title page and reference list). Must address the topic of the paper with critical thought. Must include an introductory paragraph with a succinct thesis statement. Must conclude with a restatement of the thesis and a conclusion paragraph. Must utilize a minimum of eight scholarly references.

STEP 2: SCIENTIFIC/ACADEMIC WRITING SECTION (2 1/2-3 pages) Choose two articles of interest from the list of personality reserves on blackboard (https://bbhosted.cuny.edu/webapps/blackboard/content/listContentEditable.jsp?content_id=_26226811_1&course_id=_1323790_1). First, I’d like an academic discussion and comparison/contrast of the key points addressed in the articles. Do not summarize the articles. This is scientific and academic writing, not opinion-based, therefore you are not using personal pronouns here (no ‘I’, ‘we’, ‘I think,’ statements). Major findings? Do the articles contradict one another? How do the articles relate to each other or to Psychology/Human Relations field? What is insightful about the articles? What is compelling? Why is this research important? Answer these questions and cite the two articles within your paper (when using quotes, paraphrasing, or referencing). Be sure to refer to APA guidelines while referencing, see help below).   STEP 3: PERSONAL SECTION Discuss the results of your test very briefly. Discuss any insight, surprise, information, etc. that you gained as a result of taking the test. Finally, relate your NEO-PI results to either of the articles’ discussion in some way. As you were reading the article, did it bring about any thoughts related to your own personality, life, or goals? Discuss. Did the article give you insight into how you’d like to change your attitudes, values, relationships or beliefs? (1-1 1/2 pages)   *Please use APA format for citation throughout the paper. If you need any help with APA citations, there is a link on the left hand side of blackboard under “Research and Citation” (https://bbhosted.cuny.edu/webapps/blackboard/content/listContentEditable.jsp?content_id=_25703582_1&course_id=_1323790_1&mode=reset). Make sure to give credit to the appropriate author or article while quoting, paraphrasing, or referencing throughout your paper, and provide a reference page at the end of your paper.