Business

critically review the article “Tosun, C., Okumus, F. and Fyall, A. (2008) Marketing Management Philosophies in a Developing Country Context, Annals of Tourism Research, 35(1):127-147. Please noted that journals are ranked by ABS list with 1 to 4.  In general, tourism journals such as such Annals of Tourism Research (4), Tourism Management (4), Journal of Tourism Research (4) and Journal of Sustainable Tourism (3) are listed in the ABS (Academic Journal Guide (2018) by Chartered ABS). This article is published in Annals of Tourism Research with the highest rank.  Page limit: three pages double-spaced. The followings are the guidelines for critical review of an article:  Identifying the research gap filled by the article: Which research gaps did the article fill? Is it still a gap in the literature? Examining the conceptual framework of the article including the literature review, theories on which the article was based, etc. Research methods used by the article. Would you have any recommendations for the author(s) to use additional research methods? Data analysis techniques used by the article.  Which additional data analyses would be more useful? Findings of the article. What are the findings of the article? Main conclusions of the article. Summarize the conclusions of the article. What additional conclusion could have been drawn? What are the practical implications of the article? What additional practical implications could there be? What are the theoretical implications of the article? What additional theoretical implications could there be? What are the limitations of the article? What are recommendations by the article for future researchers? Do you have additional recommendations for future researchers? What is your innovative assessment beyond the dimensions noted under the traits-scale column of the rubric?    Rubric  Traits/Scale Unacceptable Acceptable Exemplary Score Research gap 15 % Does not identify the research gap filled by the article or not clear enough to mention the research gap Recognizes the research gap filled by the article Recognizes the research gap very clearly. Raises additional arguments relevant to the research gap.   Conceptual framework  20 % Does not recognize the dimension or scope of the conceptual –theoretical framework used in the article. Considers the dimension or scope of the conceptual –theoretical framework used in the article. Clearly describes the dimension or scope of the conceptual –theoretical framework used in the article.   Research methods  15% Does not detect the research methods employed in the article. Reflects the research methods employed in the article. Discusses the research methods employed in the article with some insights or examples.   Data analysis techniques 10% Does not recognize the data analysis techniques utilized by the article. Considers the data analysis techniques utilized by the article. Explains the data analysis techniques utilized by the article with some insights.   Findings of the article 10% Does not summarize findings of the article   Encapsulates findings of the article. Discuss findings of the article with some insights or examples.   Main conclusions 10% Does not review main conclusions of the article. Lists main conclusions of the article.   Elaborate main conclusions of the article with some insights or examples.   Theoretical implications 5% Does not identify theoretical implications of the article. Recognizes theoretical implications of the article. Elucidates theoretical implications of the article with some insights or examples.   Practical implications 5% Does not determine practical implications of the article. Detects practical implications of the article. Recognizes the practical implications of the article with some insights.   Recommendations by the article for future researchers 5% Does not detect recommendations by the article for future researchers. Reveals the recommendations by the article for future researchers. Examines the recommendations by the article for future researchers with some insights or examples.   Your innovative critical review beyond the above criteria 5% Overall innovative assessment is done in limited manner Overall innovative assessment is done at a acceptable level Overall innovative assessment is done with special references to each dimensions noted under the traits-scale column.

1.  In order to conduct business empathetically (having great concern for employees and customer’s — not only concerned with making profit for owners), what new roles and organizational structures make sense, and how should performance management be approached?  2.  What does it take for a leader to function as a “pillar” and how should the next generation of managers be taught?

Section A: Production Possibility Scenarios. Use graphs. Explain why production points on the curve are best. What does it mean when production points are inside the curve? What does it mean when production points are outside the curve? Which factors can cause an inward shift? Which factors can cause an outward shift? Section B: The following table shows scores a student can earn on two upcoming exams according to the amount of time devoted to study. Plot the production possibility curve. Use one graph. Does the production possibility curve exhibit the law of increasing relative cost? If the student wishes to move from a grade of 60 to a grade of 88 in economics, whats is the opportunity cost?

Evaluate two or three techniques used by advertisers in their effort to sell products, services, brands, etc. Look in a couple magazines, (fashion or lifestyle). Notice the full or half page glossy advertisement. Which techniques can be identify. Basic persuasion Techniques. Association, bandwagon, beautiful people, bribery, celebrities, fear, humor, intensity, testimonials, warm and fuzzy. Focus on advertisements for products or services you are not likely want/buy. Select one advertisement to analyze as examples of the techniques you are focusing on. (A digital copy of the ad will be attached to the back of your essay.) In your analysis, consider any of the following questions; not all of these questions will be relevant to YOUR analysis; remember to focus on the particular techniques you have chosen: • Who is the target audience for this ad, and how can you tell? • How is the advertiser trying to make the product (or service or brand) appealing? Look at • the details. • What information given is factual? • What information is left out of the ad? • Where could you go to get more accurate and complete information about the product? • What are the potential gains or risks for the consumer from this advertisement or from the • product itself? • What are the potential gains or risks to the environment? To your community? Introduction: Make a general claim about how advertising works, and quickly focus in on the specific technique(s) you will be evaluating in your essay. In the last sentence of your introduction, state your overall assessment of these techniques (your main point) Come up with main point by answer the question “What should consumers be aware of when they are looking at advertisements that use these techniques?” In the body of the essay, include three or four (or more) fully developed TEA paragraphs: one body paragraph for each of the techniques (Topic). The Evidence supporting the topics of these paragraphs will come from the details of the ad itself (images, text, special effects). After presenting the evidence, you will Analyze it by explaining how the evidence helps to support your claim about the technique. Also include at least one more body paragraph about the impact on consumers: why do these techniques work and what can people do to become smarter consumers? The concluding paragraph is your chance to reinforce your main point. Do not be afraid to get passionate. Consider especially the negative impacts on individuals and/or communities of certain kinds of ads, and remind us of what people can do to be smarter consumers. I) Introduction with thesis statement II) Body Paragraph on Technique A III) Body Paragraph on Technique B IV) Body Paragraph on Impact and Becoming a Smart Consumer V) Conclusion

Although quite old and dated (you will note that the number of sovereign nations mentioned has changed considerably, and for your information the key spokesperson has unfortunately passed away), I find the video about McDonald’s expansion to India  to be quite fascinating, and I hope you will as well. After viewing the videos as many times as you wish, and reading the case, there are discussion topics for you to think about in your designated group discussion forum. Discussion Topic 1: Describe McDonald’s philosophy for business expansion as explained in the first (India) video case. Discussion Topic 3: Describe any ONE challenge faced by McDonald’s when entering the market in India. How was this particular challenge different from any other new market expansion for the company at that time? Discussion Topic 10: Have you ever visited a McDonald’s outside the USA? Please share your observations about your experience. Was the product offering the same or different? What about the restaurant environment? In your opinion, how do these differences add value to the McDonald’s experience in that particular market? https://fiuolmediasite.fiu.edu/Mediasite/Play/e70519fb7ca54b6499badc9a8c1525fe1d https://www.inc.com/bill-murphy-jr/mcdonalds-just-announced-a-big-change-in-plans-heres-key-takeaway.html?cid=search https://online.fiu.edu/videos/?vpvid=f12725d320be4e74a62163d741e7d800 https://online.fiu.edu/videos/?vpvid=f49b9004451e4d89ba5236dec9e16fda

Instructions Every program has risks associated with it. This week, I want you to review your idea and provide a risk analysis. What are the potential risks involved with this program, and what processes can be put in place to manage these risks? One specific risk that I want you to discuss is related to cultural differences. Please assume that your company is a multinational corporation…will this program work in all areas of the business? If not, how can it be adapted for the other country/countries involved? This does not need to be written as a formal research paper, but all research provided does need to be cited in APA format. You may write in the first person because you are presenting your own ideas. You do not need to provide an abstract, but you do need an APA formatted title page and reference page. Your paper should be a minimum of 2 pages (approx. 700 words) not including the title and reference.

Discussion Assignment: Please answer these questions: 1. How would you describe your personal ethics? Is that different than your business ethics? How? 2. Describe some of the major influences in your life that contributed to your ethics and value system. 3. Research and add two credible outside sources on the subject of ethics, principles or morals. For example if you picked Confucius, what are two points he made about ethics, principles or morals? Reference the source in APA format. 4. Suppose you buy a candy bar at the store and pay the cashier with a $5 bill. You are mistakenly given change for a $10 bill. What do you do? 5. You are shopping in a department store and observe a young man taking a watch from a display stand on the jewelry counter and slipping it into his pocket. What do you do? 6. You are having a romantic dinner with your spouse to celebrate your wedding anniversary. Suddenly, at a nearby table a man starts yelling at a young woman he is dining with and becomes so verbally abusive that she starts to cry. What do you do? 7. Does it matter how the people above look or are dressed? Their age? Or what color,  ethnic background or language they are speaking in those situations.

Marketing Plan Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course. Include the sections below in your marketing plan. Introduction: Include a brief introduction of the company. Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?Place: Begin with a theoretical definition of place. What are the distribution channels used by your company? Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company? Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods. Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale. Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required. Resources The following resource(s) may help you with this assignment. Citation Guide CSU Online Library Research Guide Submit Writing Center Request

Disadvantages of Technology on Society During his inaugural address in 1961, President John F. Kennedy stated, “The world is very different now.  For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life.”  Here he points to the dichotomy our technological advances have brought to society, and makes us aware of the monumental impact our choices can have on the world.  Since this time, technology has advanced further and faster than ever imagined.  For many in today’s society, our advancements of technology have improved the human condition so prodigiously that it would be difficult to imagine any disadvantage exists.  However, to others, technology has brought about challenges they would prefer the world to be without.  What would you consider some of the strongest examples?  In your opinion, do the benefits out weight the detriments?  Your response should be at least 250 words, and you are required to respond to at least two of your peers.  Peer responses should demonstrate critical reflection, understanding, and respect for your co-learner’s experiences and decisions as well as facilitate discussion.

Essay: Tell us about your path to business school, (including your work history) and your future plans. How will the State University experience help you along this journey? What is your motivation for pursuing an MBA now, and how will State University help you achieve your goals? (approx. 500 words)