COMMUNICATION AND MEDIA
For this Discussion board post, think about the idea of ??”publicity” and how it relates to our behaviour in a social media context. You have two choices for this discussion board post. Option A: Your Client. How can you use the concept of “publicity” to work for your client? describe the idea of ??publicity as you understand it and pitch an idea for how you will use it as part of your final proposal. This is a chance to get feedback on an idea from me & your classmates. Option B: Politics In what ways do you see the theory of publicity playing out this week in your own social media experience? What impact do you think publicity may have had on the outcome of the U.S. presidential election-or other recent political campaigns? As always, I do ask your responses to be grounded in this weeks lesson materials and to highlight your brilliance!
1. Read carefully Frederick Douglasss Oration in Memory of Abraham Lincoln (attached). 2. Your task for this project is to go through the text with the proverbial fine-tooth comb. For this project, youre focusing primarily, but not exclusively, on Fahnestocks discussion of tropes (metaphor) and figures (parallelism, etc.) as well as Lanhams discussion of tacit persuasion patterns (a number of patterns in Fahnestock and Lanham overlap although they sometimes use different labels). Identify the important tropes, figures, and patterns that weve been discussing. Use Fahnestock, Lanham, and class exercises and discussion to help deepen your understanding of these various language devices. 3. The syntactical concepts of parataxis and hypotaxis are not the central focus of this project. But you should identify the dominant syntactical pattern (and note deviations) during your preliminary analysis and discuss that patterns function as part of your interpretation of speech. Also, note the passage from WEB DuBois that we discussed in first language patterns exercise (see PowerPoint slides for visualization of DuBoiss complicated combination of antithesis and parallelism); consider if Douglasss use of style is similar 4. Do not list each trope, figure, or pattern that you uncover in your paper. Your detailed analysis of the speech is part of the research that prepares you to write the paper (some additional research will most likely be necessary for this paper; more details are provided below). 5. Your paper should, initially, review the range of important tropes and figures present in the speech. Focus on identifying and illustrating the dominant tropes and figures employed in the speech. Dominant tropes and figures are those that (a) occur with great frequency and (b) those whose function is crucial if the speaker is going to negotiate his/her rhetorical situation successfully (note: frequency alone wont make a trope worth analyzing in-depth). 5a. Provide ample evidence to support your descriptive claims. Make sure you thoroughly describe the important stylistic strategies in the speech. Sentence charting is an excellent way to support your claims re. tropes, figures, patterns, and syntax. 6. Devote approximately 2/3s of the paper to your descriptive summary and supporting evidence. 7. The final 1/3 of the paper should build an interpretation out of your description. Work hard to build your interpretation out of your description. Interpretive insights that are not connected to the descriptive analysis and do not extend on the readings for this unit and class discussion are suspect. 7a. While your paper should reflect a 2/3 description and 1/3 interpretation ratio (as noted above), you need not (as social scientists tend to) isolate interpretation in a section apart from the description. Critics often weave description and interpretation together. Feel free to move immediately from description to interpretation if it will help you explain how Douglasss tacit persuasion patterns function. 2 8. On what should your interpretative effort for this assignment focus? The basic questions still apply: interpretation is trying to answer the questions what is going on? or how does this text/passage function? Your interpretive task is to try and figure out how Douglasss tropes, figures, patterns, and syntax work, how they function, or to uncover what they are doing. What type of invitations are they making to an audience? Your interpretive work should draw upon Fahnestock and Lanhams insights as well as class discussions. 9. A word of caution: please avoid vague interpretative statements (saying something like Douglasss use of x aided his purpose when you havent said anything specific about his purpose) or offering superficial interpretations (saying something like Douglasss use of x made his speech meaningful or memorable). Remember, noting that language patterns produce euphony (are memorable or make something stand out) is only a first step. Claiming that tropes, figures, and patterns contribute to euphony does not satisfy the requirement that you interpret the text. 10. As I hope is now clear from previous assignments and multiple class discussions, understanding a speak or writers context or rhetorical situation is crucial if you want to understand the rhetorical potential of their style patterns. Understanding Douglasss rhetorical situation will be essential if you want to produce a superior paper. You should investigate (1) the way the ceremonial occasion and epideictic genre impose certain obligations on Douglass (you can consult the canvas reading on epideictic [in course handouts section] as well as any other sources on the topic you might identify) and (2) any relevant historical/political issues that confronted Douglass and the nation in 1876. You should plan to spend at least one solid paragraph describing Douglasss rhetorical situation and include this paragraph early in your paper. In his essay Lincoln Among the Nineteenth-Century Orators, Michael Leff discusses this speech and provides some potentially useful situational analysis. The essay is in Rhetoric and Political Culture in Nineteenth-Century America, ed. T.W. Benson (East Lansing: Michigan State University Press, 1997). Ive included with the assignment the relevant portion of the essay. Leffs essay can be helpful, but dont make the mistake of simply repeating his conclusions in your paper. You need to develop original descriptive analysis and an original interpretation. My essay in the same volume discusses a different Douglass speech but might provide some insight into Douglasss ability to negotiate the constraints of ceremonial/epideictic occasions. Historian David Blight discusses a number of Douglasss speeches from this time period in For Something Beyond the Battlefield: Frederick Douglass and the Struggle for the Memory of the Civil War Journal of American History, 75 (1989): 1156-1178, and his analysis might inform your interpretation. Finally, James Oakes discusses both the situation and the speech. See his The Radical and the Republican: Frederick Douglass, Abraham Lincoln, and the Triumph of Antislavery Politics (NY: WW Norton, 2007), esp. 266-275. 11. Your primary objectives in this assignment are: (a) display your grasp of the conceptual material (the various tropes, figures, and patterns) introduced in Fahnestock and Lanham and discussed in class, (b) accurately describe the dominant patterns in the Douglass speech and (c) generate a sound and insightful interpretation that draws upon reading/discussion to explain how the patterns function, how they may have helped Douglass negotiate his rhetorical situation.
Structure of a Seminar Paper: Some Suggestions Introduction, Prolog: This section should contain the introduction of the topic, the subject and the research question. Also, it should refer to why you chose to write about the subject and why you found it interesting! It should have an academic and sometimes personal context. Ch 1: A summary of the academic discourse concerning Youth, Music and the Sixties (the main approaches to your subject) according to some obligatory articles. It should also deal with the topic of your paper (what has been written about your subject you should mention some books and articles that refer to the subject and analyze their main ideas). Ch. 2:-4 these are the central chapters of the work. In order to understand the requirements for these chapters let’s take an example of a (fictional) seminar paper: The American Psychedelic and the music of the Doors during the 1960s. What is psychedelic? What was the psychedelic sub-culture? Who were the Doors? How the music of the Doors reflected and promoted the Psychedelic experience? Etc .What was their vision concerning America? What was unique about the Psychedelic music of the Doors in comparison to other American rock bands? All the answers to those questions should refer to some books and articles regarding the subject (at least 10), alongside the analysis of some related films. Conclusion, Prolog: A summary of the Seminar and the research question and what you discovered in this paper. The paper submission is due to September 15 – there will be no delays (I emphasize that I have no authority to delay), but with the permission of the heads of School of Communication. Please send it to my email: and also submit through the model. Submit with a cover page including lecturer name (Dr Ari Katorza), student name, student number, and the title of the paper. Fonts: Arial, Times New Roman, Calibri. Paragraph space – 1.5 – It is also advisable to refer to the College Instructions relating to these issues. For those who write solo: The paper should include at least 10 academic sources, and 12 pages, divided into introduction, chapters, and conclusions at your preference. Obligatory Essays For the Seminar paper 1. Farwell, James, “The Counter-Culture Personalism”, in The Spirit of the Sixties: The making of post-war Radicalism, New York, 1984. 2. Grossberg, Lawrence, “Another Boring Day in Paradise: Rock and Roll and the Empowerment of everyday life”, in Popular Music 4, New York, 1984, pp. 225-258. 3. Lipsitz, George, “Who’ll Stop the Rain: Youth Culture, Rock N’ Roll, and Social Crises”, in The Sixties, (ed) Farber David, New York, 1995, p. 206 – 229. 4. Macdonald, Ian, Revolution in the Head: The Beatles Records and the Sixties, Berkshire, 1995, pp. 1-34. 5. Steigerwald, David, The Sixties and the End of Modern America, 1995, pp7-36 IDEAS FOR TOPIC music, Culture & Society 1. The Beatles Music and the Psychedelic Experience. 2. Rock Music and May 1968’s Revolt. 3. The Folk Singers in America and the Civil Rights Movements. 4. Bob Dylan and the struggle for social Justice During the 1960s. 5. Afro-American Soul Music and the struggle for social Justice During the 1960s. 6. Pirate radio Stations and the revolution in Rock Music and its effect. 7. Pink Floyd and the rise of British Psychedelic. 8. The music of The Who & The Kinks and the Sub-Culture of the Mods and Swinging London. 9. Gender and the music of the Velvet Underground. 10. Rock Music and Feminism during the 1960s. TV., Cinema, Society, and the 1960’s 11. The Hippies stereotypes in American films: How Films radiated the image of the Hippies through the decades. 12. Homo-Lesbian Cinema and the alternative films of Andy Warhol. 13. Mad Men and crisis of masculinity: stereotypes and Reality. 14. The Images of 1960’s rock Music in films through the decades. 15. Social changes and 1960’s TV series: How TV reflected social changes during the decade. 16. The Mods Sub Culture and Consumerism and the Meaning of Style. 17. The Hippies Sub Culture and the role of women. 18. The World of the Hippies: research about the various origins of the Hippies “ideology” (the Sexual Revolution, Psychedelic Drugs, the return to Nature etc). 19. Feminist stereotypes and the Mad Men series case. 20. The Counter Culture and the world of Advertising in the 1960s. 21. French Music and May 1968 riots. 22. The Beat Poets and the origins of the 1960s. 23. The affect of Rock Music on the music industry during the 1960s: How did Rock music change the music industry.
Moral Panic Theory posits that society blames social problems on folk devils in order to achieve an illusion of control. Based on the article by Markey and Ferguson (2019), how would you define folk devils and illusions of control as they pertain to mass media use? Markey & Ferguson (2017) offer four guidelines for identifying a moral panic. Briefly summarize each of these guidelines. Cassidy (2015) details 19th-century parents concern about their childrens media use. Considering your definitions of folk devils and illusions of control, in what ways were these concerns reflective of a moral panic about media use? Read through Cassidys (2015) conclusion (p. 224-226). What does she argue that 19-century parents concerns about media were actually about? Twenge (2017) details present-day parents concerns about childrens use of smartphones. Using Markey & Fergusons (2017) guidelines, can you identify any evidence that Twenge is inciting a moral panic in this article? Why or why not? Compare the concerns of 19th-century parents (in Cassidys article) with the concerns of present-day parents (in Twenges article). What similarities do these concerns share? In what ways are they fundamentally different?
Scenario: Youve been named the Public Health Advisor for Baldwin County, GA. One of the key assignments is given to you to ensure that all women living in that county ( age 40 and above) get a mammography exam within 24 months regardless of cost. Two approaches: Social Media and mHealth 1. Identify two approaches from Chapter 5 that you will employ to reach your goal. 2. Provide a justification for each selected approach (provide specifics)
In this assignment, you will review the guidelines for making small talk and other aspects of everyday conversation. You will find YouTube clips demonstrating good and bad examples of people engaging in conversation. Then, you will write short outlined instructions on how to make small talk, make an apology, and give and receive a compliment. You will use the Discussion Board tool so that you can see links from other students. Objectives: Explore and practice the principles of conversation. Analyze guidelines for making small talk and other aspects of everyday conversation. Instructions: Review the guidelines for making small talk and other types of everyday conversation you explored in the textbook and in the learning activities. Find links to YouTube videos that demonstrate a good and bad example of each of the following: making small talk, making an apology, and giving and receiving a compliment. Include the minute and second, the viewer should begin watching if not the entire video. Outline a set of specific instructions on how to make small talk, make an apology, and give and receive a compliment.
Using the following 3 sources ” Benefits of dog ownership: Comparative study of equivalent samples,” “Dogs and Humans Health/Mental health: from the pleasure of their company to the benefits of their assistance,” and “Companion dog acquisition and mental well-being: a community-based three-arm controlled study” I need a speech preparation outline including a bibliography.