Instructions for summary Go to the How I Built This with Guy Raz podcast page: To find Podcasts go to https://www.npr.org/podcasts/510313/how-i-built-this Find a podcast of interest to you. Listen to one FULL PODCAST and write a 500 word summary of the podcast to post in the Discussion. Include title and name(s) of speakers, along with your personal reflection of the podcast. Some questions to consider when posting: 1. What surprised you the most about the process of building their business? 2. What did you learn that you may apply to your career? 3. Do you use their product?
write an Argument Essay on “Social media used as a way for companies to promote themselves.”
PedalSpark is about to introduce a cheaper, entry-level electric bike, which it was expected to appeal to a broader customer base. Pretend you are Mark (CMO). You must write a 1,250-word report to PedalSparks CEO with your recommendations on how to move forward. Task 1: Assess the PedalSparks current business situation and Gideons (sales manager) proposition to sell the companys new bike model on Amazon. Should PedalSpark start selling on Amazon? Yes or No? Justify your answer. Task 2: Provide recommendations at the strategic and tactical levels that are consistent with your decision. You must make use of all elements of the marketing mix. https://www.clearpointstrategy.com/strategy-vs-tactics/
Please write a discussion board entry for the following questions: Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. No brand monetizes content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm. Simulated Business Scenario Gabriel is the executive in charge of who developed Disneys customer-for-life concept which is based on the notion that as the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child. The new CEO asked Gabriel to head up the new Disney+ media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriels team and he called a series of meetings to brainstorm the following items: **Questions –> Who are the current Disney+ target market(s) and what is the attractiveness to the brand? –> How can the brand select new markets to serve? –> How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace? –> How can it expect to change and grow with their customers over time? –> Can Disney+ be a loss leader to get more customers into its other monetization channels
Focusing on the entire market is difficult and can create barriers to success for business owners. Instead, companies should divide the market into small segments before targeting the customers and ultimately positioning themselves. This process known as segmentation, targeting and positioning drives the various steps of setting up a marketing strategy. Explain how positioning analysis can help a marketing manager identify target market opportunities.
Advertising is a component of promotion mix. Find an advertisement and evaluate whether it is effective (from profit, contents, target customers etc) ) Be at least 600 words, excluding your references at the end. 2) Be set in 12 point Times New Roman font. 3) Be single-spaced. 4) Include the number of words just under the title. 5) Have no emphasis (bold, italics, underline) on any text, except for Headings, which should be set in bold. 6) Have a title. 7) Below your title, have your name there. 8) If you wish to quote (cite) direct text from an article or book, then you must place the exact words in quotation marks, and immediately after this, provide the author surname, date and page number. You must write, for example: Some have argued that although human beings have sought progress, they have achieved mainly destruction, desolation, misery (Mayo, 1949: 3). 9) Following your text you should provide a heading (bold 12 point Times New Roman) that says References
Research and enumerate the advertising or sales promotion campaigns for five (5) health care goods or service offerings. For each offerings advertising or sales promotion campaign discuss the following. 1. Give a summary of the specific advertisement or sales promotion, including content, format, and the media/medium utilized to convey the communication. 2. Indicate its target market. 3. Identify its positioning message. 4. Identify key attributes of differentiation. 5. In your opinion, how effective is the current campaign given items 14 above? Explain how the campaign could be more effective.
Many successful companies are moving from the market-oriented era to the value-based era, which means that they have transcended a production or selling orientation to satisfying their customers needs and wants (Grewal and Levy, 2017). Research and analyze five strategies employed by successful companies to improve the value of their customer base. Prepare a chart showing the pros and cons of each strategy. Reference: Grewal, D. & Levy, M. (2017). Overview of marketing. Marketing. McGraw Hill Education.
Based on this weeks readings, consider a company that is thriving. Then, answer the following questions: https://smallbusiness.chron.com/measure-branding-effective-10102.html What qualitative and quantitative measurements is the company actively using as a foundation for marketing? How is this company specifically using feedback loops, as based on the five steps provided in the textbook? How do you see each of the five steps of a customer feedback loop specifically brought to life in this company?
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