Marketing

How critical to a company’s success is the use of traditional promotional media such as TV, radio, and print advertising? Evaluate Five Guys’ current promotion strategy.  Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize? Assume that Five Guys’ promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds? 3–4 pages double spaced need in the next  9 hours For more information on Promotional Media read this: https://en.wikipedia.org/wiki/Promotion_(marketing)

What are five steps in creating a marketing plan? Which step is the most important and why?

Assignment Content As the launch for Great Day Fitness Tracking’s online site approaches, Karen already has new ideas for other products and services. Create a media-rich, 14- to 18-slide Microsoft® PowerPoint® tutorial or an infographic using an infographic maker, such as Piktochart, Venngage, or Canva, for Karen. Use this week’s reading and activities for information systems planning to complete your assignment. Your tutorial should: Include a title page. Explain the concept of information systems planning. Compare at least two development planning methods. Clarify why each planning method is appropriate for new system implementation. Select a methodology for designing the information system. Explain the reason for the selected methodology. Address the option to acquire (instead of build in-house) information systems. Identify and discuss the tools that might be used in the acquisition of a new information system. For more information on Products and Services read this: https://en.wikipedia.org/w/index.php?search=Products+and+Services&title=Special%3ASearch&go=Go&ns0=1

Instructions for summary Go to the How I Built This with Guy Raz podcast page: • To find Podcasts go to https://www.npr.org/podcasts/510313/how-i-built-this • Find a podcast of interest to you. Listen to one FULL PODCAST and write a 500 word summary of the podcast to post in the Discussion. Include title and name(s) of speakers, along with your personal reflection of the podcast. Some questions to consider when posting: 1. What surprised you the most about the process of building their business? 2. What did you learn that you may apply to your career? 3. Do you use their product?

PedalSpark is about to introduce a cheaper, entry-level electric bike, which it was expected to appeal to a broader customer base. Pretend you are Mark (CMO). You must write a 1,250-word report to PedalSpark’s CEO with your recommendations on how to move forward. Task 1: Assess the PedalSpark’s current business situation and Gideon’s (sales manager) proposition to sell the company’s new bike model on Amazon. Should PedalSpark start selling on Amazon? Yes or No? Justify your answer. Task 2: Provide recommendations at the strategic and tactical levels that are consistent with your decision. You must make use of all elements of the marketing mix. https://www.clearpointstrategy.com/strategy-vs-tactics/

Please write a discussion board entry for the following questions: Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. No brand monetizes content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm. Simulated Business Scenario Gabriel is the executive in charge of who developed Disney’s ‘customer-for-life’ concept which is based on the notion that as the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child. The new CEO asked Gabriel to head up the new Disney+ media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriel’s team and he called a series of meetings to brainstorm the following items: **Questions –> Who are the current Disney+ target market(s) and what is the attractiveness to the brand? –> How can the brand select new markets to serve? –> How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace? –> How can it expect to change and grow with their customers over time? –> Can Disney+ be a loss leader to get more customers into its other monetization channels? Remember, you need to post (AN ABSOLUTE MINIMUM) of 3 times in this weekly conversation: 1 post answering the main topic(s) on Monday or Tuesday (no later than Wednesday) 2 posts (absolute minimum requirement) responding to other students on separate days of the week. Use references to support your thoughts, ideas & opinions!

task 1: Summarise your findings in a SWOT TableTask 2: Use around 250 words to identify the current situation of your focal client

“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should  restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”

This assignment is to assess a company using Business Model Generation tools, identify likely tensions/vulnerabilities as well as possible collaboration areas between Marketing and Operations.This assignment is to develop a similar ‘real life’ analysis on either Starbucks, Amazon (Go or Grocery) or a company of your choice. Whichever company you choose, you might do some type of field visit to assess the marketing/operations dynamic (i.e. visit the Amazon Go retail store or a Starbucks in addition to the case…but SAFELY!). Site visits are NOT required.Specific requirements of this Assignment are as follows:1. Develop a thoughtful, in-depth 9-Box CanvasPreview (attached file) or your company2. Assess what type of Business Model Pattern (or patterns/hybrid) they are likely pursuing (i.e. multi-sided, long tail, etc)3. Identify and describe three possible tension/concern points, critical interaction or collaboration areas between Marketing and Operations for this company4. Create recommendations on how you would resolve those tension points or fully take advantage of the identified opportunities for collaboration. Specifically, what could management do to address the concerns and/or fully capitalize on possible areas of collaboration?Assignment DetailsFormat/Length: In addition to the Business Model 9-Box / Business Model CanvasPreview the document.Keys to Strong Assessment: Clear and concise recommendations, Quality of written communication, In-depth and thoughtful analysis, Evident use of course materials

A private company owned predominently by the Kramer family, Otto’s Cookies is known throughout the country for its cookies and pastries. Although the majority of consumers will recognise the brand – and its range of over 60 products – from the shelves of popular retail outlets, the company also distributes its goods through food-service facilities (motorway service areas and sports stadiums, for example,) and ‘At Home Party Packs’ (such as parties for birthdays, anniversaries and so on).With three production plants located around the country, Otto’s Cookies operates these sales channels through two key methods of distribution. Firstly, the company delivers directly to its largest customers – the major grocery retailers. The second is its 12 regional sales and distribution centres which cater for smaller retail outlets. From these local centres, sales representatives visit existing and potential customers selling the entire product range. Fulfilment to these smaller accounts is via the regional centres, with deliveries to them from the production facilities on a daily basis.The major grocery accounts are administered from the company’s head office (located at the largest of the production plants) by key account managers who deal directly with the stores’ buying departments. Sales staff at the regional centres are assigned to the various market segments in which they trade, those being: wholesale distributors; small retailers; medium-sized retailers; food-service facilities and At Home Party Packs.Overseeing the whole operation is managing director, Rex Kramer who is assisted by the marketing director Steve McCroskey and HR director Elaine Dickinson. Whilst all three play a significant role in the running of the company, day-to-day business is overseen by operations director Ted Striker.Rex Kramer – who took over as MD when his father, Otto, died – has a sales background and this is reflected in the commitment to personal sales that dominates Otto’s Cookies’ marketing efforts. This emphasis on selling – and marketing – to intermediaries (rather than consumers) has resulted in only a limited ‘corporate’ online presence which does little more than give a background to the company and its products. There is no company-sanctioned social media presence. However, the organization has a budgetary commitment to TV advertising, the objective of which is solely brand promotion.Launched two years ago, sales in ‘At Home Party Packs’ (pre-selected products are delivered from the regional centres to customer’s premises at a requested time and date) have been very disappointing. Steve has identified that this is the result of a lack of marketing emphasis on the service. Therefore he has decided to instigate an Internet only sales strategy to revive its fortunes. Other than being included with brand advertising, there will be no dedicated offline marketing for the At Home Party Packs. All orders will continue to be handled and fulfilled by the regional centres which will continue to have staff assigned to the service.