Marketing

PedalSpark is about to introduce a cheaper, entry-level electric bike, which it was expected to appeal to a broader customer base. Pretend you are Mark (CMO). You must write a 1,250-word report to PedalSpark’s CEO with your recommendations on how to move forward. Task 1: Assess the PedalSpark’s current business situation and Gideon’s (sales manager) proposition to sell the company’s new bike model on Amazon. Should PedalSpark start selling on Amazon? Yes or No? Justify your answer. Task 2: Provide recommendations at the strategic and tactical levels that are consistent with your decision. You must make use of all elements of the marketing mix. https://www.clearpointstrategy.com/strategy-vs-tactics/

Please write a discussion board entry for the following questions: Walt Disney created the Disney brand from humble beginnings based on his love of drawing and animation. No brand monetizes content better than the Walt Disney Company and has since expanded into a global entertainment and media brand, and recently, has a new leader at the helm. Simulated Business Scenario Gabriel is the executive in charge of who developed Disney’s ‘customer-for-life’ concept which is based on the notion that as the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child. The new CEO asked Gabriel to head up the new Disney+ media brand. The CEO wants Gabriel to create a report which analyzes future marketing of the new Disney+ brand. You are on Gabriel’s team and he called a series of meetings to brainstorm the following items: **Questions –> Who are the current Disney+ target market(s) and what is the attractiveness to the brand? –> How can the brand select new markets to serve? –> How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace? –> How can it expect to change and grow with their customers over time? –> Can Disney+ be a loss leader to get more customers into its other monetization channels

Focusing on the entire market is difficult and can create barriers to success for business owners. Instead, companies should divide the market into small segments before targeting the customers and ultimately positioning themselves. This process known as segmentation, targeting and positioning drives the various steps of setting up a marketing strategy. Explain how positioning analysis can help a marketing manager identify target market opportunities.

Advertising is a component of promotion mix. Find an advertisement and evaluate whether it is effective (from profit, contents, target customers etc) ) Be at least 600 words, excluding your references at the end. 2) Be set in 12 point Times New Roman font. 3) Be single-spaced. 4) Include the number of words just under the title. 5) Have no emphasis (bold, italics, underline) on any text, except for Headings, which should be set in bold. 6) Have a title. 7) Below your title, have your name there. 8) If you wish to quote (cite) direct text from an article or book, then you must place the exact words in quotation marks, and immediately after this, provide the author surname, date and page number. You must write, for example: Some have argued that although human beings have sought progress, they have ‘achieved mainly destruction, desolation, misery’ (Mayo, 1949: 3). 9) Following your text you should provide a heading (bold 12 point Times New Roman) that says ‘References’

Research and enumerate the advertising or sales promotion campaigns for five (5) health care goods or service offerings.  For each offering’s advertising or sales promotion campaign discuss the following. 1.      Give a summary of the specific advertisement or sales promotion, including content, format, and the media/medium utilized to convey the communication.   2.                     Indicate its target market.   3.                     Identify its positioning message.   4.                     Identify key attributes of differentiation.   5.                     In your opinion, how effective is the current campaign given items 1–4 above?  Explain how the campaign could be more effective.

Many successful companies are moving from the market-oriented era to the value-based era, which means that they have transcended a production or selling orientation to satisfying their customers’ needs and wants (Grewal and Levy, 2017). Research and analyze five strategies employed by successful companies to improve the value of their customer base. Prepare a chart showing the pros and cons of each strategy. Reference: Grewal, D. & Levy, M. (2017). Overview of marketing. Marketing. McGraw Hill Education.

Based on this week’s readings, consider a company that is thriving. Then, answer the following questions: https://smallbusiness.chron.com/measure-branding-effective-10102.html What qualitative and quantitative measurements is the company actively using as a foundation for marketing? How is this company specifically using feedback loops, as based on the five steps provided in the textbook? How do you see each of the five steps of a customer feedback loop specifically brought to life in this company?

Instructions Collecting Customer Data This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due. Using the same organization selected in Week 1 for the course project. Presume that the organization you selected has recently implemented a customer relationship management (CRM) system. • Research the key elements of a CRM system and defend at least three best practices that your organization can use to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources. • Justify at least five critical pieces of customer information needed from your key market segment. Why do you need to collect this specific data? • Justify five survey questions that might be used to evaluate the segment’s experience with your organization. Why do you need to know this information? • Justify a plan for how customer data (previous two bullet points) will be collected. The plan should detail the methods to be used (e.g. written survey, focus groups, interviews, etc.) and where those methods will be integrated into the organization’s processes (e.g., a hotel sending an e-mail survey following a customer’s stay at a specific location). Submission Details: • Submit your plan in a 3- to 4-page Microsoft Word document, using APA style. • Name your plan document SU_MBA6011_W2_LastName_FirstInitial.doc. • Submit your document to the Submissions Area by the due date assigned You will receive feedback and suggestions from your facilitator.

Hi I’m an MBA student and this my business plan it got rejected multiple times. my advisor comments are that the paper especially the financial section is not realistic and the numbers are contradicting and that an arrow says number and then the other says different number , my schedules need to be realistic feasible and syncing with the whole financial section and the whole business plan as whole . please I need an expert in Finance and marketing to work on this paper make the number realistic and goes with the whole plan and most importantly not contradicting. please this my last chance and my whole graduation depend on this plan so it has to be absolutely no simple mistakes that why I’m requesting multiple version before they submit check each row and number in the whole plan and make sure it is realistic and goes with the plan and not contradicting with different numbers , also check spelling and grammer and throughout the plan keep an APA format. AS I MENTION THIS IS MY LAST CHANCE I WILL NOT GRADUATE IF THIS PLAN GOT REJECTED THAT WHY I’M REQUESTING AN EXPERT IN BUSINESS PLANS ANS FINANCE AND MARKETING AND MULTIPLE REVISIONS IF NOT ACCEPTED I WILL GET A FULL REFUND PLEASE PLEASE PAY CLEAR ATTENTION TO EVERY SINGLE DETAILS . I will be attaching my business plan please read first and then start editing following my instructions , this is a master graduation paper and I’m paying extra as doctorate so it need to be absolutely perfect without a single mistakes .3333838 hours agoyou do not need a full 32 pages rewriting. some parts need more attention some don’t like the budget and financial section. The writing part is ok need some editing but the financial section is what need the reediting and to make sure the numbers in the financial section goes with the written part of the plan