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Reading the article clearly and answer all the questions below: (Please answer it one by one, do not combine it as whole essay? 1. Explain the various promotion/communications tools/vehicles.  What are the various objectives they serve?   2. What are the differences between a promotional push strategy versus pull strategy.    3. What are consumer promotions?  Trade promotions?   4.  Be prepared to discuss the 6Ms model for marketing communications planning.   5.  Explain the objective-and-task approach to marketing communications budgeting.  What are alternative approaches?  Reading two articles, please note focus on Framework on page 23-29: Promotion decisions, to make a connect with two articles to answer the questions. Cite examples for each quextion.