Company Assignment 6- Marketing Research

You are a marketing employee at the company you have chosen to work with this term. The company is getting ready to launch the following NEW products or product lines: Amazon: New Laptop Stand for your Bed Walmart: New Commercial Grade Patio Heater Apple: Fitbit for youth athletes Nike: Line of fitness equipment for at-home workouts (includes weights, electronics, etc.) Delta Air: LED Sanitizer Kit for your phone Your job is to conduct a research survey to determine what’s the best method of marketing the new product: TV ads, Social Media ads or Billboards.  Answer all of these questions (remember your product launch from above): 1. Who is your target audience? Give a description of your customer. 2. What kind of study will you conduct? Online survey, in person survey, or focus group? WHY did you select this method? 3. List 3 questions you would ask in your survey (remember your objective is to find out what’s the best way to communicate the launch of the new product). Submit this Assignment by 11:55pm on Sunday, 10/25.

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