Competitive Analysis

Write an APA 7th ed. formatted paper, of 10 to 15 pages in length not counting the title page,references list or appendix. This paper is to be a reflection of what you have learned during thecourse. The table of contents for the final CLA 2 assignment includes:1. Brief introduction of project company/product/service,2. Situation analysis including macro-environmental scan, “PESTEL” and SWOT analysis3. Competitive analysis4. Product/service features, benefits and brand identity5. Marketing plan objectives described using SMART goals6. Competitive analysis including differentiation, positioning and target market profile7. How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the planobjectives, and the marketing communication budget.8. Integrated Marketing Communications plan (IMC) for your product/service. Media planfor this section should clearly state the communication message and how you will relatethe message through your selection of specific modes of communicationBUS 510 Syllabus17 of9. Marketing communications budget including total budget and allocations for each mediachannel.10. The Executive Summary of the marketing plan is (1/2 page) should be the first page ofthe marketing plan11. References pageRemember, you must have at least six (6) peer-reviewed sources plus the textbook

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