Corporate Social Responsibility (CSR) Addendum

MBA 635 Milestone Four Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in organizational culture and corporate social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit a draft of the Outcomes portion of the final project (Section VI). Specifically, the following critical elements must be addressed: VI. Outcomes Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts? Alignment: How do these efforts align to the corporate mission, vision, and values? Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve corporate exposure and profits? Rubric Guidelines for Submission: Your paper must be submitted as a 2- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format. Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value      Outcomes: Efforts Comprehensively describes cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts Describes cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts, but response is cursory or inaccurate Does not describe cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts 30 Outcomes: Alignment Logically explains alignment of efforts to corporate mission, vision, and values Explains alignment of efforts to corporate mission, vision, and values, but with gaps in logic, clarity, or detail Does not explain alignment of efforts to corporate mission, vision, and values 30 Outcomes: Impact Clearly explains how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits Explains how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits, but with gaps in logic, clarity, or detail Does not explain how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits 30      Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value     Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 100%

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