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1- Give a brief summary of the highlights in the article. This needs to be enough for me to be able to understand what the article is about just as if I had scan it. 2- What is it about this article that inspired you to choose it? This is where you share your personal thoughts. 3- What new trend(s) in Marketing are evident in this article? Briefly explain it for us. Caution: You cannot answer none or no trend found. 4- Identify a Marketing principle in this article from what you learned this week. Briefly explain. Again, caution: You cannot answer none or no customer service principle found. 5- Share your personal opinion, perception, suggestion, or evaluation about some point in the article.
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