Destination Marketing and Management

Select destination in one of the four regions (The americas, Asia and oceania, Europe and Middle East and africa.  ESSAY – You need to provide a brief overview of the selected destination from the presentation and analyse its destination marketing and management strategy in an essay. An application of relevant theories into your analysis  of  the  destination’s  practice  is  required.  You  would  also  examine  its  core  source  markets  and segmentations, the inter-relationships of the destination’s public & private sector stakeholders in tourism, and the  roles  of  its  DMO  for  the  destination’s  success and  sustainability’s  an  international  tourism  destination.  PRESENTATION – You need to appraise the current official promotional campaign in both digital and conventional formats of the chosen destination adopted by the destination marketing/management organisation (DMO) and other marketing channels.  You are  required  to  develop  a critique  of  the  effectiveness  of  the  promotional campaign  and  its  materials  in  establishing  a  unique  selling  proposition  within  a  global  marketplace  of international tourism. You need to identify and benchmark the destination’s marketing efforts against its core competitors. You are also required to formulate appropriate and creative suggestions to update the destination’s promotional campaign for the next five years.

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