Digital Brand Evaluation

THE BRAND I CHOSE IS ADIDAS Select one of your favorite consumer brands that has a website (both desktop and mobile versions), a Facebook page, a Twitter feed, and a Pinterest page. Additionally, sign up to receive organizational emails. Do all six platforms have a consistent brand? Defend your position using examples and analysis. Who is their primary target audience? What led you to make this selection? Provide examples and/or rationale to support your position. If you could make three core marketing recommendations, (e.g. overall strategy or individual platform), what would those three strategies be and what would you expect to be the outcome of each? Please provide links to the website, Facebook page, Twitter feed, and Pinterest page. Attach a screenshot of an example promotional email. Formatting: Include a reference list. The paper should be double spaced, 12-point font, with 1” margins on all sides. The response paper should be consultative in nature, avoiding “I” or “we” statements. Undergraduates: Prepare a 3-4 page position paper comparing and contrasting the below information. Please include at least two academic sources beyond the textbook. APA format required.

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