Health Communication

Locate a health campaign (blog, ad, website, commercial, print ad, etc.) and write a report in which you evaluate the campaign using the concepts discussed in our text. For example, you could describe what kinds of decisions the campaign directors made in designing and implementing a campaign. Or you might analyze the content of the message in terms of types of appeals (e.g., emotional/logical, positive/negative affect). Or you could assess how effectively the campaign adapted to a target audience.