Internationalization

Please write about Yips Internationalization Model (Apple company)                Yips internationalization model divided to three parts: •       Industry Globalization Drivers •       Management and Organizational Factors •       Global Strategy Levers             You need to write about the first section only (Industry Globalization Drivers)               Please address the following subheadings:  Push and pull factors  •       Cost Drivers – To what extent do the cost trends in the industry push for globalization? E.g. increased cost of product development relative to market life.   •       Market Drivers – To what extent does international market tendencies push for globalization of the strategy.    •       Government Drivers – To what extent do government policies enable (or impede) the need and possibility to globalize the strategy.    •       Competitive Drivers – To what extent do the actions of our competitors enable (or force) us to globalize our strategy. E.g. rise of ‘lead’ countries as a result of global trade specialization, rise of born-global companies (i.e. the internet!), and increased foreign ownership of companies etc.   Please include as many academic references as needed, use Harvard Style for referencin