Marketing Excellence

·         Weight: 22% of course grade ·         Grading Rubric ·         Due: Tuesday, 08/25/2020 11:59 PM (CST) Instructions Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company. For this unit, review the “Marketing Excellence: BMW” case study on pp. 273 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis. Part 1 Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking. §  Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW? §  How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW? §  Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation. Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document. Part 2 Complete a case analysis of BMW. This requires that you conduct research on BMW beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis. §  Situational Analysis o    Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis. o    Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis. §  Problem o    Identify at least one organizational problem that BMW is currently having or one in which you project it will have in the future. Base this upon your research and critical thinking. §  Alternatives o    Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem. §  Recommendation (Marketing Strategy) o    Select one or two of the alternatives above to solve the problem that you identified in this case analysis. o    Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis. In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors. Company and Industry Research video (transcript for Company and Industry Research video) How to Find Company Information in the Business Source Ultimate Database TLG How to Search for Articles With a Company Focus TLG Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document. Resources The following resource(s) may help you with this assignment. §  Citation Guide §  CSU Online Library Research Guide §  Submit Writing Center Request

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Excellence
Get a 15% discount on this Paper
Order Essay
Quality Guaranteed

With us, you are either satisfied 100% or you get your money back-No monkey business

Check Prices
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know that being a student these days is hard. Because of this, our prices are some of the lowest on the market.

Instead, we offer perks, discounts, and free services to enhance your experience.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with My Paper Support
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Other
I appreciate your work. Thank you????
Customer 452949, September 15th, 2023
Nurse
Great work! Thank you for the quality you put in each assignment.
Customer 452707, February 4th, 2022
Technology
Great job on the paper!
Customer 452885, December 14th, 2022
Nursing
Thank you. Well done
Customer 452881, October 22nd, 2023
IT, Web
Did an excellent job with the body of the paper and staying on the topic.
Customer 452885, October 27th, 2022
Web programming
thank you so much. This was very helpful and I was able to understand the assignment better after seeing it completed.
Customer 452715, September 22nd, 2022
Nursing
Top notch quality!
Customer 452453, February 16th, 2023
Nursing
Completed early! Awesome job!!!!!
Customer 452453, March 8th, 2023
Nursing
Thank you for a great paper!!
Customer 452707, November 28th, 2022
Social Work and Human Services
Great Job!
Customer 452587, October 27th, 2021
Human Resources Management (HRM)
Perfect
Customer 452701, August 15th, 2023
Human Resources Management (HRM)
Thanks
Customer 452701, September 15th, 2023
Enjoy affordable prices and lifetime discounts
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Order Now Order in Chat

Kick Off the New Semester with Unmatched Homework Support. Order now at a 20% discount