Marketing in a Global Environment

Author: Client Uploads

June 11th, 2022

Read the Walker-Smith article and watch the two videos in this week’s materials about Coca-Colas marketing strategies. Then respond to the prompts below: In what way does Coca-Cola use storytelling in its branding and marketing? The video narrator says Coca-Cola strives to associate the brand with a good feeling.” How do they achieve this? Pick two of Kotlers human qualities or attributes listed in this weeks introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.

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