[CUSTOM SOLUTION] Marketing Mix Program
Proposed Product/Service Value Offering. (1) What is your value offering equation? (2) What are the specific quality measure at high level vs detail? (3) How does your value offering meet the needs of your target market? (4) Use a perceptual map to identify your competition and feature your unique value. Provide any secondary data that are relevant from your research. Reports, graphs, statistics, etc.Describe your proposed product strategy (e.g. attributes, variety etc.). Product (1) Evaluate the current product and make any creative recommendations for product/service that would add value to the present offering (e.g. additional services, product extensions, product changes, more variety, service repackaging, etc.)? (2) Which stage of the product life cycle do you think your product class or category is in? Why?Describe your proposed pricing strategy (e.g. penetration, skimming, etc.). Price (1) What recommendations do you have for future pricing strategies? What are some of the key constraints? (2) What type of pricing strategy do you think should be appropriate for the new product/service? (3) What type of pricing (not promotional) discounts or allowances should be offered to the trade or to consumers? (4) Provide a detailed pricing that you will be charging to your TM.Describe your proposed promotional effort. How will the product be promoted? What message will it appeal to the target market? Where will you promote the product? Provide the specific channels and the advertising messages that will be used. Promotion (1) Develop the promotional plan for the new product/service. (2) Describe the theme, wording, slogan, story line, (3) Create sample advertising print(s) from scratch, and (4) be sure to address how you plan to use each of the four promotional mix elements (e.g. advertising, personal selling, sales promotion, public relations).Describe your proposed distribution strategy (e.g. outlet, channel, etc.). Distribution (1) Describe any recommended changes to your distribution strategies as you perceive them today (e.g. intensive, selective, exclusive). (2) Describe how the product/service will be made available to the target market (e.g. direct means, indirect means, utilization of intermediaries). (3) Provide the locations, states, or cities that you intend to roll out your plan.
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