Marketing Science Institute

Please watch the following YouTube webinar published by Marketing Science Institute and answer the following questions: 1.  Based on the video discussion, what are the consumers’ trends in the retailing area? (2pts) 2. Please describe the framework of “Kahn Retailing Success Matrix ” in detail. How does this framework help explain the success/failure of the retailers? (4 pts) 3. What are the key factors of Amazon’s success? Compared with other online retailers, how does Amazon improve customers’ online shopping experience? (4pts) https://www.youtube.com/watch?v=nU-M8oN4k0w&feature=emb_logo

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