Media Metrics

You work in the communications department at Pasta Amore, an Italian restaurant chain with the following mission: “To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Our food will always be fun, fresh, and filled with love.” Pasta Amore is opening a new location, and your manager wants you to be in charge of creating a social media campaign test, which will include the creation of a social media message, an analysis of early reporting metrics, and an adaptation of that message to be launched as part of the campaign. The goal of the project is to increase engagement among existing customers, acquire new customers, and provide an incentive to dine at the restaurant. Your manager is having you conduct this test because she is not sure of the best approach, as she lacks much experience with social media. Your initial message should be created by keeping in mind the goals of the communication project as well as the mission and vision of the company. The vision is outlined in the image below. Some of your manager’s initial ideas include a family-related contest, such as having followers share a favorite family photo or describe what family means to them in response to your post. She is considering providing a coupon or gift certificate to a weekly winner that is chosen at random. While these are some of her initial thoughts, you may use one of her ideas or craft your own based on the company mission and vision as well as your own critical thinking and, if necessary, informal research. Directions The following are the three main sections of the social media campaign test that your manager would like you to include: * Initial Message: First, you will need to create an initial social media message to get the campaign started. Be sure to refer to the scenario so you understand the communication project goals and type of message to be created. You may choose any social media platform for this message based on the provided audience engagement survey results. The message may include images, text, videos, or any other media content. You will be adapting this message based on the metrics you receive. * Rationale: Include a brief rationale that explains why you chose this platform and message based on the available information, citing specific examples. * Metrics Analysis: Your message has now been tested on the social media platform you have chosen, and you have received metrics and feedback in the provided social media metrics report. Read through the report, as it will inform your decisions for message adaptation in the next step. Your manager has also asked you to include the following as part of your analysis: * Analytical Tools Analysis: Your manager had to create the social media metrics report by hand and by using a number of metrics that she had to find on her own. She would like you to research at least two possible analytical tools for the social media platform that you chose to be used in evaluating your adapted message in the future. You may find these tools through online search engines or on the platform’s website itself. If you choose, you may select an analytics tool that combines data from more than one social media platform. Answer the following for each tool: * What insights does this tool provide? For instance, does it include demographic information, audience interests, audience engagement, and so on? * How might you use these insights in creating and adapting messages? * Adapted Message: Use the information from the social media metric report to tailor and adapt your message. As you adapt your message, you may want to think about the following: * What did you learn about the types of people your message is and isn’t reaching successfully? * How might you reach a wider audience by adapting your message? For instance, if only an audience of 15- to 18-year-olds was sharing your post, how might you reach 20- to 30-year-olds? Or if only those of a particular gender were commenting on your post, how might you reach those of an opposite gender? * Rationale: Finally, include a brief rationale based on the available information that explains what you changed from the original message and why, citing specific examples. What to Submit For this project, you must submit the following: Social Media Campaign Test You will create a 1,000- to 1,500-word report on your social media campaign test. The report will include an initial message, a metrics analysis, and an adapted message that will help your manager create an effective social media campaign for Pasta Amore. The social media campaign test must include the following: Creates an initial message for a social media campaign on a specific platform that aligns with the company mission and vision Explains rationale behind initial message creation, citing examples from the scenario, audience engagement survey results, or additional research Evaluates two social media analytics tools, including information they provide and how that information can be applied to improve communication Creates an adapted message with clear changes based on social media metrics Explains rationale behind adapted message creation, citing examples from the scenario, metrics results, or additional research

So much stress and so little time? Take care of yourself: let us help you with your task on
Media Metrics
Get a 20% Discount on this Paper
Order Essay
My Paper Support
Save More. Score Better
Pages (550 words)
Approximate price: -

Why Hire a Professional Essay Writer from MyPaper Support

Quality Urgent Essays

MyPaper Support online platform provides the best essay writing service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the assignment writing industry is also an added advantage.

Professional and Experienced Academic Writers

A lot is done to maintain us as the best essay writing service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay help on our website.

Affordable Urgent Assignment Help

Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At mypapersuppport.com, we guarantee you cheap and urgent essay help without compromising the quality.

24/7 Available Urgent Essay Writing Service

Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.

Plagiarism Free Essays Online

The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.

Wow Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of writing services.

Essays

Custom Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.