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Multinational Strategy |Get Solution

Author: Client Uploads
May 18th, 2021

1)Watchhttps://www.cnbc.com/2019/12/19/starbucks-coffee-bean-tea-leaf-are-losing-to-local-vietnam-chains.htmland answer the following questions by ‘Starting a New Thread’.Why has Starbucks been largely unsuccessful in Vietnam?What advantage does Starbucks have in Vietnam, relative to its foreign competitors?Describe the Vietnamese target market for Starbucks using demographics and psychographicss a new foreign coffee chain, would you recommend using a Global or Multinational strategy in Vietnam?  Why?and answer the following questions:In your opinion, which company should have won, and why?xplain why the winning firm was the crowd favorite.ow does this video segment relate to The Golden Circle?

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