[Solved] MBA 645 Project Guidelines and Rubric Web Page

Competencies

In this project, you will demonstrate your mastery of the following competencies:

  • Manage elements of a sustainable global brand
  • Propose a method to market
  • Design a marketing strategy

Scenario

You are the regional marketing director of a theme park in the southeastern United States that is part of global brand. The chief marketing officer of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response to a recent safety and injury incident at one of the parks that resulted in serious injuries to employees and customers. This theme park was closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.

Now, as the theme park is all set to reopen, the CMO has called you to take a lead in planning the marketing strategy to support the reopening of the park. Your responsibility is to design a phased strategy for reopening all parks, with critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failed or successful planning will impact brand success and recognition.

You have determined the scope of work and have outlined the high-level plan. As a first step, you decided to perform the brand analysis and identification of critical elements to successfully market the reopening of the park. Based on the outcomes, you developed a customizable marketing strategy template that can be used by other theme parks under the same umbrella.

Next, you need to create a presentation (toolkit) to share your analysis and recommendations for the proposed marketing support of the park. But, as you are working to complete the final bit of the toolkit, your social media monitoring partner shares a report of the theme park’s social media image and performance. The report shows a significant spike in negative public feedback. The report states there is the perception of an uncaring, careless brand forcing a reopening for profit. Your presentation should also include strategies for how you will address the emerging negative perception on social media about the theme park. You will show this presentation to your CMO and other regional marketing directors of the park.

Directions

Part One: Strategic Brand Implication and Management

Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park. Ensure you address any feedback received in Milestone One before you submit the final presentation.

Brand Analysis and Implications —In this part of the project, you will present the brand implications of reopening the park. Your presentation should include the following critical factors:

  1. Determine the essential factors which can impact the brand equity when reopening the park. (slides 1–3)
    1. Describe the importance of brand equity to the organization. (slide 1)
    2. Provide positive implications (slide 2):
      • Safety concerns addressed and communicated
      • Community and local government support for reopening
      • Employee support for reopening
    3. Provide negative implications (slide 3):
      • Social media negative reactions
      • Employee negative concerns
      • Operational concerns for safety
  2. Describe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following (slides 4–8):
    1. Identify three key stakeholder groups from this list:
      • Employees
      • Customers
      • Government agencies
      • Communities
      • Vendors
    2. Describe each stakeholder’s interests in the organization.
    3. Describe their communication needs.
    4. Identify the best mode for communicating with them based off their needs.
    5. Describe the impact that reopening the park could have on each identified stakeholder (low, medium, or high). Why?

Functional Departmental Roles and Responsibilities —In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (slides 9-12):

  1. Identify three functional departments, including marketing, which play a significant role in the reopening process. (slide 9)
    • Consider which departments will be most engaged in the reopening process.
  2. Describe the roles and responsibilities of these functional departments in the safe and successful process of reopening the park. (slide 10)
  3. Develop an internal communication plan that addresses the following (slides 11–12):
    1. How will you take feedback from the stakeholders?
    2. What could be the legal and ethical issues in reopening of the park? To understand the specific guidelines, refer to the memo from the legal team.
    3. What will be the frequency of meetings with stakeholders to share relevant information?

Part Two: Customizable Marketing Plan Template

Based on the information provided to you, share a completed marketing plan template for the reopening of this individual park. Ensure you address any feedback received in Milestone Two before you submit the final template.

Your template should include the following critical sections:

  1. Determine two methods to be used for consumer research in developing the marketing plan. Provide rationales.
  2. Determine three traditional marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following:
    1. How will the identified methods help in the acquisition of the new customers?
    2. How will the identified methods help in the retention of the existing customers?
    3. What are the advantages and disadvantages of the identified methods?
  3. Determine three digital marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following:
    1. How will the identified methods help in the acquisition of the new customers?
    2. How will the identified methods help in the retention of the existing customers?
    3. What are the advantages and disadvantages of the identified methods?
  4. Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following:
    1. Which method do you think could be most impactful in addressing your target audiences?
    2. Which method do you think could be most effective in branding?
    3. Can both digital and traditional marketing support the brand and growth of the business?
  5. Explain the crisis management strategies to be implemented prior to reopening. Your response should address the following:
    1. How can we focus on customer expectations to improve brand damage from the incident?
    2. How can we support our employees’ needs in reopening the park?
    3. What possible crises could arise relevant to the incident and reopening?
  6. Determine one legal and one ethical issue that could arise and negatively impact the organization’s brand image upon reopening and provide proactive steps that could be taken now to prevent them.

Part Three: Measuring Your Strategic Marketing Plan’s Success

Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.

  1. Provide a marketing strategy that considers the following areas (slides 1–4):
    1. Digital marketing strategy
    2. Traditional marketing strategy
    3. Communications and public relations strategy
    4. Event marketing strategy

Monitoring Your Marketing Strategy— In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical factors:

  1. Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
  2. Identify one KPI that can be used for each of the marketing objectives. (slide 6)
  3. Describe the methods that could be used to monitor performance of the three marketing objectives. Provide rationale. (slides 7–8)
  4. Using plan-do-check-act (PDCA) methodology, provide a continuous improvement process for preserving brand identity and reputation. (slides 9–10)
  5. Describe two marketing strategies to address negative public feedback on social media. (slides 11–12)
    • Consider the role of public relations.
    • Consider the role of crisis management.

What to Submit

To complete this project, you must submit the following:

  1. Strategic Brand Implication and Management

Submit a narrated PowerPoint presentation with 12–13 slides. Consult the Shapiro Library APA Style Guide for more information.

  1. Customizable Marketing Plan Template

Submit a 4- to 6-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Consult the Shapiro Library APA Style Guide for more information.

  1. Measuring Your Strategic Marketing Plan’s Success

Submit a narrated PowerPoint presentation with 12–13 slides. Consult the Shapiro Library APA Style Guide for more information.

Note: Remember to use both onscreen text and audio narration or speaker notes in your PowerPoint presentations to convey your information effectively. If, due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used addressing all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Supporting Materials

The following resources support your work on the project:

  • Organizational Chart
  • CMO Memo
  • Memo From Legal Team
  • CMO Memo for Target Audience
  • Exemplar Communication Grid

Video: Record a Presentation

Use this resource to learn how to record your PowerPoint presentation with narration and video.

Resource: MBA Research Guide

This Shapiro Library resource will help you find any additional information you may need to complete the project.

 

Get Solution

Save More. Score Better
Pages (550 words)
Approximate price: -
r

Why Use Do My Paper Service by MyPaper Support

Quality Urgent Paper Help

MyPaper Support online platform provides the best essay writing and do my paper service ever received elsewhere, thanks to our professional essay writers. Experience gained in the 10+ years of being in the essay paper help industry is also an added advantage.

Do My Paper Service by Professional and Experienced Academic Writers

A lot is done to maintain us as the best essay paper help service provider. Besides owning a degree from a recognized university, a writer must pass the rigorous tests we take them through before they are considered eligible to offer urgent essay paper help on our website.

Affordable Urgent Essay Paper Help

Who said a reliable website should not be cheap also? While it is human nature to associate prices with quality, that does not always work. At mypapersuppport.com, we guarantee you cheap and urgent essay paper help without compromising the quality.

24/7 Do My Paper Service

Whether it is a ‘write my essay for me cheap’ or ‘edit my essay’ order you want to request, always feel free to reach us at any time of the day. Our experts work in shifts to ensure that you access urgent essay writing services at any time of the day.

Plagiarism Free Paper Support

The punitive measures that come with plagiarized content are so harsh, and we understand that. We consequently ensure to write each client’s papers from scratch no matter how urgent the essay is. To acknowledge borrowed content, our quick writer references and cites the work.

Wow Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Samples

Our writers complete papers strictly according to your instructions and needs, no matter what university, college, or high school you study in.

Categories
All samples
Coursework
Essay (any type)
Coursework
Applications of Indigenous Psychology
Undergrad. (yrs 3-4)
Psychology
4
View this sample
Coursework
Guideline for Assessing Numbness and Pain
Master's
Nursing
4
View this sample
Essay (any type)
Case Study: End of Life Decisions
Undergrad. (yrs 3-4)
Nursing
4
View this sample

Our Do My Paper Services

So much stress and so little time? Take care of yourself: let us help you with your tasks. We offer all kinds of paper help services.

Essays

Custom Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the paper help service offered.