Strategic Marketing Plan

This week, we are learning the definition of marketing, along with understanding how the concept has evolved, the value marketing provides, and planning for marketing.  Consider the following question:  What do you think went into Yogaglo’s  (Links to an external site.)  strategic marketing plan (keep in mind that business and marketing plans differ)? Consider what situation factors might have influenced their decisions, what marketing objectives they might have, their target market, and potential marketing mix. Lastly, think about how they might be measuring results against the plan.