Strategic Planning and Marketing

Strategic Planning and Marketing Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.  Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 1.2: “The Importance of Strategic Planning and Marketing – Strategic Planning Process Overview.” Copyright 2015 by Bridgepoint Education, Inc. The healthcare delivery system is often described as a service-driven industry. Therefore, it is vitally important for healthcare organizations to define the services that they are providing; however, it is equally important to determine the demographics or customer base that requires the specific service.   The strategic planning process supports the healthcare organization by prioritizing objectives and detailing the actions needed to fulfil the goals of the business plan. Specific actions are unique and depend on the healthcare organization’s services, goals, and mission. Not all objectives outlined in the strategic plan require marketing plans (e.g., purchasing land, equipment, and buildings). Other objectives may require a marketing plan (e.g., providing physical therapy targeted toward a specific demographic).  To prepare for this discussion, read Chapters 1 and 2 of the course text. You may also want to review the recommended article by Yang (2010). Then read the scenario below and construct your initial post based on the directives that follow.  Scenario The marketing director for Happy Valley long-term care center looks at the organization’s strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization’s strategic plan include the following: Purchasing medical equipment Purchasing more land Acquiring financial capital Acquiring physical resources Providing elder day care to Alzheimer’s patients Providing physical therapy Providing social activities such as bingo Promoting product awareness such as: marketing in a manor to improve the public’s perception of the HCO’s product or service Providing shuttle service to medical appointments Increasing sales Creating a brand Establishing the organization as a leader in the long-term care industry Initial Post: Based on the Happy Valley scenario detailed above and the information presented in Chapters 1 and 2 of the course text, construct an initial post in which you Differentiate between the organization’s stated objectives as to whether they are marketable or non-marketable objectives.   Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable. Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization’s strategic plan. Business and Strategic Planning The business plan of a healthcare organization describes the purpose of the HCO and lends structure to its organizational goals. The strategic plan is used as a directional guide; in other words, how the organization will fulfill its purpose and put ideas into action. The strategic plan also prioritizes the organization’s resources as a means to fulfill the business plan. Simply put, the business plan is the “what,” and the strategic plan is the “how.”  To prepare for this assignment, read Chapters 1 and 2 in the course text as well as the required article by Varkey and Bennett (2010). You may also want to review the recommended article by Williams (2008). For your initial post, answer the following questions in the discussion forum: What is the difference between a healthcare organization’s business and strategic plan? Be sure to include the purpose of each plan and how they relate to one another. Why is it important for a healthcare organization to develop a strategic plan? Support your initial post with in-text citations and references for at least two scholarly sources.

Don't use plagiarized sources. Get Your Custom Essay on
Strategic Planning and Marketing
Get a 15% discount on this Paper
Order Essay
Quality Guaranteed

With us, you are either satisfied 100% or you get your money back-No monkey business

Check Prices
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know that being a student these days is hard. Because of this, our prices are some of the lowest on the market.

Instead, we offer perks, discounts, and free services to enhance your experience.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with My Paper Support
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Social Sciences
great
Customer 452813, January 7th, 2024
Nursing
Words can't describe how helpful this service has been for me. Thank you!
Customer 452707, January 9th, 2023
Human Resources Management (HRM)
Thank you so much.
Customer 452701, August 14th, 2023
Philosophy
The paper is great. Will definitely use again.
Customer 452773, May 24th, 2022
Other
GOOD
Customer 452813, July 5th, 2022
Social Work and Human Services
Excellent Work
Customer 452587, November 22nd, 2021
Nursing
Thank you!!!
Customer 452557, June 26th, 2021
Business and administrative studies
GREAT
Customer 452813, June 20th, 2022
IT, Web
Great job on the paper.
Customer 452885, February 7th, 2023
Nursing
Thank you for helping with my assignment.
Customer 452707, July 8th, 2022
Human Resources Management (HRM)
Thanks very much.
Customer 452701, July 26th, 2023
Nursing
Excellent work!! Thanks again!
Customer 452707, October 14th, 2022
Enjoy affordable prices and lifetime discounts
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Order Now Order in Chat

We now help with PROCTORED EXAM. Chat with a support agent for more details