Assignment: Corporate Marketing Literature Review Paper

Assignment: Corporate Marketing Literature Review Paper ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Assignment: Corporate Marketing Literature Review Paper write minimum 1800 words (not counting references) choose CORPORATE MARKETING as topic! Literature review is a piece of academic writing which critically evaluates the current literature on a specific topic. Student should assess the already available published work on the chosen topic. This essay should provide a comprehensive review of the literature specifically focused in the topics covered in the lectures, including, Corporate Marketing, SME Marketing, Fashion Marketing, Sustainability Marketing, Digital Marketing, Sustainable Fashion Marketing and Place Marketing. The literature review should demonstrate an understanding of the field. Students should outline and review the key theoretical development in the area in a critical manner and avoid descriptive analysis. The University of Sheffield MGT 6180 Corporate Marketing Literature Review Paper ‘ you are only allowed to select from Corporate Marketing, SME Marketing, Fashion Marketing, Sustainability Marketing, Digital Marketing, Sustainable Fashion Marketing and Place Marketing.“ social media Is just little part of digital marketing. Assignment: Corporate Marketing Literature Review Paper For the literature review part which need more critical thinking , and chosen marketing analyse is just one of part. Besides u need to comapre from different countries , RUBRIC The following assessment criteria will be used: Ability to demonstrate an understanding the chosen issues / contexts and their theoretical models and concepts Appropriateness of theoretical analysis (relevance of theoretical frameworks / concepts; effectiveness and quality of theoretical analysis; evaluation and critique of essential aspects of the work) Appropriateness of application to an organisation (Justification of company choice; effectiveness of applying theories and concepts, and making appropriate recommendations to the organisation) Essay structure and presentation (Cohesion of answer; use of academic English; Grammar) Evidence of research and standard of referencing (range and appropriateness of sources of information; correct use of academic referencing technique) Essay Topic: A Critical Literature Review of a chosen marketing context The review should include the following elements: – produces a critical literature review of a marketing context – evaluates a chosen organisation in this chosen context using secondary data – makes recommendations to the organisation based on the analysis mgt_6180_module_handbook_2020_2021_28th_october_2020_ Assignment: Corporate Marketing Literature Review Paper. Module Handbook Module Code: MGT 6180 Module: Contemporary Marketing Practices Credits: 15 Semester: Autumn (2020-2021) Module Leader: Dr. Ranis Cheng Contemporary Marketing Practices MGT6180 Dr. Ranis Cheng Recommended Reading Textbooks This is a very diverse module and there is NO ONE single text covers the aspects of the unit. Rather, a selection of textbooks and journal articles has been recommended for each topic of the module to reflect the contemporary nature of the topics: Corporate Marketing – Balmer, J.M.T. and Greyser, S.A. (eds.) (2010), Revealing the Corporation, Oxon: Routledge. SME Marketing – Nwankwo, S. and Gbadamosi (eds.) (2010) Entrepreneurship Marketing, London: Taylor & Francis Ltd. Fashion Marketing – Easey, M. (2009), Fashion Marketing, 3rd edition, John Wiley and Sons Ltd. Selfie Marketing – No recommended textbook for this topic (recommended journal articles are available) Sustainable Fashion – Gwilt, A (2018), A Practical Guide to Sustainable Fashion, Bloomsbury Visual Arts. Place Marketing – Dinnie, K. (2011), City Branding, Palgrave Macmillan. Digital Marketing – Chaffey, D. Ellis-Chadwick, F. (2019), Digital Marketing, 7th edition, Pearson. Sustainability Marketing – Belz, F-M. and Peattie, K. (2012), Sustainability Marketing: A Global Perspective, 2nd edition, John Wiley and Sons Ltd. Academic Journals and Online Resources Students are also encouraged to read academic journal articles, including European Journal of Marketing, Journal of Marketing Management, Journal of Business Research, Journal of Business Ethics. A list of relevant articles for individual topic will be recommended at the end of each lecture. A wide range of marketing research materials could be used to assess information of different industries and organisations, including MINTEL and KEYNOTE. Students are also expected to read quality newspapers, such as the Guardian, the Times. Module Handbook Page 5 Contemporary Marketing Practices MGT6180 Dr. Ranis Cheng Assignment Number 2 – a maximum of 2,000 Words Individual Essay (80%) Essay Topic: A Critical Literature Review of a chosen marketing context The review should include the following elements: – produces a critical literature review of a marketing context – evaluates a chosen organisation in this chosen context using secondary data – makes recommendations to the organisation based on the analysis Individual Coursework Online Submission Deadline: 28th January 2021 THURSDAY to MOLE Turnitin by 12pm (NOON) U.K. time. Module Handbook Page 10 Contemporary Marketing Practices MGT6180 Dr. Ranis Cheng Assessment Criteria for Individual Coursework (80%) The following assessment criteria will be used: Ability to demonstrate an understanding the chosen issues / contexts and their theoretical models and concepts Appropriateness of theoretical analysis (relevance of theoretical frameworks / concepts; effectiveness and quality of theoretical analysis; evaluation and critique of essential aspects of the work) Appropriateness of application to an organisation (Justification of company choice; effectiveness of applying theories and concepts, and making appropriate recommendations to the organisation) Essay structure and presentation (Cohesion of answer; use of academic English; Grammar) Evidence of research and standard of referencing (range and appropriateness of sources of information; correct use of academic referencing technique) Submission Checklist for Individual Coursework Cover Sheet (with name and student ID number) A maximum of 2,000 words essay Students must name their submissions with the student registration number then module code & assignment number – XXXXXXXXX(your student registration number)_MGT6180-2 Module Handbook Page 12 Contemporary Marketing Practices The University of Sheffield MGT 6180 Corporate Marketing Literature Review Paper MGT6180 Dr. Ranis Cheng Individual Essay Assessment Grid Fail (below 40%) The chosen issues / contexts are not identified and understood. The answer does not reflect the overviews provided in the lectures 40% – 49% The chosen issues / context are not identified clearly. The answer does not go beyond the overviews provided in the lectures 50% – 59% The answer demonstrates some understanding of the chosen issues / contexts. Some analysis is made but largely based on the lecture notes Appropriateness of theoretical analysis (relevance of theoretical frameworks / concepts; effectiveness and quality of theoretical analysis; evaluation and critique of essential aspects of the work) The answer fails to include appropriate theories & concepts; the answer is descriptive & there is a lack of theoretical analysis, evaluation & critique The answer include some, but not all of the appropriate theories & concepts; the answer is descriptive in places & the standard of theoretical analysis, evaluation & critique is limited The answer includes all appropriate theories & concepts; there is effective theoretical analysis, evaluation & critique but the depth of analysis sometimes limited Appropriateness of application to organisation and make appropriate recommendations (Justification of company choice; effectiveness of applying theories and concepts to the organisations) The answer fails to justify the choice of companies. The application of theories to organisations and recommendations are poorly articulated There is little justification on the choice of companies, but the application, analysis and recommendations are not thorough Essay structure and presentation (cohesion of answer; use of academic English; Grammar) The essay does not have a cohesive & logical structure; arguments do not flow; grammar may be incorrect & presentation is poor The essay has a basic structure but lacks cohesion; arguments are disjointed at times; grammar & presentation are satisfactory Abilities to demonstrate an understanding the chosen issues / contexts and their theoretical models and concepts Module Handbook 60% – 69% The answer demonstrates a good understanding of the chosen issues / contexts.Assignment: Corporate Marketing Literature Review Paper A good analysis of theoretical models and concepts is provided. The answer largely goes beyond the overviews provided in the lectures The answer has a very effective theoretical analysis and evaluation; there is strong evidence of in-depth theoretical knowledge & critical reflection 70% -79% The answer demonstrates an excellent understanding of the chosen issues / contexts. The answer goes beyond the overviews provided in the lectures There is some justification on the choice of companies. The application and recommendations are largely appropriate The justification on the choice of companies is good and adequate. The application of theories and recommendations to organisation are effective and appropriate Excellent justification on the choice of companies. The answer demonstrates the ways the chosen organisations could make use of the key issues / concepts and their theoretical models outstandingly, excellent recommendations are made The essay has a logical structure & is largely cohesive; arguments are fluid; grammar & presentation are good; academic terminology is adequate The essay has a logical, creative & very cohesive structure; arguments are extremely fluid & grammar, presentation and academic terminology are all very good The essay has an excellent structure; arguments are extremely fluid and grammar, presentation & academic terminology are all faultless The answer has an excellent theoretical analysis & evaluation; an excellent degree of theoretical knowledge is demonstrated and there is strong evidence of critical reflection and originality of thought 80% + The answer demonstrates an outstanding understanding of the chosen issues / contexts. The answer goes beyond the overviews provided in the lectures The answer has an outstanding theoretical analysis & evaluation; an outstanding degree of theoretical knowledge is demonstrated and there is very strong evidence of critical reflection and originality of thought Outstanding. justification on the choice of companies. The answer demonstrates the ways the chosen organisations could make use of the key issues / concepts and their theoretical models outstandingly, outstanding recommendations are made The essay has an outstanding structure; arguments are extremely fluid and grammar, presentation & academic terminology are all faultless Page 14 Contemporary Marketing Practices MGT6180 Evidence of research & standard of referencing (range & appropriateness of sources of information; correct use of academic referencing techniques) The University of Sheffield MGT 6180 Corporate Marketing Literature Review Paper Module Handbook There is limited evidence of research; very few sources are utilised & the standard of referencing is inadequate There is partial evidence of research, only the obvious sources are utilised & the referencing is adequate but inconsistent Dr. Ranis Cheng A range of appropriate sources is used effectively; the referencing is largely consistent A wide variety of different research sources are used effectively; there is very good evidence of researching skills & the standard of referencing is good In-depth research has been undertaken & the research sources are highly effective; the standard of referencing is excellent throughout In-depth research has been undertaken & the research sources are highly effective; the standard of referencing is outstanding throughout Page 15 ..Assignment: Corporate Marketing Literature Review Paper Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10

Read more
Enjoy affordable prices and lifetime discounts
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Order Now Order in Chat

Start off on the right foot this semester. Get expert-written solutions at a 20% discount