Assignment: Marketing Plans in Health Care Paper

Assignment: Marketing Plans in Health Care Paper ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Assignment: Marketing Plans in Health Care Paper As you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the health care organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization’s position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes. Assignment: Marketing Plans in Health Care Paper In this Assignment, you will identify and evaluate an actual marketing plan for a health care organization. To prepare for this Assignment: Review this week’s Learning Resources. Locate and select a health care marketing plan from the Internet, library, or the organization with which you are associated. To complete this Assignment, write a 3-page paper analyzing your chosen health care marketing plan. Be sure to address the following: Briefly describe the health care organization (type, location, size, etc). Analyze how well the marketing plan defines what the health care organization is trying to accomplish. Provide details and justification. Explain to what extent the health care organization understands its environment, the market, and competition. What key market data is presented? Evaluate whether the strategy action match seems logical. Explain. Evaluate whether the marketing objectives are specific. Explain. Provide suggestions if they are not. Evaluate whether tactics are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain. Evaluate whether the health care organization’s marketing plan is logical and realistic. Explain. Evaluate whether the health care organization’s marketing plan is cohesive. Explain. Identify and analyze some barriers to the health care organization’s marketing plan’s success. Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate general_information_about_this_week_.docx usw1_hlth_4115_otanietal_2009_.pdf usw1_hlyh_4115_jensen_j2004.pdf usw1_hlth_4115_fordetal_1997_.pdf usw1_hlth_4115_eliscu_ Marketing Plan Components/Marketing Assessment A health care organization’s marketing plan is a blueprint for how that organization intends to achieve important goals and objectives, as specified in its strategic plan. In the course of developing its marketing plan, the health care institution must evaluate its market, analyze its product, and assess its competitors to identify where gaps, discrepancies, or market opportunities may exist. There is no single way to write a marketing plan; however, Philip Kotler, an academic and marketing consultant, identifies eight components that a marketing plan should include regardless of the industry (Fortenberry, 2010, pp. 266–271): bv Executive Summary and Table of Contents (Content Page) Current Marketing Situation Opportunity and Issue, Analysis Objectives (Goals) Marketing Strategy Action Programs Financial Projections (Budget) Implementation Controls This week, you will examine more closely the elements of a health care organization’s marketing plan and the role and importance of patient/customer satisfaction. Fortenberry, J. L. (2010). Health care marketing: Tools and techniques. Sudbury, MA: Jones and Bartlett Publishers. Learning Objectives Students will: Define the elements of a marketing plan Analyze a marketing plan for a health care organization Describe factors that influence patient satisfaction Assignment: Marketing Plans in Health Care Paper Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10