Discussion: Akron Children Hospital Business Methods Presentation

Discussion: Akron Children Hospital Business Methods Presentation ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Discussion: Akron Children Hospital Business Methods Presentation BASED ON YOUR WEEK 3 CASE STUDY ANALYSIS prepare 12-15 slides power point presentation with a script of what you plan to say in the presentation or with voice over (recommended not required) inserted in your power point. (Check on Slide show banner and there is an option to record the voice.) Check under Getting Started and Presentation Rubric file for grading criteria. Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Click http://highered.mheducation.com/sites/0073521507/student_view0/index.html , you will be redirected to the publisher’s website, where you can find the written cases (Part A & B) and video case. Discussion: Akron Children Hospital Business Methods Presentation After you finish, click the assignment title to submit your presentation PPT by Sunday midnight. attachment_1 Running head: CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL Case Study Analysis: Akron Children’s Hospital Stacy Bermann Keiser University Business Research Methods MAN542 11/11/2020 1 CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 2 Executive Summary Like most other health care facilities in the United States, Akron Children’s Hospital has a bottom line that it needs to meet to remain viable within the health care industry. One of the ways the hospital can do this is by attracting new patients. The sector the hospital operates in is highly competitive, and as such, getting new patients to come to the facility will be tough. However, social media can help get rid of some of these problems, one of which is the expensive nature of using traditional forms of marketing. Social media marketing is not only cheaper but also allows for targeted marketing. By using the pay per click option offered by most social media sites, the hospital can save a lot of money and, at the same time, reach a much broader audience. Improving Akron Children’s Hospital bed occupancy rate will raise its profitability and allow it to meet its bottom line easily. As such, this paper will look at the various ways Akron Children’s Hospital can increase its beds’ occupancy. The hospital needs first to manage its patient flow process. The time a patient spends from when they make their way into the hospital until they leave is a crucial aspect of the patient experience offered by the facility. This paper recommends an efficient patient path, if adopted, will allow Akron Children’s Hospital to host and care for as many patients as possible. Getting new patients to the facility is another way of filling up the empty beds at the hospital. Another way of managing the hospital’s bed occupancy rate revolves around understanding the number of hospital beds lost due to elective surgeries. Understanding this allows Akron Children’s Hospital to know how to delineate rooms for scheduled and unscheduled surgeries, thus preventing most of the beds from occupation by patients recovering from surgeries and taking away beds meant for admissions from the emergency room. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 3 Introduction The health care system in the United States is rapidly changing, mostly due to the increasing competition (Litvak & Bisognano, 2011). Despite the increased competition, most health care facilities are facing numerous challenges such as rising cost of care, shifting patient preferences, and technology upgrades. Most of these challenges adversely affect a hospital’s profitability. Hospitals can gauge their profitability by looking at a couple of crucial factors, one of which is hospital bed occupancy. Health care facilities such as the Akron Children’s Hospital need to embrace health care operations management because it not only helps improve patient experiences but also streamline health care operations. Akron Children’s Hospital Background Profile Akron Children’s Hospital is located in northeast Ohio and is predominantly a pediatric acute care facility. The hospital started as a day nursery back in 1890, before growing to its current size. In 2010, the hospital, the hospital was the largest pediatric care facility in northeast Ohio. Akron Children’s Hospital offers its services to patients from seventy-eight different locations within this area. Currently, the hospital has four hundred and thirty-four beds in its main facility and an additional thirty-two beds in its campus in Boardman. The hospital’s primary target market is infants, children, anyone below the age of twenty years, and in some cases, older adults. Akron Children’s Hospital operates in a highly competitive environment, considering more and more health care facilities are venturing out into pediatric acute care, such as the Cleveland Clinic and the Rainbow Babies and Children’s Hospital. Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Despite its success, Akron Children’s Hospital is lagging behind its competitors. One of the areas targeted for improvement by the hospital is its hospital bed occupancy, which is a critical factor in its profitability. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 4 Hospital Bed Occupancy: Problem Analysis Hospital beds are vital medical equipment and a valuable financial resource for Akron Children’s Hospital. How the hospital manages its bed occupancy has an impact on the quality of care patients receive (Kelendar & Mohammed, 2019). Furthermore, having empty hospital beds is a waste of hospital resources. The presence of empty beds might be an indicator of inefficient management or even demand uncertainty. When calculating the hospital bed occupancy rate, a couple of factors need to get considered. These factors include the population of the area serviced by a hospital, patients’ length of stay, how frequently they get admitted, and bed occupancy. As such, when making such a calculation, a health care facility should multiply the number of patient cases by their length of stay, then divide it by the number of beds within the facility and finally multiply this by three hundred and sixty-five (Kelendar & Mohammed, 2019). When hospitals are unable to fill their beds, they end up wasting valuable resources that might otherwise assist the hospital in other areas. Therefore, Akron Children’s Hospital needs to find ways to attract more patients to the hospital and fill up the empty hospital beds. Strategies to Improve Akron Children’s Hospital Bed Occupancy Rate Akron Children’s Hospital sought the help of Marcus Thomas to not only find ways to optimize their hospital beds but also become more competitive, and as such, raise its profitability (Cooper & Schindler, 2008). During his research, Thomas looked at health care professionals as they interacted with patients. Doing this allowed him to gather first-hand observational data for his study. Thomas came to the conclusion that the hospital needed to re-evaluate its marketing strategy if it would like to attract more patients and fill up the empty beds (Cooper & Schindler, 2008). Social media is one of the tools Akron Children’s Hospital can use as part of its marketing strategy. It is quickly becoming a must-have for many health care facilities. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 5 One of the reasons this is the case is the fact that social media marketing is cheaper than using the traditional forms of marketing (Smailhozic et al., 2016). Additionally, using it will help Akron Children’s Hospital become more accountable by having the ability to track the progress of their marketing efforts and decide whether changes are required. Social media marketing goes beyond just posting a message on the hospital’s social media accounts. Before involving social media, Akron Children’s Hospital needs first to establish the goals it hopes to achieve by doing this (Smailhozic et al., 2016). In this case, the hospital’s primary goal is to attract more patients, and as such, fill the empty beds within the facility. As noted earlier, the hospital predominantly targets children and infants. Even though they are the hospital’s primary target market, Akron Children’s Hospital should focus on parents, considering they are the decision-makers with respect to the health care needs of their children. Therefore, the hospital needs to understand their patients, specifically, which online sites they frequent when seeking medical information (Smailhozic et al., 2016). To do this, the hospital will have to engage in extensive market research. Rather than posting information concerning the hospital, Akron Children’s Hospital can take out adverts on various social media platforms. To save money, the hospital should use the pay per click option. Such an option involves typically paying a pre-agreed fee for every click on the adverts taken out by the hospital (Smailhozic et al., 2016). Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Different social media platforms offer different pay per click rates. However, to increase their adverts’ viewership, Akron Children’s Hospital needs to take out adverts on popular social media sites. Currently, the general consensus regarding the best bed occupancy rate is that it should stand between eighty to ninety percent. One of the ways Akron Children’s Hospital can get to such a rate would be to manage its elective admissions. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 6 Managing elective admissions is crucial because they are less predictable and more variable than emergency room arrivals (Ravaghi et al., 2020). Health care facilities can easily predict the number of patients likely to visit their emergency rooms and get admitted. However, determining such an aspect of elective admissions is quite challenging. Within a health care facility such as Akron Children’s Hospital, a substantial portion of the admissions result from elective admissions or the ER. When elective surgeries increase, bed occupancy increases, something that might result in a logjam within the emergency room (Ravaghi et al., 2020). To deal with such an issue, Akron Children’s Hospital needs to come up with separate areas for scheduled and unscheduled surgeries. Having such rooms prevents bed occupancy rates from hitting eighty to ninety percent due to recovery from surgeries and taking away the beds needed to host patients admitted from the emergency room. Patient experience is vital to the sustenance of a health care facility (Ravaghi et al., 2020). The more patients have to wait at the emergency department, the less likely they are to return to a hospital when they are in need of medical attention or refer a patient to the hospital. When Akron Children’s Hospital does not have sufficient beds due to the number of patients’ recuperating from surgeries, health care professionals within the ER will have to either load patients within hospital corridors waiting for a room to open up or send them away. This is not a pleasant experience that any patient would like. Such an issue will adversely affect Akron Children’s Hospital strategy to attract more patients to the facility. When people realize that getting medical attention at the hospital is difficult due to the numerous delays, very few people will come to the hospital (Ravaghi et al., 2020). To prevent such an occurrence from taking place, Akron Children’s Hospital needs to examine patient flow, from the moment they arrive at the ER, get admitted, and finally get discharged. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 7 Understanding patient flow helps the hospital come up with an effective process that allows patients to get the care they need within the least amount of time possible (Ravaghi et al., 2020). One of the things the hospital should consider is charting a patient path, whereby they will begin by making their way into the emergency room, then proceed to the reception and registration area, after which they head to the triage where a health care professional will categorize the patient’s condition (Ravaghi et al., 2020). The patient will then proceed to see a doctor for diagnosis and, if necessary, request for tests. If a physician determines that a patient needs admission, the hospital will have to prepare a bed to host them within the appropriate unit. The final factor the hospital needs to look at, especially since it wishes to attract new patients and fill up the empty beds, is its staff to patient ratio. Increasing the number of patients means that the workload of the current health care professionals will inadvertently grow. As such, the hospital should either find ways of managing such a workload or employ new physicians and nurses.Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Conclusion Akron Children’s Hospital needs to follow some of the recommendations made in this paper to not only attract more patients but also improve its bed occupancy rate. Attracting more patients and improving its bed occupancy rate are critical contributors to its profitability (Litvak & Bisognano, 2011). Social media will be a valuable tool when seeking to reach out to more patients, in this case, their parents. Managing the ques within the hospital is one way of attracting patients to the hospital. Health care facilities that leave patients with pleasant experiences stand a better chance of attracting patients and thus filling up their hospital beds. Akron Children’s Hospital needs to ensure that patients enjoy such an experience when they visit the facility because its reputation and ability to attract new patients’ hinges on this. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 8 References Cooper, R.D., & Schindler, S.P. (2008). Business Research Methods (10th ed.). New York: McGray-Hill/Irwin Kelendar, H., & Mohammed, B.A. (2019). Hospital Bed Occupancy and Utilization: Is Kuwait on the Right Track. Journal of Hospital & Medicine Management, 5(2:3). Litvak, E., & Bisognano, M. (2011). More Patients, Less Payment: Increasing Hospital Efficiency in the Aftermath of Health Reform. Health Affairs, 30(1). Ravaghi, H., Alidoost, S., Mannion, R., et al. (2020). Models and Methods for Determining the Optimal Number of Beds in Hospitals and Regions: A Systematic Scoping Review. BMC Health Services Research, 20(186). Smailhozic, E., Hooijsma, W., Boonstra, A., et al. (2016). Social Media use in Healthcare: A Systematic Review of Effects on Patients’ and on their Relationship with Healthcare Professionals. BMC Health Services Research, 16(442). …Discussion: Akron Children Hospital Business Methods Presentation Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10

Discussion: Akron Children Hospital Business Methods Presentation ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Discussion: Akron Children Hospital Business Methods Presentation BASED ON YOUR WEEK 3 CASE STUDY ANALYSIS prepare 12-15 slides power point presentation with a script of what you plan to say in the presentation or with voice over (recommended not required) inserted in your power point. (Check on Slide show banner and there is an option to record the voice.) Check under Getting Started and Presentation Rubric file for grading criteria. Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Click http://highered.mheducation.com/sites/0073521507/student_view0/index.html , you will be redirected to the publisher’s website, where you can find the written cases (Part A & B) and video case. Discussion: Akron Children Hospital Business Methods Presentation After you finish, click the assignment title to submit your presentation PPT by Sunday midnight. attachment_1 Running head: CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL Case Study Analysis: Akron Children’s Hospital Stacy Bermann Keiser University Business Research Methods MAN542 11/11/2020 1 CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 2 Executive Summary Like most other health care facilities in the United States, Akron Children’s Hospital has a bottom line that it needs to meet to remain viable within the health care industry. One of the ways the hospital can do this is by attracting new patients. The sector the hospital operates in is highly competitive, and as such, getting new patients to come to the facility will be tough. However, social media can help get rid of some of these problems, one of which is the expensive nature of using traditional forms of marketing. Social media marketing is not only cheaper but also allows for targeted marketing. By using the pay per click option offered by most social media sites, the hospital can save a lot of money and, at the same time, reach a much broader audience. Improving Akron Children’s Hospital bed occupancy rate will raise its profitability and allow it to meet its bottom line easily. As such, this paper will look at the various ways Akron Children’s Hospital can increase its beds’ occupancy. The hospital needs first to manage its patient flow process. The time a patient spends from when they make their way into the hospital until they leave is a crucial aspect of the patient experience offered by the facility. This paper recommends an efficient patient path, if adopted, will allow Akron Children’s Hospital to host and care for as many patients as possible. Getting new patients to the facility is another way of filling up the empty beds at the hospital. Another way of managing the hospital’s bed occupancy rate revolves around understanding the number of hospital beds lost due to elective surgeries. Understanding this allows Akron Children’s Hospital to know how to delineate rooms for scheduled and unscheduled surgeries, thus preventing most of the beds from occupation by patients recovering from surgeries and taking away beds meant for admissions from the emergency room. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 3 Introduction The health care system in the United States is rapidly changing, mostly due to the increasing competition (Litvak & Bisognano, 2011). Despite the increased competition, most health care facilities are facing numerous challenges such as rising cost of care, shifting patient preferences, and technology upgrades. Most of these challenges adversely affect a hospital’s profitability. Hospitals can gauge their profitability by looking at a couple of crucial factors, one of which is hospital bed occupancy. Health care facilities such as the Akron Children’s Hospital need to embrace health care operations management because it not only helps improve patient experiences but also streamline health care operations. Akron Children’s Hospital Background Profile Akron Children’s Hospital is located in northeast Ohio and is predominantly a pediatric acute care facility. The hospital started as a day nursery back in 1890, before growing to its current size. In 2010, the hospital, the hospital was the largest pediatric care facility in northeast Ohio. Akron Children’s Hospital offers its services to patients from seventy-eight different locations within this area. Currently, the hospital has four hundred and thirty-four beds in its main facility and an additional thirty-two beds in its campus in Boardman. The hospital’s primary target market is infants, children, anyone below the age of twenty years, and in some cases, older adults. Akron Children’s Hospital operates in a highly competitive environment, considering more and more health care facilities are venturing out into pediatric acute care, such as the Cleveland Clinic and the Rainbow Babies and Children’s Hospital. Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Despite its success, Akron Children’s Hospital is lagging behind its competitors. One of the areas targeted for improvement by the hospital is its hospital bed occupancy, which is a critical factor in its profitability. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 4 Hospital Bed Occupancy: Problem Analysis Hospital beds are vital medical equipment and a valuable financial resource for Akron Children’s Hospital. How the hospital manages its bed occupancy has an impact on the quality of care patients receive (Kelendar & Mohammed, 2019). Furthermore, having empty hospital beds is a waste of hospital resources. The presence of empty beds might be an indicator of inefficient management or even demand uncertainty. When calculating the hospital bed occupancy rate, a couple of factors need to get considered. These factors include the population of the area serviced by a hospital, patients’ length of stay, how frequently they get admitted, and bed occupancy. As such, when making such a calculation, a health care facility should multiply the number of patient cases by their length of stay, then divide it by the number of beds within the facility and finally multiply this by three hundred and sixty-five (Kelendar & Mohammed, 2019). When hospitals are unable to fill their beds, they end up wasting valuable resources that might otherwise assist the hospital in other areas. Therefore, Akron Children’s Hospital needs to find ways to attract more patients to the hospital and fill up the empty hospital beds. Strategies to Improve Akron Children’s Hospital Bed Occupancy Rate Akron Children’s Hospital sought the help of Marcus Thomas to not only find ways to optimize their hospital beds but also become more competitive, and as such, raise its profitability (Cooper & Schindler, 2008). During his research, Thomas looked at health care professionals as they interacted with patients. Doing this allowed him to gather first-hand observational data for his study. Thomas came to the conclusion that the hospital needed to re-evaluate its marketing strategy if it would like to attract more patients and fill up the empty beds (Cooper & Schindler, 2008). Social media is one of the tools Akron Children’s Hospital can use as part of its marketing strategy. It is quickly becoming a must-have for many health care facilities. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 5 One of the reasons this is the case is the fact that social media marketing is cheaper than using the traditional forms of marketing (Smailhozic et al., 2016). Additionally, using it will help Akron Children’s Hospital become more accountable by having the ability to track the progress of their marketing efforts and decide whether changes are required. Social media marketing goes beyond just posting a message on the hospital’s social media accounts. Before involving social media, Akron Children’s Hospital needs first to establish the goals it hopes to achieve by doing this (Smailhozic et al., 2016). In this case, the hospital’s primary goal is to attract more patients, and as such, fill the empty beds within the facility. As noted earlier, the hospital predominantly targets children and infants. Even though they are the hospital’s primary target market, Akron Children’s Hospital should focus on parents, considering they are the decision-makers with respect to the health care needs of their children. Therefore, the hospital needs to understand their patients, specifically, which online sites they frequent when seeking medical information (Smailhozic et al., 2016). To do this, the hospital will have to engage in extensive market research. Rather than posting information concerning the hospital, Akron Children’s Hospital can take out adverts on various social media platforms. To save money, the hospital should use the pay per click option. Such an option involves typically paying a pre-agreed fee for every click on the adverts taken out by the hospital (Smailhozic et al., 2016). Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Different social media platforms offer different pay per click rates. However, to increase their adverts’ viewership, Akron Children’s Hospital needs to take out adverts on popular social media sites. Currently, the general consensus regarding the best bed occupancy rate is that it should stand between eighty to ninety percent. One of the ways Akron Children’s Hospital can get to such a rate would be to manage its elective admissions. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 6 Managing elective admissions is crucial because they are less predictable and more variable than emergency room arrivals (Ravaghi et al., 2020). Health care facilities can easily predict the number of patients likely to visit their emergency rooms and get admitted. However, determining such an aspect of elective admissions is quite challenging. Within a health care facility such as Akron Children’s Hospital, a substantial portion of the admissions result from elective admissions or the ER. When elective surgeries increase, bed occupancy increases, something that might result in a logjam within the emergency room (Ravaghi et al., 2020). To deal with such an issue, Akron Children’s Hospital needs to come up with separate areas for scheduled and unscheduled surgeries. Having such rooms prevents bed occupancy rates from hitting eighty to ninety percent due to recovery from surgeries and taking away the beds needed to host patients admitted from the emergency room. Patient experience is vital to the sustenance of a health care facility (Ravaghi et al., 2020). The more patients have to wait at the emergency department, the less likely they are to return to a hospital when they are in need of medical attention or refer a patient to the hospital. When Akron Children’s Hospital does not have sufficient beds due to the number of patients’ recuperating from surgeries, health care professionals within the ER will have to either load patients within hospital corridors waiting for a room to open up or send them away. This is not a pleasant experience that any patient would like. Such an issue will adversely affect Akron Children’s Hospital strategy to attract more patients to the facility. When people realize that getting medical attention at the hospital is difficult due to the numerous delays, very few people will come to the hospital (Ravaghi et al., 2020). To prevent such an occurrence from taking place, Akron Children’s Hospital needs to examine patient flow, from the moment they arrive at the ER, get admitted, and finally get discharged. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 7 Understanding patient flow helps the hospital come up with an effective process that allows patients to get the care they need within the least amount of time possible (Ravaghi et al., 2020). One of the things the hospital should consider is charting a patient path, whereby they will begin by making their way into the emergency room, then proceed to the reception and registration area, after which they head to the triage where a health care professional will categorize the patient’s condition (Ravaghi et al., 2020). The patient will then proceed to see a doctor for diagnosis and, if necessary, request for tests. If a physician determines that a patient needs admission, the hospital will have to prepare a bed to host them within the appropriate unit. The final factor the hospital needs to look at, especially since it wishes to attract new patients and fill up the empty beds, is its staff to patient ratio. Increasing the number of patients means that the workload of the current health care professionals will inadvertently grow. As such, the hospital should either find ways of managing such a workload or employ new physicians and nurses.Keiser University MAN 542 Week 3 Akron Children Hospital Business Methods Presentation Conclusion Akron Children’s Hospital needs to follow some of the recommendations made in this paper to not only attract more patients but also improve its bed occupancy rate. Attracting more patients and improving its bed occupancy rate are critical contributors to its profitability (Litvak & Bisognano, 2011). Social media will be a valuable tool when seeking to reach out to more patients, in this case, their parents. Managing the ques within the hospital is one way of attracting patients to the hospital. Health care facilities that leave patients with pleasant experiences stand a better chance of attracting patients and thus filling up their hospital beds. Akron Children’s Hospital needs to ensure that patients enjoy such an experience when they visit the facility because its reputation and ability to attract new patients’ hinges on this. CASE STUDY ANALYSIS: AKRON CHILDREN’S HOSPITAL 8 References Cooper, R.D., & Schindler, S.P. (2008). Business Research Methods (10th ed.). New York: McGray-Hill/Irwin Kelendar, H., & Mohammed, B.A. (2019). Hospital Bed Occupancy and Utilization: Is Kuwait on the Right Track. Journal of Hospital & Medicine Management, 5(2:3). Litvak, E., & Bisognano, M. (2011). More Patients, Less Payment: Increasing Hospital Efficiency in the Aftermath of Health Reform. Health Affairs, 30(1). Ravaghi, H., Alidoost, S., Mannion, R., et al. (2020). Models and Methods for Determining the Optimal Number of Beds in Hospitals and Regions: A Systematic Scoping Review. BMC Health Services Research, 20(186). Smailhozic, E., Hooijsma, W., Boonstra, A., et al. (2016). Social Media use in Healthcare: A Systematic Review of Effects on Patients’ and on their Relationship with Healthcare Professionals. BMC Health Services Research, 16(442). …Discussion: Akron Children Hospital Business Methods Presentation Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10