Global Business Strategy Plan 1. You are required to develop a portfolio for a product or service in a chosen foreign country. 2. The purpose of this project is to simulate the decisions one may be asked to make in a global enterprise. It is intended to give first-hand experience in identifying market opportunities and developing global business strategies. 3. You should work as if you represent a large global enterprise planning to expand operations to a new country. You will complete the project in two parts: (1) choose a global firm that you are interested in and (2) analyze its international expansion to a chosen country. 4. To research a country and a company, students will use library resources, web database, Encyclopedia, and newspaper articles. This project requires much time and research. Please plan study times accordingly. 5. Requirements: (1) Turn in an single-spaced one to two pages long Executive Summary in Week 3, 6, 9, and 12. The Executive Summary is the summary of the key points from the entire section, listing the most important items that the busy executive should be aware of. (2) Turn in your final comprehensive plan report in Week 15, the final exam week. No more than 25 pages, with double space. (3) The final plan report is 100 points toward your final grade and there is no point for each Executive Summary. However, if you fail to turn in any Executive Summary, 10 points will be deducted from your final plan report grade. (4) The purpose of the Executive Summary is to make sure you work periodically on the project and on the right track.
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