The Impact of Pricing

Price is the only element in the marketing mix that produces revenue all other elements represent costs. How do price decisions affect the other three P’s? Select a product that you regularly buy. How does price impact your purchase decision for this product? How does it impact your perception of the brand? Does the company’s pricing strategy help build a long-term relationship with you by creating value? Why or Why not? Remember to include the link to your product of choice in your discussion board response for others to review.