The Pros of Each Form of Media

Assignment Content Discuss the pros and cons of using the following media in an ad campaign: Print Billboard Radio Television Social Media (Facebook, Twitter, etc.) Digital (Google, websites, etc.) Include the following information for each medium on the list: When might you use each form of media? What are the pros of each form of media? What are the drawbacks to each type of media? Which audience(s) would be most suitable for each type of media? Create a 12- to 15-slide Microsoft® PowerPoint® presentation and present it to the class. For online students, submit your Microsoft® PowerPoint®presentation, with detailed speaker’s notes to the assignment.

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