Thought Leadership Strategic Process

Review current publications to explore organizations that are incorporating thought leadership into their strategic objectives. Choose an organization (one familiar to the student or one that can be researched) that could benefit from a thought leadership strategy. In this presentation you will do the following: introduce the organization and include an analysis of what makes this organization a good example to develop a thought leadership strategy; choose two organizational strengths that could be targeted; analyze each of the strengths and discuss why they would be appropriate considerations; choose one of the strengths and determine why this would be the best fit (include in the discussion how the strength aligns with the organization’s vision and mission); use a matrix model (the Boston Matrix is a good matrix to use) to further promote your position; and conclude with what the desired impact would be for the organization. Students are to prepare a 15 – 20 (Max) slide presentation (not including title and reference pages). Each slide should have brief, key points along with images that visually support the content.  Include thorough presentation notes.

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