This assignment is about competition and strategy; Uber in the UK as the research topic for the proposal. the proposal should be around 600-850 words (up to 1000). Briefly introduce the company (Strategy, Vision,mission statement, Vision statement, Statement of values and objectives and does it compete Globally? what kind of competition? and any other relevant information that defines how the company is doing in the market) and research any financial data if relevant to show how well Uber competes in the market (such as market share, type of share holders). Briefly explain competencies, competitiveness, business strategies before Covid-19 era. explain the challenges/opportunities (Pest analysis) as a result of Covid-19. ie, what kind of strategical changes did Uber take in order to survive during Covid-19. Did Uber’s new Strategy prove to be Flexible and successful? (“flexibility is part of the strategy”) . Please write about the internal and the external environment and how it effects the company. here are some links that you may find useful- https://www.swaay.com/what-are-the-competitive-marketing-strategies-of-uber https://www.ft.com/content/fe749455-1ac5-4787-a855-f325dd2fa76a https://www.swotandpestle.com/uber-technologies/ https://digitalagencynetwork.com/how-to-exactly-comprehend-ubers-digital-marketing-strategy/ https://www.investopedia.com/articles/markets/063016/4-reasons-why-riders-choose-uber.asp please feel free to use different sources as these sources aim to give you a sense of direction. thank you Kindly.
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