Unique Customer Experience
The assignment is to create a new hotel concept in Amsterdam. The concept is to buy several boathouses located on the canals of Amsterdam. The major factor for success here is to create a competitive advantage which is not easy in Amsterdam coz the market is full and saturated. Therefore we need to offer something special and unique. You will not start from scratch. I have already submitted a paper but my supervisor said it was not up to standards. It needed to be structured and more practical suggestions/plans. I have also done some readings combined many writings about creating differentiation and the unique customer experience in the hotel industry and will upload this too so you can use it.
RECOMMENDED: [SOLVED] Unique Customer Experience
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