Value Proposition |Get Solution
Google is developing a self-driving car that will be in the marketplace in the near future along with other companies. Choose a company that is developing a self-driving car and answer the following. Identify a potential market segment and describe the value proposition that would meet the needs of this target customer group. What need is being fulfilled? What benefits are being sought? What competition exist? What type of marketing process should be used for self-driving cars? Please use academic, company website or industry resources. No blogs, newspapers, or on-line news outlets can be used as a resource. Must be 2 Paragraphs (minimum 4/6 sentences each)
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