Case briefs should be written in essay form and all question should be clearly numbered. Address the following questions: This case describe how Pixar manages it new product development teams saying if you give a good idea to a mediocre team, theyll screw it up. But if you give a mediocre idea to a great team, theyll make it work. What role does risk play in Pixars success? Pixar believes that magic comes from art and technology. How do they ensure the team reaps all the advantages of this diversity? What is a post-mortem and why is it useful? Is Pixars approach mostly suited to creative projects, or would it work equally well in other kinds of industries?
Read the article Hamburger University: A McDonalds College Education and discuss following questions: 1. Does Hamburger University support the companys business? Explain why or why not. 2. Identify the learning resources available at Hamburger University and how they contribute to the business strategy.
Table of Content 1. Introduction a. What is customer experience? b. The importance of customer experience c. Research worthiness? Why is this research? what really exist and not d. Research Qs e. Methodology ( how are we going to answer the Qs) 2. Peculiarities of B2B services a. B2B services characteristics b. B2B vs B2C c. Products vs services vs product-service bundles 3. Comparison of existing CE models a. Existing CE models (add more comparison criteria while reading) Author Model CE Definition Application Field Author Model II CE Definition Application Field Author Model III CE Definition Application Field b. CE models matrix (show also the relevance of your research, in other words the research questions) 4. Development of a CE model for B2B services 5. Case study illustrating the B2B services CE model 6. Conclusion a. Management implications b. Limitation c. Future outlook
Answer the question(s) to your fullest extent. Then, reply to your classmates’ posts. Question: Nobel Prize winning economist Milton Friedman argued that the only social responsibility for corporations is to make a profit for its owners (shareholders), as long as it plays by the rules. Corporations should have no other obligations nor responsibilities towards other parties that are not their direct owners. Do you agree or disagree with this statement? Why? Use the article Pyramid of CSR for reference. Remember: You are required to be polite, civil, and friendly when participating in public discussions.
I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will be effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell.
One thing about this class is the changing landscape of operations management due to technology and supply chains are driving this process. In addition, the issues with Covid-19 are only accelerating these changes as companies examine their work force and the challenges ahead. The following is an open-ended discussion and is meant to explore and expand on the ethical aspects of applying automation in services. Some starter ideas(discussion style): Is it always acceptable to displace humans with machines? Issues of alignment with customers (this is both a pro and con) What is a company’s responsibility to displaced workers? What happens to the long-term workforce? You are not required to comment on all of these points and are free to include more points of your own.