Marketing

Choose any TWO titles to complete two 1000-word essays; 1000 words (max) for each, excluding references, footnotes, graphs, tables and appendices that you may wish to add. so total 200 words (excluding references) Answers will be submitted through ‘Turn-it-in’ for similarity and plagiarism checking; plagiarism will not be tolerated and plagiarised work will not be graded. no hypothesis or thesis. But put in references (5 or 6 will be sufficient). The university prefer the Harvard system of referencing.

General Education Common Graded Assignment: HLTH 101 HLTH 101 is a general education course designed to promote personal responsibility, critical thinking, and lifelong learning. One of the goals of this assignment is to assess student competence for each of these objectives: I. Written and Oral Communication – develop and implement a plan appropriate for promoting personal wellness; demonstrate effective oral, written, and critical thinking skills as they relate to health behaviors contributing to a wellness lifestyle. II. Critical Analysis and Reasoning— develop and implement a plan appropriate for promoting personal wellness; interpret technical and medical language as it relates to health and wellness; determine how personal decisions influence community and environmental health; and demonstrate knowledge of current wellness information and issues. III. Information Literacy— evaluate the credibility of health information from sources. IV. Scientific and Quantitative or Logical Reasoning—develop and implement a plan appropriate for promoting personal wellness; differentiate between a holistic/preventive medicine model and a treatment model. V. Personal and Professional Ethics— Determine how personal decisions influence community and environmental health. In addition to the above general education objectives, this assignment assesses students’ understanding and application of the following skills and knowledge specific to HLTH 101. • A Wellness Lifestyle • Nutrition, Fitness, and Weight Management • Chronic, Communicable, and Degenerative Diseases • Consumer Health Purpose: To develop a plan for personal well-being utilizing the six primary dimensions of well being. The six primary dimensions of well being include; physical, emotional, intellectual, spiritual, environmental, and interpersonal wellness . Assignment Instructions: 1. Reflect on the very beginning of the semester and your initial perception/definition of well-being and its presence in your life. a) How did you define well-being for yourself at that time? b) How do you define well-being for yourself now? Be sure to include the six dimensions of wellness. c) Explain the differences between your definition at the beginning of the semester and now, as well as how you arrived at a new definition, or explain why you did not change your definition. 2. Describe in detail three habits that you have learned in your Health 101 course that can contribute positively to minimizing your risk for chronic diseases and could potentially reduce your interactions with the traditional health care system. a) Which dimension of wellness do each of these habits fit into most closely? b) What benefits in addition to minimizing chronic disease risk could you expect? 3. Based on your definition of wellness and the behaviors described in section two of your paper create a personal plan for well-being including one item for each of the six dimensions of wellness. Defend your choices by citing research illustrating the benefit of each. 4. Select an issue related to your well-being (Examples include: soda, cigarettes, alcohol, processed junk food, personal care products, just to name a few) and indicate whether or not corporations should be held accountable for products that humans use or eat that are known to contribute to chronic disease? State your position on this issue and provide information to support your position as well as ethical implications. Discuss how your research and your position on the health issue you have selected will influence your future health care decisions? Assignment Guidelines: 1. The cover page should have your student ID number, course number and section, and the date of submission on it. DO NOT put your name on the cover page. 2. Use Times New Roman font and set the font size to 12 3. Set the line spacing to double-space. 4. Set the margins at one inch and the spacing at zero. 5. Answer questions in complete sentences in paragraph form. 6. Perform a spelling and grammar check before submitting. 7. Use a minimum of six references from academic journals published within the past five years 8. Include a separate reference page at the end of the paper in APA format. 9. Use in-text citations from your sources in the body of the paper in APA style. 10. The paper length will be four to six pages. 11. Submit TWO copies of the paper in the following order: cover page, paper, and references. Grading Information: • This assignment will account for at least 10% of the total course grade. • See attached rubric for details about how your assignment will be graded Submission Guidelines: • DUE DATE: TBA • Submit your completed assignment in hard copy, or electronic format by the selected due date. • Submit TWO copies. • One copy should only include your student ID, course name, and section and should NOT contain student or faculty names; • The other copy should contain your name as well as the course name and section. This is a unique assignment in that you will complete a pre-survey (during the first two weeks of the term), a post-survey (during the last two weeks of the term) and write the paper described in this attachment. During the term you are to contemplate your health assignments throughout the term. This should help you with the final write-up. Here are the survey links. A hard copy of the survey can be found under the Units of Study link. Take the survey during the first two weeks of the term and be sure to record your numerical as well as descriptive score for later use. Take the survey during the last two weeks of the term and record your numerical and descriptive score. Please see the attached documents for my score at the beginning of class and at the end

Literature Review: Marketing plan and promotion(1500 words)

-NO PLAGIARISM
-THE PROJECT MUST BE UNIQUE.
-PLEASE FOLLOW THE INSTRUCTIONS

THE PROJECT MUST INCLUDE:
Contents:
-introduction
-aim
-sources of information that will be reviewed
-literature review
-conclusion
-recommendations
-references

Marketing Challenges & Opportunities in the 21st CenturyResearch Paper

Possible Points: 100

Objective:       This assignment will give you the opportunity to explore the challenges and opportunities facing organizations as they search for strategic methods of marketing their products and services in increasingly competitive global and domestic markets.

Process:          Perform your research of various marketing issues via Smiley library databases, newspapers, journals, articles, and/or the Internet.  The goal of your research should be to gather information needed to fully address and support your paper’s narrative in response to the following:

How can organizations best exploit the power of social media in their strategic marketing plans? What are the challenges social media presents regarding target market identification, privacy issues,and metrics creation to ensure strategies are effective?
How can organizations address the challenges and opportunities of establishing or enhancing a global presence for their products and/or services? How can they target a global audience while preserving a viable domestic market?
Describe how changes in technology present opportunities and challenges to marketers. Provide examples.
What resources are available to marketers to assist them in monitoring and responding to an ever-changing consumer market? Provide examples.
Discuss leadership and ethical issues, challenges and opportunities in the 21st century marketing environment.

Requirements:

You must have a minimum of five sources
At least two sources which are not from the Internet (may come from CMU Library Databases)
Your paper should use APA (6 edition) format (title page with running head, in-text citations, reference page, etc.). No abstract page is required. A helpful link to Purdue Owl: APA Formatting is located in myCMU Resources and Materials/Bookmarks
Package your report with a title page with running head, headings, introductory paragraph, narrative on your research, conclusion paragraph, reference page, and appendix containing charts/graphs and other supporting documentation.
Expected length would be five to six double-spaced pages (not including your title page, reference page and any appendix pages) 12 pt. font Times New Roman.
Paper will be submitted via TurnItIn. TurnItInsimilarity score should be below 20%. Instructions for utilizing TurnItIn are located in myCMU Resources and Materials/Handouts
See associated grading rubric, located in myCMU Resources and Materials/Handouts, for specific point distribution

Marketers cannot create demand or make people buy things that they don’t want or need. However marketing is designed to persuade, inform, and remind people about the availability, choices, features, and advantages associated with new and existing products/services.

A friend of yours agrees with the following adage, “People don’t know what they want, they only want what they know.” Write a one-page paper expressing the extent to which you think marketers shape consumer wants, needs, and must haves.

Before you get started on that one page paper take the time to review the following video link: Steven Jobs on Marketing. It is a video authored by famous Co-Founder of Apple, Steve Jobs and his insights into the marketing world and how marketing = values and living in a noisy world.

in the 1st assignment student need to select a company and explore
the impact of existing and future technologies on its target audience and industry. write a well designed case study in the 1st assignment, showcasing all the aspect found related to social listening, audience targeting
Using these insights, students will then create a tailored digital marketing strategy for
the business in Assignment 2. ( the chosen writer will be working on 2 related assignments !)
most importantly is that the writer should be eligible and accurate in choosing a company that will allow them to extract (confidential data) that will be used in the case study as a solid proof and to conduct interviews and to conduct market surveys as well, I NEED TRANSPARENCY AND PROOF OF GENUINE DATA AND COMPANY SELECTION
guidelines and instructions are found in the attached files
5000 words including 275 abstract
Font Type: Times New Roman or Arial
Font Size: 12 pt. for body text
Style: The assignment should be written in a style and tone suited to a
digital marketing document that would be presented to a manager in
the organization.
Line
Spacing:
1.5 spaced lines to be used throughout.

I NEED THE RESOURCES SENT TO ME IN A FILE SO I CAN ATTACH IT TO MY INSTITUTE ACCOUNT, THEREFORE THE SIMULATOR WILL ASSESS THE COMPONENTS

For this task, I require a highly skilled researcher familiar with all the different aspect of methodology and research. Every line should be written using formal academic research language and every concept illustrated should be backed by influential academic references on the field.

I need a methodology chapter of the length of about 3500 words which is part of a PHD dissertation on the use of social media as marketing tool in the European wine industry.

Of the required 3500 words, 2 paragraphs have already been written (400 words approximately) but they need to be rewrite and improved, the rest need to be written from scratch.

CHAPTER STRUCTURE REQUIRED:

Research Philosophy
-Ontology (250 words approx.): the paragraph should start with the definition of Ontology and should include at least 3 citations (possibly: Bryman and Bell 2011, 2015, Saunders and Lewis, 2012; Bell 2018)
-Epistemology (350 words approx.): the paragraph should start with the definition of Epistemology and should include at least 3 citations (possibly: Saunders and Lewis, 2012, : Bryman and Bell)

Research Approach: (300 words approx.) should include at least 3 citations (possibly: Bryman and Bell 2011, 2015, Yin and Campbell, 2009)

Research Strategy: (250 words approx.): it is a problem driven approach collecting both quantitative and qualitative data, should include at least 3 citations (possibly: Best et al., 2001; Solomon, 2001)

Research Design: (750 words approx.) Relies on social media secondary data in the form of raw visual and complimentary text material (especially to try to answer Q2 and Q3), and primary data collected through an online questionnaire in which wine industry marketing practitioner take part (mainly Q1 and Q4).
Should have a part that discuss the need for quantitative and qualitative data, a part discussing the nature of the multi-case study research and a part discussing the need for the online survey.
The last part of the research design should discuss the method used for sampling the case study and the participants to the survey. Should include at least 5 citations (possibly: Bryman and Bell, Yin and Campbell, 2009)

Data collection: (450 words approx.): Should include at least 5 citations which should back the data collection method used for both multi-case studies (social media data sampling) and online survey.

Data analysis: (350 words approx.) With regards to the case study review will be used a content analysis method (by Krippendorf 2019) whilst for the online survey will be used on the use of median values and multiple regression to evaluate the influence of specific variables.

Reliability and validity: (200 words approx.): Should include at least 3 citations
Limitations of methodology: (200 words approx.): Should include at least 3 citations

Here the characteristic of the research that refer to this methodology chapter followed by the 2 paragraphs that need to be rewritten.

CHARACTERISTICS OF THE RESEARCH:

The research aims to investigate the role of social media network as marketing and branding tool within the European wine industry and in particular among European wine producers.

The research aim to answer to the following 4 questions:

Q1: What is the level of perceived usefulness of digital technologies as a marketing tool by European consumers?
Q2: What are the strategies adopted by European wine producers to exploit in order to exploit the marketing potential of Social media?
Q3: What action are European wineries taking in order to improve their brand awareness and engagement with their target consumers?
Q4 Is there any relation between the way in which social network are used and the intrinsic characteristic of the company (company size, location, ownership…)

In order to answer to those questions the research will take place in two different part:
A multi case study which aim to analyse secondary data from social media accounts, and in particular about the last 25 post present on Instagram, facebook and Twitter of 4 different wine producers across Europe.
The research will analyse different attributes of each post (Number of likes, number of shares, number of comments, replies from the producer) and will categorize them according to their effect on variables such as brand and involvement. A comparative analysis between the different wine producer will be carried in order to identify differences similarities and trends especially in relation to Q2 and Q3 and marginally to Q4. The wine producer who will be analysed in this research will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type.

An on-line questionnaire designed for wine industry marketing practitioners which aim to analyse the industry perspective on social media marketing, its perceived usefulness and importance, and the way they are used by practitioners. The questionnaire will be fully structured with a mix of qualitative and quantitative questions, most of the questions will have a binary answer (Quantitative) while other will employ a five point Likert scale. Questions will aim to analyse social media marketing practises in place in the selected companies and their results will aim to provide specific answers especially to Q1 and Q4.
Data will be analysed using, percentages (mostly for binary questions) and multiple regression analysis in order to evaluate the influence of specific variables on the analysis outcome.
The participants to this online questionnaire will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type and other caracteristics.

Please read the first two paragraphs at the end of this document to better understand the context.

Resume of the research characteristics:

Approach: mainly inductive but deductive for some aspects of Q4.
Research Strategy: problem driven approach
Research Design: Relies on social media secondary data in the form of raw visual and complimentary text material (especially to try to answer Q2 and Q3) from the multi-case study research, and primary data collected through the online questionnaire in which wine industry marketing practitioner take part (mainly Q1 and Q4).
Sampling:
Multi-case study research: The wine producer who will be analysed in this research will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type.
Online questionnaire research: The participants to this online questionnaire will be sampled using the method of diverse sampling based on variables such as locations, production size, ownership type and other caracteristics.
Data collection:
Multi-case study research: last 25 post per channel per producer will be included in the analysis.
Online questionnaire research: data will be collected through an online platform.
Data Analysis:
Multi-case study research: will be used a content analysis method (by Krippendorf 2019).
Online questionnaire research: will be used on the use of median values and multiple regression to evaluate the influence of specific variables

?
PARAGRAPHS THAT NEED TO BE REWRITTEN

Methodology

This chapter discuss and analyse in a systematic way, all the aspects on how the research is conducted, providing an overview from the literature review to the definition of the research and the methodology employed for the analysis.
The chapter will follow the honeycomb model for research methodology formulated by Wilson’s (2013) in order to give structure to the analysis process of the use of social media network as disruptive tools in the European wine industry.
The chapter will be divided in several parts according to the honeycomb model in which the researcher will cover, purpose and philosophy, approach, strategy, Design, data collection and analysis techniques.

Research purpose

As emerged from the literature review social media can represent a powerful tool for marketing practitioner that cannot be excluded from a successful marketing plan (Dolan et al., 2017).
In particular the role of social media in the brand development and its usefulness to boost marketing strategy has been demonstrated by Vrontis et al, (2011).
However many studies have demonstrated how important and valuable is for customers the online presence of wine companies and thir level of engagement with them. (Bonn et al., 2016) (Thach et al., 2016).

Although many studies have been conducted on the importance of social media in the wine industry, there is a call for a comprehensive study done among European wine producers to assess the state of art on the use of social media as marketing tool.

In particular this research will try snap a picture of the actual use of social media by European wine producers trying to answer to the following questions:

Q1: What is the level of perceived usefulness of digital technologies as a marketing tool by European consumers?
Q2: What are the strategies adopted by European wine producers to exploit in order to exploit the marketing potential of Social media?
Q3: What action are European wineries taking in order to improve their brand awareness and engagement with their target consumers?

Q4 Is there any relation between the way in which social network are used and the intrinsic characteristic of the company (company size, location, ownership…)
With the objective of trying to find answer to the above questions the researcher aim to contribute to the existent literature on the subject and clarify the position in which the European wine industry find itself in relation to the use of digital technologies.

This is the question that has to be answered : Brand Valuation: Compare the top 5 Global Brands listed for BrandZ and Interbrand. In your opinion, which ranking do you most agree with? Explain why.

I need a marketing plan for a non-profit homeless shelter operating in the Bronx, NY. It should include the following: – SWOT analysis * Analyze the internal strengths and weaknesses of the organization. What about the company is valuable; what is the competitive advantage; what are our weaknesses * Analyze the external environment and factors in the environment that are opportunities and those that are threats – Marketing mix — 4 P’s (Product, place, promotion, price) * identify each of the 4 P’s and elaborate a little bit on each – Implementation and control plans * identify the steps you will take to achieve the marketing objectives, and how you will control the progress towards these objectives

Design a Customer Experience for Business Class Compose a paper of the following questions: • What market trends have led to the business class segment? • How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper. • Where are points of failure that might impact service quality? • What extended marketing mix decisions (related to People, Process, and the Physical Environment) are important for successful service delivery to the business class market?